Women in workforce equity not parity, Vertical focus, Mythbuster, Sustainability and more...

The cover theme of the January-February 2020 18th Anniversary Special issue is ‘Shifts Shaping Business’. R Edward Freeman, Professor at Darden School, University of Virginia, and Ben Freeman, a Principal of Stakeholder Media, explain how ethics and morality are the center of a revolutionary shift in business. Asif Upadhye, Director and Dark Knight, Never Grow Up, highlights the shift to happiness occurring in the workforce and what managers must do to keep up. David Moschella, author of Seeing Digital, dives into the nitty-gritty’s of the digital shift which is propelling businesses to the next phase of technology. Elsewhere in the magazine, a trio of interviews with Ashish Goenka, Director, Redbrick Offices; Sumit Lakhani, Chief Marketing Officer, Awfis Space Solutions; and Varun Chawla, Co-founder, 91springboard, offers an insider’s look at the co-working sector and its impact on the future of work.

The cover theme of the November-December issue is ‘Troubled Times, Telltale Signs’. Omar Abbosh, Paul Nunes, and Larry Downes, Accenture executives, present a new approach to innovation management in the face of rapid disruption. Muniinder K Anand, Managing Director India & South Asia of Center for Creative Leadership, explains how employee morale and productivity are vital indicators of organizational health. Henk W Volberda, Professor at Amsterdam Business School and Director of Amsterdam Centre for Business Innovation, and Kevin Heij, senior researcher at Amsterdam Centre for Business Innovation, make the case for business model replication or renewal. Professor Satish Modh, Director of VESIM Business School, deconstructs how resilience can hold an organization together during a crisis. An exclusive interview with Rita McGrath, Associate Professor at Columbia Business School, delves into the art of spotting inflection points before they happen.

The cover theme of the September-October issue is ‘Are leaders really lonely?’. Dr Fernanda Arreola, Professor of Strategy and Entrepreneurship at École de Management Leonard de Vinci, and Dr Gregory Unruh, Arison Professor of Values Leadership at George Mason University, take a deep dive into the reasons behind entrepreneur loneliness. K Shankar, Chief Executive Officer of Feedback Business Consulting, discusses why loneliness is a source of inner strength and not weakness in leaders. Vivek Mehra, Managing Director and Chief Executive Officer of SAGE Publications India Private Limited, writes about the pressures leaders have to deal with as the face of the company. Rajeev Shroff, founder of Cupela, makes the case for coaches to step in and guide leaders when they are battling their deepest insecurities.

The cover theme of the July-August issue is ‘integrity’. Antarctic expedition leader and author of Leading on the Edge and Respect Trumps Harmony – I don’t like you, but that’s OK Rachael Robertson write on why harmony is not the mark of a robust organization and why leaders who pursue it mindlessly might be risking losing their integrity. K Shankar, Chief Executive Officer of Feedback Business Consulting writes how integrity deficit has a huge negative impact on organizations and individuals.

The cover theme of the May-June issue is ‘Crafting a competitive edge through collaboration of Human Intelligence & Artificial Intelligence’. Experts— Gary Peacock, Gordian Business; Chris Duffey, author, Superhuman Innovation—share their views on various aspects of this subject.

Louis Carter, author of In Great Company, shares business strategies for winning at customer relations. Tim Mason, Eagle Eye Solutions Limited, elaborates on the effectiveness of omnichannels to compete in a digital world. Antonio Nieto-Rodriguez, author of The Project Revolution, not only tells us what it takes for a project to succeed but also elucidates why project managers make great CEOs. Chris Griffiths, TEDx creativity expert, emphasizes why organizations should make mistakes, learn from them and grow. Ray Titus, Alliance School of Business and Sejal Valera, Dabit Lab, draw a clear picture of the trends that shape virtual socialization.

While Scott E Page, author of The Model Thinker, highlights the use of a combination of models for problem-solving, Corey Phelps, McGill University, tells us why experts fail at problem-solving. Muniinder K Anand, Center for Creative Leadership, gives development strategies for leaders and Sandra Jones, business management consultant, shares why leaders should be empathetic.

In our regular sections, Graeme Findlay, author of Evolve, gives leaders a lesson to learn from the past and to improvise and adapt in the present. In gurumantra, Morgen Witzel, University of Exeter Business School, settles the debate on AI and HI.

The cover theme of the Mar-Apr issue is ‘Bias’. Experts—Marilyn O’Hearne, author, Breaking Free from Bias; Amy C Waninger, Lead at Any Level LLC; Muniinder Anand, Center for Creative Leadership; Howard J Ross, Cook Ross Inc—share their views on various aspects of this subject.  

Will Kintish, authority on effective and confident networking, shares suggestions on what effective networkers can do to build a stronger network. Vasuta Agarwal, InMobi, shares the growing trends in the mobile economy. Dr Saleena Khan, IMT, Nagpur, calls on the need for feedforward interview as a means to boost productivity in an organization while Amit M Joshi, IMD, shares insights on data analytics and artificial intelligence. Royston Guest, author of Built to Grow and Rise, offers tips to programme one’s winning mentality. 

Jon Katzenbach, author of The Critical Few, Varun Bhatnagar, Strategy&, and Chaitali Mukherjee, PwC India, implore leaders and employees to bridge the culture gap in an organization while Bretton Putter, author of Culture Decks Decoded tell us why CEOs should be culture-driven. Asif Upadhye, Never Grow Up, writes about listening, an essential and overlooked leadership tool. 

In our regular sections, Timothy J Tobin, author of Peak Leadership Fitness, who emphasises on the importance of a ‘fit’ leader. In gurumantra, Morgen Witzel, University of Exeter Business School, throws light on bias and how it paves a default path in our thoughts.

The cover theme of the Jan-Feb issue is ‘Listening, a much-overlooked skill’. Experts— Ike Lasater, a mediator, trainer, and speaker; Jon Wortmann, author of Mastering Communication at Work; Stephen Kozicki, Gordian Business; Stefano Pelle, Ferrero India; Dr Mark Goulston, author of Just Listen; Muniinder K Anand, Center for Creative Leadership; Dr Bob Nelson, Nelson Motivation, Inc.—share their views on various aspects of this subject.

Dr Ranjan Banerjee, SP Jain Institute of Management and Research, talks about the distinctive qualities of Indian-origin managers and a confluence of factors that make them efficient to cope with management challenges. Lalit Makhijani, Godrej Properties Limited, explores poor relationships of employees and managers, and suggests a practical solution. Raymond Houser, author of The Winning Advantage, talks about reaching goals and overcoming rejections. 

Being our 17th-anniversary issue, we featured a one-time section titled ‘What’s in store?’ that included five trends—project management, ecommerce, leadership, data management, artificial intelligence, and augmented humanity. 
In our regular sections, we have Leo Bottary, author of What Anyone Can Do, who debunks myths that come in the way of achieving our goals. In gurumantra, Morgen Witzel, University of Exeter Business School, tells us how listening and empathy go hand-in-hand. In our newest section, health and wellness, Dr A B Govindaraj, orthopedic and joint replacement surgeon, implores the need to take a break from work to rejuvenate.

The cover theme of the Nov-Dec issue is ‘Failure-secret sauce to success’. Experts— Gary Peacock, Gordian Business; Sameer Dua, Institute for Generative Leadership; Rob Jolles, author of Why People Don’t Believe You; Prasoon Gupta, Sattviko—share their views on various aspects of this subject. 

Som Sekhar Bhattacharyya, NITIE, tells us why organizations do not act on impending risks while Doug Hall, author of Driving Eureka! Brings to perspective another aspect of intrepreneurship. Vivek Mehra, SAGE Publications, calls out for the need of compassionate organizations and draws pathways to go about it. Richard Rothman, Open Mind Opportunity Consultancy, offers a defined road to identify the best opportunities.

Dan Cable, London Business School, talks about how leaders should create a culture of experimentation and curiosity instead of activating fear systems among employees. Ambi Parameswaran, Brand-Building.com, narrates useful management lessons he learnt from his clients while Lorraine Ferguson, author, The Unapologetic Saleswoman throws light on gender equality at the workplace, a similar stance taken by Brian Bolton, IMD. Dr Abhishek Narain Singh, Institute of Management Technology Nagpur, defines the power of data and its role in growing businesses.

In our regular sections, we have Chris Lewis, author, The Leadership Lab who shows us a new perspective of leadership in an organization.

The cover theme of the Sep-Oct issue is ‘millennials in the workplace’. Experts— Dr Marcus Ranney, Thrive Global; Chris Westfall, author of Leadership Language; H V MacArthur, author, Low Man on the Totem Pole; Dr Debashish Sengupta, author, Life of The Life of Y —share their views on various aspects of this subject.

Jennifer Turnage and Megan Sumrell, authors of Honey, You Got This! Elaborated on the concept of network marketing and the role technology plays in its smooth functioning. Rajeev Shroff, Cupela, analyzed toxic relations at the workplace and detailed how harbouring negative feelings can be detrimental. Richard Rothman, Open Mind Opportunity Consultancy Private Limited, explained how leaders can use a systematic opportunity process while Saumya Sindhwani, Indian School of Business, broke down the fundamentality of creative management.

Doug Skonord, Transition Management Inc, dealt with why and how effective decisions should be made and its significance in an organization. Jonathan MacDonald, author of Powered by Change, implores the need for change and innovation in organizations. Dr Smita Dabholkar Singh, Institute of Management Technology, Nagpur highlights the importance of being gender neutral and tells us what measures can be employed to deal with problems women face in the workplace. George Kohlrieser, IMD, gives an insight on dealing with conflicts efficiently.

In our regular sections, we have Pratima Rao Gluckman, author of Nevertheless, she persisted, who demystifies our views on women in the male-dominated world of technology. In gurumantra, Morgen Witzel, University of Exeter Business School, talks about millennials as change-makers and their evolving perception of leaders.

The cover theme of the July-Aug 18 issue is ‘economic moats’. Experts— Hap Klopp, The North Face; Ambi Parameswaran, Brand-Building.com; Morgen Witzel, University of Exeter Business School; and Rajesh Maurya, Fortinet—share their views on various aspects of this subject.  
Mark Greeven, Zhejiang University, and Antonio Nieto-Rodriguez, author of The Focused Organization, give us insight into the Chinese way of building and sustaining organizations, a lesson to be learnt by Western leaders. On the same lines, John Colley, Warwick Business School, tells us how family-run businesses offer many valuable lessons to corporations. Sandra Jones, a business management consultant, shows us a positive side of procrastination, which could help reap benefits if done strategically, while Sharon Tal, author of Where to Play draws out a structured plan for organizations to find the right market opportunity. 
Ralph Welborn, co-author of Topple offers us a different perspective on the business ecosystem, and Indranil Mitra, author of Winning Hearts and Minds breaks down Transactional Analysis and its significance in enriching organizational culture. Som Sekhar Bhattacharyya and Sumi Jha, NITIE, and Kartik Girish Vyas, InfoCepts talk about talent retention for IT firms during a lean period whereas Harkirat Singh, Woodland, tells leaders to continually adapt their style to motivate employees. 
In our regular section, we have Pam Didner, author of Effective Sales Enablement, who distorts our view of sales and marketing and gives us a fresh perspective on the effective relation one can create between the two functions.

The cover theme of the May-June issue is ‘negotiation’. Experts—Stephen Kozicki, Gordian Business; Dr Joshua N Weiss, Harvard University; Alan Yong, author of Improve Your Odds: The Four Pillars of Business Success; Asif Upadhye, Never Grow Up; Ross Reck, author of The Win-Win Negotiator; and Jayanth Narayanan, IMD Business School—share their views on various aspects of this subject. 

We have featured an article on strategic inflection points by Rita McGrath, author of The End of Competitive Advantage while Leslie Peters, author of Finding Time to Lead, tells us how leaders should control time by prioritising and not be controlled by it. Ramya Ramamurthy, author of REBUILD, throws light on crisis management and charts ways businesses can survive. 

Dr Smita Dabholkar Singh of IMT, Ghaziabad, displays the power of storytelling in an organization. George Binney, Ashridge Hult Business School, Philip Glanfield, Ashridge Hult Business School, and Gerhard Wilke, an anthropologist explore the leadership concept and describe how balancing between a manager and leader makes sense. John Knights, author of Leading Beyond the Ego, too touches upon leadership and tells us how a transpersonal leader is essential for an organization. 

In our regular sections, we have David Mattson, author of The Road to Excellence dispelling perceptions of leaders. Morgen Witzel, The University of Exeter Business School, defies the negative beliefs of negotiation and draws a clearer picture of negotiation as a collaboration between two parties.

The cover theme of the March-April issue is ‘community power’. Experts—Howard Partridge, author of The Power of Community; Christine Comaford, author of Power your Tribe; Muniinder Anand, Center for Creative Leadership; and Chris Dyer, author of The Power of Company Culture—share their views on various aspects of this subject. 

We have featured an exclusive interview with Rasmus Hougaard, founder of Potential Project, on how leaders can enhance their performance by being mindful. Another interview with P C Musthafa, co-founder of iD Fresh Food, gave insights on the aspects of building brand trust. Kumar Mehta, author of The Innovation Biome, highlights the ‘what’ and ‘how’ of innovation whereas Archana Jerath from SHRM points out the pitfalls and challenges of a flat organization. 

A special section, Customer Cues, throws light on three different perspectives of consumer needs, demands, and changing dynamics with experts Niranj Sangal, OMA Emirates; Christopher Higgins, IdeateLabs; and Rati Shetty, BankBazaar, exploring different angles of consumer connection. Jean-François Manzoni, Albrecht Enders, Anand Narasimhan, Thomas W Malnight, Bettina Büchel, Goutam Challagalla and Ivy Buche, IMD, elaborate on the result of transformation in organizations. 

In our regular sections, we have Denise Lee Yohn, author of FUSION busting myths on organizational culture. Morgen Witzel, The University of Exeter Business School, describes the power of ideas and their implementation.

As the cover theme of the January-February issue, shortlisted thinkers from Thinkers50 2017 were featured with their unique ideas that encourage efficient management thinking. Des Dearlove and Stuart Crainer, founders of Thinkers50, talk about the transformative power of ideas and how they can offer a peek into a set of new ideas in the realm of management. Roger Martin, named the world’s number one thinker 2017, focuses on integrative thinking. Mark Esposito and Terence Tse demonstrate how companies can use the DRIVE framework to achieve a greater impact from their decisions, Deborah Rowland talks about leading change, José Esteves and Francisco J López Lubián tell us what the value of innovation in a digital world is, Antonio Nieto-Rodriguez highlights the importance of project managers, and Nilofer Merchant draws emphasis on the power of onlyness. 
We have also featured an interview with Amit Bansal, Managing Director at Corning India, who talks about the brand and their strategies employed over the years. Prashant John from Kwench Global Technologies tells us about the need and usage of bots in employee engagement.  
Gautam Borah, author of Monetising Innovation, lists the emerging trends in managing and boosting customer experience while Shirish Shiristava of HEC Paris Business School gives lessons that global leaders can learn from local business communities.  Andy Swann, author of The Human Workplace, tells us how organizations can be made people-centric, and Arindam Banerjee and Tanushri Banerjee, authors of Weaving Analytics for Effective Decision Making, talk about the consequences of adopting analytics in an organization.
In our regular sections, we have Dean Lindsay, author of How To Achieve Big PHAT Goals, who dispels myths on achieving and setting goals.

The cover theme of the November-December issue is ‘Marketing in the age of social media’. Experts from different fields—Brian Sheehan, Syracuse University; Sunil Alagh, SKA Advisors; and Paul Blanchard, Right Angles—share their views on various aspects of this subject. 
We have featured an interview with Debra Benton and Kylie Wright-Ford, authors of The Leadership Mind Switch, who talk about the changes leaders should adapt in the new business world to be successful. Another interview with Antonio Garrido, author of Asking Questions The Sandler Way, highlights an innovative approach for salespeople by bridging the gap between a salesperson and a prospect. Archana Jerath from SHRM points out the unconscious biases at workplaces that influence the decisions of HRs. 
Several experts from the industry such as Vishal Gupta, IIM Ahmedabad; Hitesh Jain, WITS Interactive; and Suresh Lulla, Qimpro Consultants Private Limited lay emphasis on various factors related to their respective industries. 
In our regular sections, we have an exclusive interview with Managing Director of Woodland Worldwide, Harkirat Singh who throws light on building a deeper understanding of customers’ needs and wants through innovative methods. Ian Lamont, author of Lean Media, gives us suggestions on ways to create a new framework to help professionals captivate the audience while Morgen Witzel, The University Of Exeter Business School, talks about how social media has created a major impact on consumer segments and marketing strategy.

The cover theme of the September-October issue is Organizational well-being. Experts from different fields—Dr Christian Marcolli, author of The Melting Point; Fred Kiel, KRW International; Dr Vaijayanti Gupta, Strand Life Sciences; Jennifer Moss, Plasticity Labs; and Jagdish Sheth, Emory University—share their views on the various aspects of this subject.
We have featured an exclusive interview with management guru Dr Mrityunjay Athreya who talks at length on the various facets of management. Sophie Wade, author of Embracing Progress talks about the ‘future of work’ environment whereas Walter Vieira, author of Manager to CEO, outlines the nine signposts to the top job.
Several people from the industry such as Saahil Goel, Kraftly; Kiran Mahasuar and Siddharth Deshmukh, MICA; and Asif Upadhye, Never Grow Up have written on topics pertaining to their fields. Sathyan Gopalan and R Narayanakumar, talk about the future of ATMs. Wendong Li, Chinese University of Hong Kong Business School, reveals why some people hop jobs more than others.
In our regular sections, we have Larry Sternberg and Kim Turnage, co-authors of Managing to Make a Difference, who dispel misconceptions about the leadership paradigm and Morgen Witzel who talks about how a robust culture ensures strong organizational health.

July-Aug’17 issue brings you how rise of the internet and social media has led to tectonic shifts in the consumer behavior pattern—an attention span that is 140 characters or six seconds long. Advertisers and marketers are now experimenting with concepts such as content marketing, native advertising, and banner ads to capture the mindshare of the new breed.
Irrespective of the medium used, the purpose of advertising remains the same—capturing mind share. Any idea, concept, or channel, however fantastic, will not work if the business is not clear about what it wants to sell, to whom it wants to sell, and where it is to be sold.
In our tribute section to Jack Trout, experts talk about his relevance. We also bring you one of his pithiest, yet sharpest interviews to The Smart Manager.

This issue of The Smart Manager features Gautam Hari Singhania, Chairman and Managing Director, Raymond Group who talks about the future path of the company. We have Lynda Gratton and Andrew Scott, London Business School talking about a three-staged life and its implications, while Ken Rutsky, author of Launching to Leading gives us insights on how to lead. Morgen Witzel, Exeter Business School, shows the way for companies to expand internationally.
This issue also features The Akshay Patra Foundation, an organisation dedicated to serving wholesome meals to school children. Vip Vyas, Distinctive Performance and Stuart Doughty, an executive consultant share their views on how we can create new worlds of possibilities, while Nicholas Ind, Oslo School of Management tells us how brands can nurture a desire for themselves among customers. We have featured Liri Andersson and Ludo Van der Hayden, INSEAD who talk about what companies must do to survive in today’s digital world. Anees Haidary, Sasken elaborates on harnessing the potential of cross-cultural diversity in companies.
In our regular section Robin Speculand busts myths regarding why many fail at executing strategies. Hardik Harsora, Effex, writes about the importance of business modeling. Howard H Yu, Knut Haanaes, and Jayanth Narayanan, IMD, share their views on the indispensible role of innovation in the progress of companies. Rahul Shah, DDI gives advice on transforming from ‘mindfull’ to ‘mindful’, while under First Serve we are featuring the best customer service practices of Grofers.

Cover story: Stability at stake? ...

ANTI-GLOBALIZATION AND PROTECTIONISM - THE NEW WORLD ORDER?...

NINA LEKHI - on Baggit’s customerservice practices. 

DR JAGDISH SHETH - on embracing sustainability.

Cover story: redefining perspectives.

The Smart Manager- MaRS bschool survey.

Cultivating leadership| a fresh start |honing skills the digital way and more...

The latest issue of The Smart Manager explores the topic of artificial intelligence and how it is disrupting businesses globally. Philip M Parker, INSEAD, breaks down the nuances of deep learning; Kalpana B, KPMG in India talks about the AI revolution and how it has made inroads into the realm of businesses as well as our everyday lives; Dr Pradeep Pendse, Welingkar Institute, draws the distinction between automated and autonomous enterprises and Leslie Timmy, Revarn Cybernetics shows how bots are the next frontier in AI.
The issue also features articles on innovative topics such as the rise of mobile native advertisements by Shamala D N, InMobi; the concept of using real-time data analytics for surviving in today’s VUCA world by Najeeb Kunil, PPZ, among others. David Collis, of Harvard Business School talks about his ‘lean strategy’, while Bill Munn author of Why Make Eagles Swim? shows how focusing on weaknesses may hinder productivity. 
In our regular sections, we have Shawn Hunter, author of Small Acts of Leadership, dispelling certain leadership myths. In First Serve we look at the best customer service practices followed by Acer India while in Vertical Focus we conduct a SWOT analysis of the cybersecurity industry. 
Dr Marshall Goldsmith, author of Triggers, examines the environmental and psychological triggers that can derail us at work and in life. Dr Vijay Govindrajan, author 
of The Three-Box Solution shows that if the three-box solution is applied diligently and creatively it will help a company preserve its roots, break the chains, and build a sustainable future.
This issue also features an exclusive interview of the author of Nawabs, Nudes, and Noodles, Ambi M G Parameswaran who talks about the impact of advertising on the Indian consumer landscape. Parag Pande, Accenture India showcases how designing effective and exhaustive wellness plans can help businesses achieve both short-term and long-term success. The best practices businesses need to build to make nimbleness ingrained in their culture, elucidates Baba Prasad, Vivékin Group. This issue also explores topics such as impact of social intelligence on businesses and rise of refurbished market that are changing global market dynamics. Bruno Lanvin, INSEAD, talks about the Global Innovation Index and the potential of India to become a key player.
In our regular sections, we have Garrett Sutton, author of Toxic Client, highlighting the ways to identify a problem customer. In First Serve, we look at the customer service practices of BookMyShow.

This issue of The Smart Manager focuses on two authors and global thought leaders—Dr Marshall Goldsmith and Dr Vijay Govindarajan. Dr Marshall Goldsmith, author of Triggers, examines the environmental and psychological triggers that can derail us at work and in life. Dr Vijay Govindrajan, author 
of The Three-Box Solution shows that if the three-box solution is applied diligently and creatively it will help a company preserve its roots, break the chains, and build a sustainable future.
This issue also features an exclusive interview of the author of Nawabs, Nudes, and Noodles, Ambi M G Parameswaran who talks about the impact of advertising on the Indian consumer landscape. Parag Pande, Accenture India showcases how designing effective and exhaustive wellness plans can help businesses achieve both short-term and long-term success. The best practices businesses need to build to make nimbleness ingrained in their culture, elucidates Baba Prasad, Vivékin Group. This issue also explores topics such as impact of social intelligence on businesses and rise of refurbished market that are changing global market dynamics. Bruno Lanvin, INSEAD, talks about the Global Innovation Index and the potential of India to become a key player.
In our regular sections, we have Garrett Sutton, author of Toxic Client, highlighting the ways to identify a problem customer. In First Serve, we look at the customer service practices of BookMyShow.


This issue of The Smart Manager  focuses on a leader who is at the helm of a 
$ 6.2 billion global information technology services company—Anant Gupta, the CEO and President of HCL Technologies Limited. In an exclusive interview with The Smart Manager, he takes the readers through HCL’s growth story, talks about triggers that will shape the future of business, and gives an insight into his leadership style.  
This issue’s lead feature explores the connect between workplace design and productivity—Aparna Piramal Raje, author; Sonali Rastogi, Morphogenesis; and Morgen Witzel, Exeter Business School share their views on the topic. Don Tapscott, The Tapscott Group, and Alex Tapscott, Northwest Passage Ventures, break down the concept of blockchain technology, and show how it is going to impact the future of businesses; Howard J Morgan and Joelle K Jay, authors of The New Advantage, talk about the need for gender-balanced teams to drive productivity; Raj Mankar and Akshaya Bhate, Aker Solutions India, highlight how adopting lean methodologies and agile principles has helped the company achieve increased productivity and higher operational excellence; Suresh Lulla, Qimpro Consultants explains why it is crucial for companies to create a culture that thrives on quality. 
In our regular sections, we have Winnie Brignac Hart and Lorrie Brignac Lee, authors of Stand Out, busting myths regarding how to truly stand out in the corporate jungle. In First Serve, we look at the customer service practices of General Motors India.

This issue of the magazine explores how companies today are looking beyond just profits—they are trying to achieve a more balanced and sustainable growth across the value chain. We have large corporations such as the Aditya Birla Group, Marico Limited, Mahindra Group, L’Oreal, and FCB Ulka as part of our cover feature. Tony Henshaw, Aditya Birla Group, looks at sustainability through a different lens; Saugata Gupta, Marico Limited, asks companies to create a win-win partnership with all the stakeholders for long-lasting, sustainable growth; Anirban Ghosh, Mahindra Group, talks about the new-age sustainability risks companies are facing today; Alexandra Palt, L’Oreal, highlights the company’s commitment to make ‘sustainability’ beautiful; and lastly, Ambi M G Parameswaran, FCB Ulka Advertising, describes the ways sustainability needs to be integrated into a brand’s marketing strategies. This issue also features interviews of Morgen Witzel, based on his book Managing for Success, and Hap Klopp, co-author of Almost. Daminee Sawhney of Zomato offers insights into the company’s re-hiring mantra while Emile Wapnick, puttylike.com, explains the concept of being a multipod. We also have Arun Malhotra, Nissan Motors India, explaining their customer-first approach and Avinash Bharwani of Jetking Infotrain discussing the pros and cons of the franchising industry in India.

14th ANNIVERSARY ISSUE; FUTURE OF MANAGEMENT; INSIGHTS FROM AWARD-WINNERS OF 2015 THINKERS50, GLOBAL RANKING OF MANAGEMENT THINKERS.

Cover Feature: Global thought leaders.

Four Reasons we settle for 'good enough'

Collaboration: Rise of the third wave.

How to achieve four-way wins

AN EXCLUSIVE INTERVIEW WITH BANMALI AGRAWALA: PRESIDENT AND CEO, GE SOUTH ASIA ON THEIR CULTURE SHIFT. Humara Hero: the many faces of bm munjal

How should leaders realign their strategies to survive in a VUCA world? This is the question this issue of the magazine is trying to answer. We have twelve industry stalwarts putting forward their perspectives. 
Richard Hytner, Worldwide Deputy Chairman of Saatchi & Saatchi, tells managers to act quick and have unyielding curiosity and powerful decision-making capabilities; Renu Karnad, Managing Director of HDFC Limited, talks about how workplace mobility will be the future of work, while Rajeev Dubey, Group President (HR & Corporate Services) of Mahindra and Mahindra Limited, emphasizes the need for businesses to achieve a triple bottom line.
Dr Ganesh Natarajan, CEO of Zensar Technologies, believes that in this constantly changing world, five-year plans of businesses will no longer be viable. We also have leaders such as Chandru Kalro, TTK Prestige; Shaheen Mistri, Teach For India; K Ganesh, Portea Medical; Vinaya Parvate, Citi; Sanjay Dawar and Raghav Narsalay, Accenture; Rohan Fernando, ZS Associates; Tanmay Saksena, Zomato; and Seema Arora Nambiar, McDonald’s® India asking leaders to rethink their business approaches. 
This issue also features an interview of Michael Lee Stallard, author of Connection Culture; an article elucidating the need of Indian bschools to build research capabilities by Komal Kaikini and Ram Mudambi, Fox School of Business. Margaret Neale and Thomas Z. Lys, authors of Getting More of What you Want, teach the readers the science of negotiation. 
 


Women and Technology; Kumud Srinivasan, Intel India the transformational power of IoT; Shalu Chadha, Accenture the need for cross-functional expertise; Gayatri Buragohain, Feminist Approach to Technology technology as a facilitator of equality

Is India’s booming startup scenario leading to a bubble? This issue’s cover story explores the various facets of the country’s startup environment—funding, infrastructure, and nurturing of talent. Michael Henderson, author and corporate anthropologist at Cultures AT Work tells us why a company’s culture and strategy should go hand in hand. Mayank Khanduja, Vice-President at SAIF Partners, talks about easy funds flow in the startup world. Sramana Mitra, Founder of 1M/1M, delineates the future of entrepreneurship in India while Nishant Patni, CEO of CultureAlley, traces his journey of building English-App, one of the most-sought-after educational apps in India. It is imperative to promote young talent and inculcate in them entrepreneurial skills, observes Pranav Kumar Suresh, CEO of Startup Village.   
The issue also comprises articles on leadership by Herminia Ibarra, author of Act Like a Leader, Think Like a Leader, and Gerard Seijts of Ivey Business School. Tripti Lochan, CEO of VML QAIS, identifies the 3 Cs of digital content marketing while Vivek Mehra, CEO of SAGE India, analyzes the risks and opportunities in the Indian publishing industry. In an interview Kavil Ramachandran, author of The 10 Commandments for Family Business, lays down the principles a family business should abide by.
 


India is on the cusp of a momentous change of course, The right step, a cautionary note, on a fast track, Make in India and more...

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The Smart Manager  Cover - July-August 2017 Edition

July-August 2017

The Smart Manager  - July-August 2017

The Smart Manager, India's first world-class management magazine, was founded in 2002 by eminent business historian Dr Gita Piramal with Harvard Business School Dean, Prof. Nitin Nohria with the mission of updating managers and business practitioners in India with the latest thought-provoking strategic ideas from experienced, world-class managers, academics and consultants from across the globe. Over the years, the magazine has carried articles authored by illustrious management gurus such as the late CK Prahalad and Sumantra Ghoshal, Jack Trout, Ram Charan, Gary Hamel, Gay Haskins, Jagdish Seth and Lynda Gratton. We believe that "managers are the best teachers of managers" and most of our articles are written in the first person by top-tier CEOs such as Kumaramangalam Birla, Sunil Mittal, Aditya Birla, KV Kamath, Santrupt Mitra, Rajeev Dubey and S Ramadorai. We also have relationships with a number of B-schools around the world, apart from most top-level schools in India.

The Smart Manager hosts the Tata Consultancy Services Smart Manager Case Contest, the most prestigious competition of its kind in the Indian print media. The contest, with a cash prize of INR50,000 per issue, sees wide participation from national and international business managers and students. 
The 'Smart" in The Smart Manager is an acronym for Strategy, Marketing, Analysis, Resources and Technology. Truly useful knowledge when you need it 24 x 365, year after year.

1. Magzter.com'un, uygulamanın ve hizmetlerinin kullanımının riskinin tamamen size ait olduğunu kabul etmektesiniz. Ne Magzter.com, ne ortakları, ne çalışanları ne de üçüncü taraf içerik sağlayıcılar, hizmetin tamamen kesintisiz veya hatasız olacağını veya kötü niyetli faaliyetlere karşı kusursuz olacağını garanti etmez. Web sitesi veya ürün tarafından beklendiği veya vaat edildiği gibi kesin sonuçları alacağınızı da garanti etmezler.

11. HİZMET VE TÜM YAYINLAR 'OLDUĞU GİBİ' VE 'MEVCUT OLDUĞU GİBİ' TEMELİNDE SUNULUR. MAGZTER, İŞTİRAKLERİ, TEDARİKÇİLERİ, LİSANS VERENLER VE TEMSİLCİLERİ, SATILABİLİRLİK, BELİRLİ BİR AMACA UYGUNLUK VE İHLAL ETMEME İLE İLGİLİ ZIMNİ GARANTİLER DAHİL ANCAK BUNLARLA SINIRLI OLMAMAK ÜZERE, AÇIK VEYA ZIMNİ HER TÜR GARANTİYİ AÇIKÇA REDDEDER. YUKARIDA BELİRTİLENLERİ SINIRLAMAKSIZIN, MAGZTER NE BAĞLI KURULUŞLARI, TEDARİKÇİLERİ, LİSANS VERENLER VEYA TEMSİLCİLERİ (I) HİZMETİN GEREKSİNİMLERİNİZİ KARŞILAYACAĞINA, (II) HİZMETİN KESİNTİSİZ, ZAMANINDA, GÜVENLİ VEYA HATASIZ OLACAĞINA, ( III) HİZMETİN KULLANIMINDAN ELDE EDİLECEK VEYA YAYINLARDA BULUNABİLECEK BİLGİLERİN DOĞRU VEYA GÜVENİLİR OLACAĞI VEYA (IV) HERHANGİ BİR YAYININ VEYA HİZMETİN KALİTESİ BEKLENTİLERİNİZİ KARŞILAYACAKTIR. GÜVENİLİR İNTERNET BAĞLANTISI VE CİHAZINIZI SAĞLAMAK VE SÜRDÜRMEKTEN YALNIZCA SİZ SORUMLUSUNUZ. MAGZTER, İÇERİĞİ İNDİREMEZSENİZDEN SORUMLU DEĞİLDİR. HİZMETİN KULLANIMIYLA İNDİRİLEN VEYA BAŞKA BİR ŞEKİLDE ELDE EDİLEN HERHANGİ BİR MALZEME, KENDİ TAKDİRİNİZDE VE RİSKİ SİZE AİTTİR VE BİLGİSAYAR SİSTEMİNİZDE VEYA MOBİL CİHAZINIZDA BU TÜR MATERYALİN İNDİRİLMESİNDEN KAYNAKLANAN HERHANGİ BİR HASARDAN VEYA VERİ KAYBINDAN YALNIZCA SİZ SORUMLU OLURSUNUZ. MAGZTER'DEN VEYA HİZMET ARACILIĞIYLA VEYA HİZMETTEN ELDE ETTİĞİNİZ SÖZLÜ VEYA YAZILI HİÇBİR TAVSİYE VEYA BİLGİ HERHANGİ BİR GARANTİ OLUŞTURMAZ.

2. Bu bilgileri doğru, doğru, güncel ve eksiksiz tutmak için koruyacak ve derhal güncelleyeceksiniz. Hesabınızın ve parolanızın gizliliğini korumaktan ve bilgisayarınıza erişimi kısıtlamaktan siz sorumlusunuz ve tüm içerik ve hizmetlerin seçimi ve kullanımı da dahil olmak üzere hesabınız altında gerçekleşen tüm faaliyetlerin sorumluluğunu kabul ediyorsunuz.

3. Magzter.com veya web sitesi ve uygulamadaki içeriğin oluşturulması, üretilmesi ve dağıtılmasında yer alan herhangi bir kişi veya kuruluş veya üçüncü taraf, aşağıdakiler dahil ve bunlarla sınırlı olmamak üzere hiçbir zarardan sözleşmede veya yasal olarak sorumlu tutulamaz: Magzter.com'u kullanırken veya kullanırken maruz kaldığınız doğrudan, dolaylı, tesadüfi, özel ve sonuç olarak ortaya çıkan. Web sitesine kayıt olarak veya uygulamayı indirerek, bu bölümde belirtilen hükümlerin web sitesi ve uygulamadaki tüm kullanım ve içerikler için geçerli olacağını kabul etmektesiniz.

3. Burada yayınlanan her şey Magzter'in veya lisans verenlerinin mülkiyetinde olduğundan, Magzter'in önceden yazılı veya yetkili izni olmaksızın, Magzter'den alınan hiçbir içeriği değiştirmemeli, kopyalamamalı, dağıtmamalı veya satmamalısınız. Bu tür yetkisiz kullanım, telif hakkı ve ticari marka yasaları dahil olmak üzere yürürlükteki yasaları da ihlal edebileceğinden, Magzter bunları kesinlikle yasaklar ve bu tür yasa dışı faaliyetlerin kanıtlanması veya tespit edilmesi durumunda erişiminizi ve hesabınızı sonlandırır. Bu yetkisiz faaliyetlerden kaynaklanan zararlardan da sorumlu olmalısınız. Yayının yasal sahibinin izin verdiği durumlar dışında, Hizmet aracılığıyla erişilen Yayınları indirerek herhangi bir mülkiyet hakkı elde etmediğinizi kabul edersiniz. Telif hakkı yasasının açıkça gerektirdiği veya Hizmetin özelliklerinin izin verdiği durumlar dışında, değiştiremez, tersine mühendislik uygulayamaz, yayınlayamaz, iletemez, görüntüleyemez, devir veya satışına katılamaz, türev çalışmalar oluşturamaz veya herhangi bir şekilde ticari olarak kullanamaz veya sağlayamazsınız. Magzter'in ve söz konusu içeriğin sahibinin açık izni olmaksızın Uygulamanın, Yayınların veya bunların herhangi bir bölümünün içeriğinin üçüncü taraflarca paylaşılması. Size, Magzter veya Magzter'e lisans verenlerin fikri mülkiyetine ilişkin açık veya zımni herhangi bir lisans vermiyoruz.

5. Magzter.com'un diğer kullanıcılara veya üçüncü taraflara veya içeriklerine yönelik herhangi bir iftira niteliğinde veya saldırgan veya yasa dışı davranıştan sorumlu olmadığını ve bunlardan kaynaklanan yaralanma riskinin tamamen size ait olduğunu özellikle kabul etmektesiniz.

 7. Magzter, bu hüküm ve koşullara ve Magzter tarafından belirlenen diğer işletim kurallarına uyup uymadığınızı belirlemek amacıyla sizin tarafınızdan yayınlanan ve girilen içeriği izleme hakkını saklı tutar. Magzter, içerikle ilgili kararlar alma ve bunları kendi isteğiyle silme hakkına sahiptir.

8. Magzter, Yayınların yayıncısı DEĞİLDİR, distribütörüdür ve bu nedenle Magzter'in, dergilerde temsil edilen görüşler, tavsiyeler, beyanlar, hizmetler, teklifler vb. dahil olmak üzere içerik üzerinde herhangi bir editoryal kontrolü yoktur. Bu nedenle Magzter, resmi sıfatlarıyla hareket eden yetkili Magzter çalışanları dışında herhangi biri tarafından sağlanan veya hizmet aracılığıyla sunulan herhangi bir bilgi veya olgunun doğruluğu veya güvenilirliği konusunda sorumluluk almayacaktır. Buna göre, Yayınlar üzerinde herhangi bir editoryal kontrolümüz yoktur. Hizmet tarafından sunulan Yayınlarda yapılanlar da dahil olmak üzere, üçüncü şahıslar tarafından ifade edilen veya kullanıma sunulan her türlü görüş, tavsiye, beyan, hizmet, teklif veya diğer bilgi veya içerik, ilgili yazar(lar)a veya yayıncı(lar)a aittir ve üçüncü taraflara ait değildir. Magzter. Magzter, Hizmet aracılığıyla veya Yayınlardan elde edilen bilgilere güvenmenizden kaynaklanan herhangi bir kayıp veya hasardan sorumlu olmayacaktır. Hizmet, diğer İnternet sitelerine ve üçüncü taraf kaynaklara bağlantılar içerebilir ve Magzter, bu tür bağlantılı sitelerde bulunan iletişim veya materyaller için herhangi bir sorumluluk veya yükümlülük kabul etmez. Bu bağlantılar yalnızca size kolaylık sağlamak için sağlanmıştır. Üçüncü taraf bir siteyi ziyaret ettiğinizde veya bu site aracılığıyla sipariş verdiğinizde geçerli olabilecek tüm hüküm ve koşulları anlamaktan yalnızca siz sorumlusunuz.

 Platformumuzdaki bağlantısı da dahil olmak üzere sakıncalı içeriğin ayrıntıları

 En sevdiğiniz kitapları indirin ve çevrimdışı, her zaman ve her yerde okuyun

 Sevdiklerinize anında bir Magzter Hediye Kartı hediye edin ve onlara en çok satan binlerce başlık arasından en sevdikleri dergi ve gazeteleri okuma özgürlüğü verin.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Bir Magzter Hediye Kartı ile sevdiklerine anında hediye et ve onlara {{magCount}} en iyi satan uluslararası isimden favori dergilerini okuma özgürlüğü ver.

Girish Ramdas, küresel dijital yayıncılık işinde dalgalar yaratan New York merkezli bir girişim olan Magzter'in Kurucu Ortağı ve CEO'sudur. Magzter, kurulduğu 2011 yılından bu yana dünya çapında 4.500'den fazla yayıncıdan 1000'lerce dergi, gazete ve kitapla 150'den fazla ülkeden 80 milyon kullanıcıyı aştı. Basılı, mobil ve Web geliştirme dahil olmak üzere platformlar arası yayıncılıkta 25 yıldan fazla deneyime sahiptir. Bu süre zarfında, üç başarılı start-up şirketi kurdu ve yönetti. Dergi şirketlerinin dijitalleşmesini sağladı ve dijital dünyadaki içeriklerinden para kazanmalarına yardımcı oldu. Girish'in çevrimiçi, mobil ve yayıncılık ekosistemlerindeki derin sektör deneyimi, onu dünya çapındaki platformlarda dijital içerik edinme, pazarlama ve paraya çevirme konusunda uzman yaptı.

 Platformumuzda sakıncalı herhangi bir içerikle karşılaşmanız durumunda, endişelerinizi gidermek için bir şikayet giderme politikası oluşturduk.

Magzter Inc. (“Şirket”, “biz”, “bize” veya “bizim”) kişisel bilgilerinizin nasıl kullanıldığını ve paylaşıldığını önemsediğinizi bilir. Gizlilik uygulamalarımız hakkında daha fazla bilgi edinmek için lütfen aşağıdaki gizlilik politikasını (“Politika”) okuyun.Şirket tarafından işletilen web sitelerinden herhangi birini ve bunların alt alanlarını ziyaret ederek veya mobil uygulamalarımızdan ve diğer içerik dağıtım yöntemlerinden herhangi birini kullanarak(toplu olarak “Hizmet“), belirtilen uygulamaları ve politikaları kabul ettiğinizi kabul edersiniz.bu Politikada yer alır ve bilgilerinizi aşağıdaki şekillerde toplayacağımıza, kullanacağımıza ve paylaşacağımıza işbu vesile ile izin vermiş olursunuz.

Magzter Inc., kurulduğu 2011 yılından bu yana 80 milyondan fazla kullanıcısı ve 40'tan fazla kategoride ve 60'tan fazla dilde binlerce dergi ve gazeteyle dünyanın en büyük ve en hızlı büyüyen self servis, platformlar arası dijital gazete bayisidir. Merkezi New York'ta bulunan Magzter'in Amsterdam, Londra, Mexico City, Chennai, Mumbai, Yeni Delhi, Bengaluru, Singapur'da yerel varlığı bulunmaktadır ve yakında diğer ülkelere de yayılacaktır. Haziran 2011'de küresel girişimciler Girish Ramdas ve Vijay Radhakrishnan tarafından kurulan Magzter, dünyanın dört bir yanındaki dergi ve gazete yayıncılarının kitaplarının dijital baskılarını oluşturup küresel tüketicilere ulaştırmasına olanak tanıyor.

 Magzter, kullanıcılarımız için güvenli ve emniyetli bir platform sağlamaya kendini adamıştır. Lütfen Magzter'in yalnızca yayıncıların içeriklerini dağıtmaları için bir platform olduğunu unutmayın. Platformumuzda yayınlanan içeriği kontrol etmiyor veya desteklemiyoruz. Yayıncılarımızın eylemlerinden veya içeriklerinden sorumlu tutulamayız.

Magzter, haklarını ihlal eden herhangi bir içerik veya içeriğin bir kısmı nedeniyle zarar gören veya masrafa maruz kalan tarafları tazmin etmekten sorumlu değildir. Magzter, üçüncü şahısların haklarını ihlal eden herhangi bir içerikten veya içeriğin bir kısmından kaynaklanan herhangi bir hak ihlali nedeniyle hukuk mahkemesinde herhangi bir yasal işlem başlatmakla yükümlü değildir.

Magzter, dijital okuyuculara aylık abonelik ücreti karşılığında 8.000'den fazla dergi ve gazeteye sınırsız erişim sağlayan Magzter GOLD adlı dünyanın en büyük All- You - Can - Read abonelik hizmetini sunuyor.Magzter ayrıca, akıllı telefon ve küçük ekranlı mobil kullanıcıların dergi içeriğinin keyfini çıkarması gerektiği gibi, makale metniyle keyfini çıkarmasını sağlayan, uygulamaları için ezber bozan ezRead 2.0 özelliği ile dünyadaki en fazla sayıda hikayeye sahiptir.okunması kolay ve buna çarpıcı videolar ve yüksek çözünürlüklü fotoğraflar eşlik ediyor.

İsim

İçeriğini Magzter'da yayınlamakla ilgili herhangi bir yardıma ihtiyacın varsa lütfen bu formu doldur

 Magzter'den önce Dot Com Infoway (DCI) ve Galatta Media'nın Başkanlığını yapmıştır. Görevleri arasında stratejik pazarlama, ortaklık geliştirme ve küresel olarak içerikten para kazanma yer alıyordu. DCI, 2000'de 3 kişilik küçük bir ekipten 2011'de 300'e yükseldi ve dünya çapındaki müşterileri için web, yazılım ve uygulama geliştirme ile ilgileniyordu.

Hizmetimizi başlattığımızdan beri Magzter, müşterilerimize mümkün olan en yüksek gazete bayii teknolojisini ve hizmetini sunmak için kendini küresel kuruluşlarla ortak olmaya adadı. İster müşteri veritabanınıza dergi aboneliği sunma amacını güdün ya da isterse sadece daha fazla öğrenmeyi amaçlayın, Magzter kendisini ticaretinizin büyümesine yardım etmek için adadı. Daha fazla öğrenmek için lütfen aşağıdaki soru formunu doldur:

{{trialPackText}} İÇİN ÜCRETSİZ DENE

 Orijinal DMCA Bildirimini gönderen taraf, Karşı Bildiriminizin kopyasını aldıktan sonra on iş günü içinde size karşı bir dava açmazsa, DMCA, kaldırılan içeriği geri yüklememize izin verir.

Bu Politika, Şirketin kişisel olarak tanımlanabilir bilgileri(“Kişisel Bilgiler“) ve siz ve Hizmete eriştiğinizde Şirketin topladığı bilgisayarınız veya cihazınız hakkında diğer bilgileri nasıl ele aldığını kapsar.Aşağıda daha ayrıntılı olarak açıklandığı şekilde sizden Kişisel Bilgiler toplayabiliriz ve bu Kişisel Bilgileri, ürünlerimizi, hizmetlerimizi, içeriğimizi ve reklamlarımızı kişiselleştirmek, sağlamak ve iyileştirmek ve size izin vermek de dahil olmak üzere Hizmetlerimizle bağlantılı olarak dahili olarak kullanırız.kullanıcı hesabı ve profili oluşturmak, sizinle iletişime geçmek, belirli ürün ve hizmetlere yönelik taleplerinizi yerine getirmek ve Hizmetleri nasıl kullandığınızı analiz etmek.Belirli durumlarda, bazı Kişisel Bilgileri üçüncü taraflarla da paylaşabiliriz, ancak yalnızca 4. maddede açıklandığı şekilde.

Bu başlık, Magzter GOLD aboneliğinize dahildir

 İçeriğin kalitesini analiz etmek ve yayıncılara uygun geri bildirim sağlamak

 Sakıncalı içerikle ilgili şikayetleri ele almak için bir Şikayet Görevlisi görevlendirdik.

 Sakıncalı içerikle ilgili herhangi bir şikayetin, yukarıda belirtilen e-posta adresine e-posta yoluyla Şikayet Görevlisine gönderilmesini talep ediyoruz. Şikayette bulunurken aşağıdaki bilgileri de vermenizi rica ederiz.

ve size çeşitli dergi, kitap, haber ve dergi ve yayınla ilgili içeriği (toplu olarak 'Yayınlar' olarak bilinir) sipariş etme, abone olma ve teslimatını alma ve Yayınların bu dijital sürümlerinin size teslim edilmesini sağlayan Uygulama

C.Kişiselleştirilmiş önerilerde bulunmak için uygulamayı kullanımınızla ilgili bilgileri de topluyoruz.Üçüncü taraf hesap kimlik bilgilerinizi bize sağlarsanız, bu tür aktarımlara izin verirseniz, bu hesaplardaki bazı içerik ve / veya bilgilerin(“Üçüncü Taraf Hesap Bilgileri“) bizimle olan hesabınıza aktarılabileceğini ve bu Üçüncü Taraf Hesabını anlamış olursunuz.Hizmete iletilen bilgiler bu Politika kapsamındadır.

 F. Topladığımız Kişisel Bilgiler, isteklerinize yanıt vermemize, ürünlerimizi ve hizmetlerimizi iyileştirmemize, gördüğünüz reklamları ve içeriği özelleştirmemize ve sizinle yeni ürünler hakkında iletişim kurmamıza olanak tanır.

kurulduğu 2011'den bu yana 85 milyondan fazla kullanıcısı ve 40'tan fazla kategoride ve 60'tan fazla dilde binlerce dergi ve gazeteyle dünyanın en büyük ve en hızlı büyüyen self servis, platformlar arası dijital gazete bayisidir. Merkezi New York'ta bulunan Magzter'in Amsterdam, Londra, Mexico City, Chennai, Mumbai, Yeni Delhi, Bengaluru, Singapur'da yerel varlığı bulunmaktadır ve yakında diğer ülkelere de yayılacaktır. Haziran 2011'de küresel girişimciler Girish Ramdas ve Vijay Radhakrishnan tarafından kurulan Magzter, dünyanın dört bir yanındaki dergi ve gazete yayıncılarının kitaplarının dijital baskılarını oluşturup küresel tüketicilere ulaştırmasına olanak tanıyor.

 N. Kullanıcıların Kullanım Koşullarımıza uymasını sağlamak için kullanım bilgilerini de kullanacağız. Örneğin, bir kullanıcının kullanım bilgileri, bir kullanıcının bir dergiyi veya başka bir içeriği yalnızca izin verilen sayıda veya izin verilen sayıda cihaza indirdiğini doğrulamamıza yardımcı olur.

 dijital okuyuculara aylık abonelik ücreti karşılığında 8.000'den fazla dergi ve gazeteye sınırsız erişim sağlar. Magzter ayrıca, akıllı telefon ve küçük ekranlı mobil kullanıcıların dergi içeriğinin keyfini çıkarması gerektiği gibi, makale metniyle keyfini çıkarmasını sağlayan, uygulamaları için ezber bozan ezRead 2.0 özelliği ile dünyadaki en fazla sayıda hikayeye sahiptir. okunması kolay ve buna çarpıcı videolar ve yüksek çözünürlüklü fotoğraflar eşlik ediyor.

The Smart Manager - May - June 2016

The Smart Manager - May - June 2016

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