Verve - October 2017

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This year, we looked at the elusive quality of innate and one-of-a-kind chicness as we drew up our annual Best Dressed List. As India’s premier fashion and lifestyle magazine, we constantly seek out those who have mastered the power of dressing as a form of self-expression. These discerning style-makers throw together garments and accessories that mix and match high fashion with low; delve into their mothers’ and grandmothers’ closets to dust off vintage gems and don them with contemporary air; and their comfort in accessorising with even the most daring pieces is peerless — just look at our October cover star Sridevi Kapoor. These original women are comfortable in their own skin, and have no problem shucking trends and breaking the rules. As designers and the industry as a whole have begun to realise the importance of addressing the obvious reality that women come in all shapes, sizes, ages and colours, we at Verve also strive to empower our readers by providing a broader world view on what it means to be stylish, and above all, what it means to be an Indian woman today.

Into The Future

Audemars Piguet historian Michael Friedman chats with Verve about the brand’s evolving legacy, at this year’s Salon International de la Haute Horlogerie, Geneva

3 mins

Once Upon A Drape

Celebrated for its versatility and comfort, the sari spells grace and elegance like none other. Border & Fall’s latest project The Sari Series — part of which Verve is associate producer of — gives us many reasons and ways to don saris frequently, learns Huzan Tata

3 mins

The Sophisticate

Even though she says a solitaire is her favourite accessory and we believe that she can carry off a variety of looks with elan, the one thing that she always sports with unparalleled aplomb, although unconsciously, is an undeniable aura. Sridevi — one of Indian cinema’s biggest superstars and a legend in her own right — talks to Shraddha Jahagirdar-Saxena about the evolution of her style, making a statement and living her roles…

6 mins

Beyond The Sparkling Lights

So much more than a fashion capital, Paris holds secrets just waiting to be sought out

7 mins

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Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.