Outlook Business Magazine - January 2024

In this issue

GENAI & INDIAN IT SECTOR IN A SITUATIONSHIP

FACING GEN AI

Can Indian IT Companies Evolve to Turn a Global Monster into an Ally?

10+ mins

Of Human Choices in an AI World

2023 has emerged as one of the next big frontiers in human-artificial intelligence (AI) collaboration. However, as we explore the possibilities and consider the challenges, a few fundamental questions remain unanswered: can India’s tech services industry expect significant revenue growth from this technology soon? What are the risks associated with large-scale deployment of generative AI? Why is human control crucial for the future of AI?

4 mins

Collaboration or Cannibalisation? IT's AI Dilemma

In the ever-evolving landscape of technology, a new protagonist has emerged—generative artificial intelligence. Its promise is as vast as the Indian Ocean, but so are the apprehensions surrounding it.

2 mins

RAGHURAM RAJAN

It Is Too Early to Celebrate India's New Growth Path

6 mins

TWICE BORN AT THE BOURSES

While the first few months of 2023 saw nothing going right for the Adani Group, market watchers do not see much going wrong for the 35-yearold group as it enters the New Year

7 mins

Navigating the Cybersecurity Skill Gap: Balancing Human Expertise and Technological Resilience

The shortage of cybersecurity professionals is a critical issue, but it's not just about personnel numbers-it's about equipping experts to tackle evolving threats

4 mins

IN THE MARKET OLD IS GOLD

There was a lot of hype around the growth potential of new age brands like Zomato, Paytm and Nykaa at the time of launch of their initial public offerings two to three years ago, but the poor show of these IPOs at the bourses reflected the sentiments of increasingly cautious investors who prefer to bet on the strong fundamentals of legacy companies

8 mins

Building a COPing Strategy

India has offered to host the 33rd edition of the UN's Conference of the Parties in 2028. To drive global agenda on climate action as the COP host, it will have to prepare itself to go beyond climate justice advocacy and come up with viable solutions where the interests of developing nations can be balanced with those of the planet

10+ mins

Consumption Pattern Slightly Different This Election Year

Election years usually bring in volatility in the market. Vijay Chandok, managing director and CEO of ICICI Securities, talks about opportunities and challenges in 2024 for the stock market.

4 mins

Inside India's Podcast Revolution

The rising popularity of podcasting has made India the third largest listening market in the world. Considered still in its infancy, the Indian podcast industry is drawing attention from brands and has created its own set of influencers who are as popular as they get

8 mins

Spectacle around the Written Word

The rising number and scale of literature festivals in the country shows that while they may or may not make great business, their popularity is unmistakable

6 mins

WHEN A GLOBAL COLA GIANT GOT A LESSON IN HUMOUR

The campaign for non-alcoholic beverage Pepsi is a major highlight of ad film director Prahlad Kakar's extensive portfolio. However, while things took off to a great start, they did not quite end well. In his memoir, Kakar gets candid about his relation with the brand, from having an exciting collaboration that was instrumental in the brand's rise in India to eventually parting ways over difference of creative opinions

5 mins

CUSTOMERS WANT ELEVATED SAFETY, REFINED DRIVING EXPERIENCES

Aryaman Thakker, executive director of premium and luxury car dealer Group Landmark, talks about five trends in consumer demands and expectations from the automobile industry and how it is responding to them

1 min

OPENING HAPPINESS WITH A CHILL PILL

Juan Pablo Rodriguez, the chief executive officer of Hindustan Coca-Cola Beverages, aims to do his best each day and believes in enjoying the present to the fullest without worrying excessively about the future

2 mins

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Outlook Business Magazine Description:

Outlook Business Magazine is a monthly magazine published by The Outlook Group. It was first published in 1998 and is aimed at business leaders and professionals.

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