GoodHomes India Magazine - February 2022

In this issue

‘The question isn’t who is going to let me; it’s who is going to stop me’ are the famous words of writer and philosopher Ayn Rand. The timelessness of this expression captivates the mind even today and forms the very essence of women leading industry and economy in India and across the world. Our issue this month thus pays a befitting ode to women entrepreneurs in the fashion world who have taken risks and fought many a battle to reach where they are today – successfully running companies and setting benchmarks for other aspiring women, and men, to follow.

Through our conversations with them, we take you through their journey in the Indian fashion sector, right from the beginning to where they stand today. These entrepreneurs and leaders share their experiences, stories and anecdotes with us, giving us a glimpse into the business of fashion and the women leading it. And amid all that glitz, we also bring to light the latest trends in the Indian women’s wear market, and the innovations that the changing season will bring with it.

CIRCULAR TEXTILES: AN URGENT CALL FOR SHIFT

The fashion industry is one of the key consumers of natural resources such as water and energy. This widespread consumption due to fast fashion has devastating impacts on people and the planet. It is now more urgent than ever to shift from a linear - take, make, use, dispose - model to a circular model or circular economy where waste and pollution are designed out, products and materials are kept in use longer, and natural systems can regenerate. Mukul Agrawal, Chief Sustainability Officer, Birla Cellulose, shares his view on circular textiles and how brand Liva Reviva incorporates them in their products.

4 mins

IFF 2022: SHARP. PROGRESSIVE. ICONIC.

The Indian fashion industry's much-awaited annual event - India Fashion Forum (IFF) - is all set to be hosted from March 23-24 at The Leela Ambience, Gurugram. Chaired by Akhilesh Prasad, President & CEO, Fashion & Lifestyle Business, Reliance Retail, the 21st edition of IFF will underline 'Purpose, Innovation, Experience and Engagement' as the tenets of future-proof, profitable fashion retail.

5 mins

NO BARRIER TOO BIG

The world of fashion is meaningless without women. Be it the business of fashion or fashion itself, the sector would have been dreary and nondescript had it not been for the many female entrepreneurs, artists, models, decision-makers and professionals who comprise it. In this article, women in the business of fashion share their stories of diligence, perseverance and some uncalled for challenges that they took in their stride to reach where they stand today leading brands and breaking barriers!

10+ mins

WOMEN'S WEAR ON A MASSIVE SURGE

A recent report estimates the Indian women's wear market to be over 1.2 billion people. This massive opportunity for women's wear brands in India is further fuelled by the growing disposable income of women in the country, increased accessibility to fashionable Western wear that's influenced by international trends, as well as the growing urge among women across age brackets and sizes to dress well. Through this article, some existing and new-age brands in the segment help us understand the opportunity better.

10+ mins

BUDGET 2022-23 AN ENABLER FOR INDUSTRY

On February 1, Finance Minister Nirmala Sitharaman presented the Union Budget for financial year 2022-23, a Budget that claimed to focus on growth while promoting technologyenabled development. Here's how some prominent retailers and brands from across the fashion industry reacted to the announcements made during the presentation.

5 mins

'Inflation Is Going To Eat The Pie'

With the advance of the internet and globalisation, it has become easier for consumers to buy products online and receive them at their doorstep. This has led to a significant increase in demand for fashion products, which has increased the cost of production. To keep up with this increasing cost of production, many brands have been forced to raise prices in order to maintain profit margins.

5 mins

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GoodHomes India Magazine Description:

Good Homes is full of inspiring ideas and the latest trends to help you create the perfect home. It is packed with helpful advice, beautiful real homes, new products and decorating ideas to give your living space a lift. Every month it shows you how to shop for and create current schemes in your own home to maximum effect, whatever your budget is.