The Union Budget 2016-17 focuses on rural economy with 110 % hike for agriculture sector. Several key reform measures with potential to change the game have been announced. Can these reforms lead us to a rural revolution? R&M Highlights analyses the Budget with reference to its implications on rural economy

LLIN to Overcome Mosquito Menace.

Desi FMCG Eyeing Global Markets Patanjali expands wings.

‘Climate change, shrinking land next decade challenges for agriculture sector’
.

Malawi’s Farming Model Tackling Gender Inequality.

Rajasthan Agritech Meet fostering economic growth.

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media. 


Unsung Heroes: Creating Livelihoods in Rural India.

Post Budget 2017-18 - 10 Strategies Companies Must follow to tap Rural Markets.

Fertiliser Sector Witnessing Recovery.

Vision for Vision - Eye Mitra plans to train 10,000 opticians in Rural India by 2020.
 
10 Vegetable Seed Fueling Growth of Agriculture.

How Pre engineered Structures can Revolutionise Rural Housing.

Take over - tussle takes off.

Union Budget 2017-18 - A Game Changer for Rural Economy.

10 villages on the verge of submergence, people get only assurance.

Integrating agri inputs with direct selling and e-commerce.

13 Reasons why GST can be a messiah for rural economy.

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.

Cover Story - Doubling Farmers’ Income: Reality or Political Stunt.

‘Rajasthan Minister Yoonus Khan on Global Agritech Meet’.

Plantix App: Detecting plant’s disease and recommending treatment.

Restructuring Plant Protection law: A help in sustainable farming?.

Cooperative Banks in Rajasthan: Farmers take the heat of governance problems.

Cover Story - Spurious Pesticides: Menace for Agriculture Sector. 

Agri Machinery - JCB’s new material handling products to drive Rural growth.

Farm Mechanisation - Can custom hiring be a can changer?,  

Case Study - Govt techie quits job, Aloe Vera farming makes him crorepati.

Marketing - 14 steps approach to Rural Marketing.

Cover Story - Jain Brothers: Fueling ‘Small Ideas, Big Revolutions’.

Untold story - Nawazuddin Siddiqui - The Experimental Actor Experiments on Farms.

FDI Liberalization - How would it benefit Rural India.

Listicle - 7 technologies that can transform agriculture sector.

AYURVET - Sustainable and a healthier tomorrow.

Agri-business Reefer Transport: The Missing Links.

MGNREGA: Attracting Again!

Cover Story - ‘We have created India’s first Social Brand’.

Farm-tech - X-Factor of Plasticulture: Things You May Not Have Known.

Research - 11 strategies to push climate smart agriculture.

Marketing - 9 reasons why you should invest in rural India.

Healthcare - IVF: Boon or curse for older women from rural areas.

Cover Story - Origo Commodities: Building blocks from farm to fork .

Agriculture - Measures that will make big difference in Kharif season.

Focus state - Telangana: How ‘Mission Kakatiya’ is transforming rural lives.

E-commerce - How will e-commerce industry in rural India evolve by 2020.

Forecast of good monsoon: set to boost rural economy.

Cairn India, a leading oil and gas exploration and production company, has been transforming lives of people in Barmer, Rajasthan. In conversation with R&M, Cairn India’s MD and CEO Mayank Ashar talks about the company’s vision of production, sustainable development, its community outreach initiatives and above all the idea of giving back...

The consecutive deficient monsoon which resulted into crop failures in many parts of the country, global slowdown in the manufacturing sector, drop in crop price realisation, decrease in public sector investment, inefficient farm credit and crop insurance mechanism have collectively squashed the tractor industry in India. R&M Highlights scans the factors behind the slowdown of the tractor industry and the way forward.

Farm production has jumped multi-fold since independence. However, its benefits have hardly reached the India’s largest community – The Farmers. Since 1995, the distress has forced more than 300,000 farmers to commit suicide across the country. R&M highlights digs out what went wrong from policymaking to plans implementation and is farmers’ plight a result of collective misdeeds of our policymakers?

India is full of creativity and innovative talent at the grassroots level. Innovation is the key
to development. Innovators can convert knowledge into social good and economic wealth.
R&M highlights the engagement of some brilliant rural innovators with society to
improve the quality of life at local level.

The transformed rural scenario in India demands marketers to adopt different strategy keeping in mind the evolving audience and their changing demographics. This is the right time for them to make bold moves – and to widen the gap between them and their competition.

With the increasing foodgrains production, the warehousing has become a big challenge for the country. Now, scientific processes and technology innovations have shown a new direction in foodgrains storage and supply chain. It is reducing the post-harvest losses and providing better options to the farmers. R&M highlights the changing dynamics of the warehousing sector.

Provisional data of Socio-Economic and Caste Census (SECC) 2011 for Rural India was released recently and the exercise aims to defeat poverty with better planning.

Rural India led a record 35 percent surge over a year in mobile phone and computer-based transactions with the government and that clearly indicates huge  demand and future potential of m-governance in the hinterland. 

Rural Economy:  Monsoon Mania 

Monsoon plays crucial role in Indian agriculture which employs half of the rural population. Vagaries of Monsoon adversely affect the sector. The increase in non-farm jobs in rural India has now changed the dynamics of rural economy. R&M analyses the impact of Monsoon this year on agriculture with reference to rural economy.

Small Cities, Big Opportunity: Consumer Durables Boom in Rural India: The consumer durables market in rural India is expected to witness steady growth in the coming years, provided the three major bottlenecks – lack of infrastructure, low distribution and poor availability of finance – are taken care of. 

On the sloppy land of Odisha’s Rayagada district, households once depended on migration, shifting cultivation pattern, and welfare schemes. CHES, Bhubaneswar of ICAR’s IIHR, introduced technological interventions to plant mango; it has helped improve the lives of tribal farmers in the region.

In just 50 years a water-rich nation has turned out to be a water-stressed one. India’s per capita water availability has reached below the critical mark of 1,000 cubic metres. And with 80 percent of the villages overdrawing groundwater, the country is close to deplete its reserves. What has gone wrong?

Rural India presents an opportunity of potentially adding USD 1.8 trillion to the Indian economy. The sector, on many important parameters, is doing much better than urban and is rapidly turning into a preferred destination for many big brands. However, marketers should not attempt to mould the rural population to urbanize senselessly and without directions. Rural population has its own strengths, roots and deliverables that will enable these people to carve out a parallel place alongside their urban partners.

In this issue of Rural & Marketing, we analyse how brand ambassadors help marketers in achieving their sales  target in India's rural.

Cover Story - Expectations of Rural Marketers - Modi’s Five\'s Formula for Rural.

BK Modi - India has bigger advantage than China.

S Suryawanshi - IFS to provide nutrition security.

A Marketer\'s Hurdles in Rural India, Education beyond Literacy, Mechanised sowing and more...

This issue highlights the Trans-Asian Railway -Modern Silk Route to change Villages of Asia and Indo-Australia-Collaborating in Dairy Farming Plus Forest Man - The creator of a \"Reserve  Forest.

This issue highlights Skilling India - A Challenge and Opportunity for Rural Bharat and A Contention Called GM Crops.

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Rural & Marketing Magazine - March 2016

Rural & Marketing Magazine - March 2016

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