Rural & Marketing Magazine - February 2017

In this issue

Take over - tussle takes off.

Union Budget 2017-18 - A Game Changer for Rural Economy.

10 villages on the verge of submergence, people get only assurance.

Integrating agri inputs with direct selling and e-commerce.

13 Reasons why GST can be a messiah for rural economy.

RPCAU Will Be The Prime Mover Of Second Green Revolution In Eastern India

The fourth oldest agricultural university in India, Dr. Rajendra Prasad Central Agriculture University (RPCAU), formerly known as Rajendra Agricultural University (RAU) has played an important role in agricultural development in the eastern states. Located at Pusa in Samastipur, Bihar, the varsity has now upgraded to Central University in May 2015. It is seen as a big driver of second Green Revolution, expected to be taken place in the region. Dr. RC Srivastava, Vice Chancellor, RPCAU talks to Mohd Mustaquim on the various issues related to second Green Revolution and agricultural research in the region.

6 mins

Take Over Tussle Takes Off

The Ministry of Food Processing Industries (MoFPI) seeks complete control over organisations which do not come under its administrative control but has onus of developing business related to these agencies. Tussle with two other ministries has now reached to the highest level-PMO. An exclusive Report by Mohd Mustaquim.

5 mins

10 Villages On The Verge Of Submergence People Get Only Assurance

Mahananda river in eastern Bihar has put 10 villages on the risk of submergence. However, the local administration either seems ignorant with the issue or has only assurance for the aggrieved people. It has left 50,000 people on the mercy of God. Mohd Mustaquim reports.

5 mins

13 Reasons Why GST Can Be A Messiah For Rural Economy

GST is going to be a game changer not only for the industry sector but also will be a messiah for the rural economy in terms of increased demand for durables and better understanding of the taxation.

5 mins

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Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.