Rural & Marketing Magazine - March 2017

In this issue

Unsung Heroes: Creating Livelihoods in Rural India.

Post Budget 2017-18 - 10 Strategies Companies Must follow to tap Rural Markets.

Fertiliser Sector Witnessing Recovery.

Vision for Vision - Eye Mitra plans to train 10,000 opticians in Rural India by 2020.

10 Vegetable Seed Fueling Growth of Agriculture.

How Pre engineered Structures can Revolutionise Rural Housing.

Post Budget 2017-18 10 Strategies Companies Must Follow To Tap Rural Markets

Companies ranging from FMCG, Consumer durables to Auto, Budget 2017-18 has several reasons for them to smile as rural demand is expected to increase. Companies now gear up to capture the markets and preparations are on. BK Jha Reports.

5 mins

Unsung Heroes Creating Livelihoods In Rural India

The second largest employment provider in India, handloom and handicraft sector is the most neglected and undermined by policy makers. It is only social will of some individuals and organisations, the sector is witnessing a transformation from within. Mohd Mustaquim brings to fore unsung heroes of the sector.

10+ mins

Vision For Vision Eye Mitra Plans To Train 10,000 Opticians In Rural India By 2020

Eye Mitra Optician programme, run by 2.5 New Vision Generation (2.5 NVG), a division of Essilor India has trained and created 2,500 rural youth to be opticians in their villages in three years. 2.5 NVG plans to take the number to 10,000 by 2020. Milind Jadhav, head, 2.5 NVG - India, talks to Mohd Mustaquim about the programme and its impact.

5 mins

Devbhumi Making A Sweet Buzz With Organic Honey In Uttarakhand

Albert Einstein once quoted that “If the bee disappeared offthe surface of the globe, then man would have only four years of life left. No more bees, no more pollination, no more plants, no more animals, no more man.” Sandeep Rawat tells a success story of beekeeping from Uttarakhand.

6 mins

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Rural & Marketing Magazine Description:

‘Rural & Marketing’-The magazine aims to integrate urban with rural market, where it helps corporates in shaping their business strategies on how to target rural India and its untapped potential, it also intends to act as a guiding force to the policy makers on how to understand the real ‘Bharat’ and the dynamics of rural India. The critical insights, business case studies and analytical, informed stories from experts in the field featured in the magazine keeps the faculty and budding managers abreast with the multi-faceted aspects and finer dimensions of rural markets and rural marketing that otherwise go un-noticed in the mainstream media.