今号では、スーパーマーケットのお客の多くを占めるといわれる女性視点からの「店舗マーケティング」を特集。女性は今のＳＭをどう見ているのか、店の「見られ方」「使われ方」の情報を紹介します。そのほか、北海道・東北地盤のアークスと、中部から東海、北陸、関西へと積極的に店舗網を拡大しているバローホールディングスを取材、今後の成長戦略や共に当面の目標とする１兆円体制に対する考えなど語ってもらいました。

人口減少、高齢化が進む日本。「食べる量が減っていく」状況は、当然ながらスーパーマーケット経営にとっては大きな困難を意味する。さらに人手不足、建築費の高騰、商品調達の不透明感などの不安要因もつのる。企業を存続させるには、これらの困難に立ち向かわなければならない。年頭に当たり、企業の舵取りを担うトップマネジメントにその方法論を聞く。

東京オリンピック・パラリンピックが開催される2020年。人口減少や産業構造の変化など、この年を節目にさらに表面化が進むといわれている。それは「食」マーケットにも大きな変化をもたらすだろう。今月号は、2020年のスーパーマーケットを見据えてみたい。

イオングループのスーパーマーケットチェーンで、全国に2500店舗を展開し、3兆円の売上規模をほこる“マックスバリュ”を徹底解剖する。

The first issue of this month is "Max Valu Study". Max Valu is Aeon Group 's supermarket chain, developing 2,500 stores nationwide and its sales amount is 3 trillion yen.

精肉部門とベーカリー部門の２つの現状を特集した。
青果、鮮魚、精肉の生鮮三部門の中で唯一利益をあげているといわれるのが精肉部門。シニア世代の消費を追い風に各社とも精肉部門の伸び率が堅調だ。サミット、平和堂、マルエツなどの有力チェーンの精肉マーチャンダイジングを例に、スーパーマーケット各社の動きを特集した。
集客には不可欠であるが、利益が出せないといわれるのがベーカリー部門。ヨークベニマルと阪急オアシスの2社が、商品政策、人件費対策において、黒字化の目途を付けているといわれる。両社の取り組みをレポートした。
ファミリーマートとユニーの統合により、セブン、ローソンによる3社の寡占化が一層鮮明になった。
惣菜の強化を進めるセブンイレブン、SMとの複合店舗を実験するファミリーマート。スーパーマーケットとの競合がますます鮮明になる。上位チェーンの動向をレポートした。


Two of the current state of the meat department and bakery department was featured.
Meat department fruits and vegetables, fresh fish, the is said to have raised the only profit in the meat of fresh three department. Each company in the tailwind of the consumption of the senior generation growth rate of the meat sector is the firm. Summit, Heiwado, as an example the meat merchandising of the leading chains such as Maruetsu, was featured supermarket companies of movement.
Although to attract customers is essential, bakery department that is said to profit is not put out. Two companies of York-Benimaru and Hankyu Oasis, commodity policy, in labor cost measures, is said that with the prospect of profitability. Were reports the two companies' efforts.
The integration of Family Mart and Uny, Seven, three companies of the oligopoly by Lawson became more vivid.
Seven-Eleven to promote the strengthening of prepared foods, Family Mart to experiment with complex store of the SM. Supermarket and the conflict becomes more and more clear. And report the trend of the upper chain.

ライフコーポレーション、平和堂、万代、阪急オアシスなど好調企業が関西に集中出店を行っている。優良企業の最新店が競う関西地区で、競争の実態をレポートした。
売場面積の拡大、食品の売上げ構成比を高めながら、急速出店を進めるコスモス薬品、ゲンキ―などの有力ドラッグストアチェーンの競争力を財務諸表、ストアコンパリゾンの手法を用いて解説した。
大型ショッピングセンターから、スーパーマーケットまでイートインコーナーの設置が必須になってきた。軽食を取る単なる休憩所から、ディナー水準の食事提供まで取り入れるケースもみられる。イオン、ダイエー、ヨークベニマルなど有力企業のイートイン対応をレポートした。


Life Corporation , Heiwado , Bandai , strong companies such as Hankyu Oasis is doing intensive opened in Kansai . In the Kansai region , which latest shop of blue-chip companies compete , to report the reality of competition .
Expansion of the sales floor area , while increasing food sales composition ratio of , cosmos pharmaceuticals to proceed with rapid store openings , Genki - financial statements the competitiveness of the leading drugstore chains , such as , we discussed using the technique of the store comparison .
From a large shopping center , installation of eat-in corner until the supermarket has become mandatory . From mere rest area to take a snack , also seen cases to incorporate up to meal offer of dinner level . Ion , Daiei , and report the eat- correspondence of leading companies such as York-Benimaru .

「スーパーマーケット業界」を大特集を掲載した。
「青果」「鮮魚」「惣菜」などの部門・売場別の特性と商品知識、流通の仕組み。そして、スーパーマーケット企業の顔ぶれと勢力図をまとめた。「素材提供」から「食事提供」へと役割が変わりつつあるスーパーマーケットの最新の姿が分かる。
また、進化が著しい「冷凍食品」について、イオン、セブン＆アイ、専門店などを事例に解説した。単なる「おかず」「おつまみ」ではなく、「ディナー」にまで進化した冷凍食品の詳細が一目で分かる内容となっている。


The " supermarket industry," posted a large feature .
" Fruit and vegetables ", " fresh fish ", " delicatessen " divisions and department -specific characteristics and product knowledge , such as the mechanism of distribution . And , a summary of the lineup and the landscape of the supermarket company . Find the latest appearance of the supermarket that is changing the role and to the " Meal is provided " from the " material provided " .
In addition, the evolution is significant " frozen food " , was commentary ion , Seven & I , the specialty shops in case . Rather than just a " side dish ", " snack " , details of the frozen food that have evolved to the " dinner " has become the contents at a glance .

「食材提供」から「食事提供」へ。サミットが最新のＭＤを投入した「サミットストア羽衣いちょう通り店」。「家庭内食事」から「外食並みの食事提供」へ。阪食がさらにＭＤを進化させた「阪急オアシス吹田片山店」。東西の注目企業の新店の詳細レポートを掲載した。その他、「子育て世代」の女性が働きやすい制度作り、フォロー体制で成果を出しているユニー、ライフコーポレーションなどの取り組みを詳解した。



From " food offer " to " Meal is provided " . Summit has introduced the latest MD " Summit store robe Ginkgo Avenue store" . From " home meal " to " meal offer of eating like restaurant ." Hanshoku was to further the evolution of MD " Hankyu Oasis Suita Katayama store" . It posted a new store in the detailed report of the east and west of the companies to watch . Other , women are comfortable working system making of " child-rearing generation" , was discussion Uny , initiatives such as the Life Corporation , which has issued the results in the follow-up system .

セブン＆アイが最新ショッピングセンター（ＳＣ）「セブンパーク　アリオ柏」がオープンした。広大な公園敷地を擁し、体験型テナント、有名店をテナントに加えたフードコートなど時間消費型の商業施設。核店舗である「イトーヨーカドー」も食品ＭＤも高付加価値商品を投入し、差別化を図っている。以上の詳細をビジュアル解説した。
その他、人材活用の課題である「ダイバーシティ」について、女性の店長、副店長登用などで、成功例を生み出しているＳＭチェーンの「山陽マルナカ」をレポートした。
また、成城石井、カルディなど輸入食品を主力に成長している企業を参考に、輸入食品の調達と販売対策について特集した。


Seven & I is the latest shopping center (SC) " Seven Park Ario Kashiwa " was opened . We boast a vast park on-site , hands-on tenant ,  the food court , which was added to the well-known store in the tenant　consumption type of commercial facilities such as the time . Is a nuclear shop " Ito-Yokado " also food MD also supplied high-value-added products , we are working to differentiate . Or more of the details and visual commentary .
Other , is an issue of human resources for the " diversity " , women's store manager , etc. deputy manager appointment , was reporting the " Sanyo Marunaka " of the SM chain has created a successful example .
Also , in reference to the companies that have growth  , the imported food such as　Seijo Ishii Kaldi mainstay , it was featured for sale measures and procurement of imported food .

イタリアに拠点を置く「イ―タリー」。食材の提供だけでなく、調理して食事としても提供する。
従来型のスーパーマーケットでもなく、レストランでもない。目下、日本のスーパーマーケットで進むつつある「内食」と「外食」の融合を最先端で具現化している「イ―タリー」を現地イタリアでレポートした。
その他、スーパーマーケットの「ひな祭り」対応の売場づくり、顧客サービスの100店舗調査を行った。「ひな祭りコーナー」の完成度、「売場案内」「あいさつ」「レジサービス」など各項目における優良店舗とそのポイントを一挙解説した。


Based in Italy , " Eataly " . As well as the provision of food , also provided as a meal to cook .
Nor a conventional supermarket , not even in the restaurant . Currently , some while advancing in the Japanese supermarket as " eating at " are embodied in cutting-edge fusion of " eating out " - was reported in "Eataly " a local Italian .
Other , " Doll Festival " correspondence of sales floors of the supermarket , were 100 stores survey of customer service . Degree of completion of the " Doll Festival Corner" down , we discussed once the store is excellent and its point in each of the items , such as " sales floor guidance ", " greeting ", " cash register service " .

スーパーマーケットは「食材を買う場所」から「食事を買う場所」「食事をする場所」へと変貌しつつある。イオンが「イオン　フードスタイル」として「内食」と「外食」の融合を図った店づくりを進めている。最新店の売場を事例に、青果、鮮魚などの各部門がどのように変化しているか、提案をしているか、をレポートした。
また、現代のスーパーマーケットの競争は、品揃えと食生活提案の競い合いでもある。その中身を決めるキーマンはバイヤーである。いま、バイヤーは何を考え、何を提案しようとしているのか。平和堂、ハローデイ、サニーマートなどチェーン各社の優秀バイヤーをレポートした。


Supermarkets are becoming transformed into a " place to buy a meal " from the " place to buy food ," " place to eat ." Aeon has made ??the store a development that aimed at the fusion of the "Aeon Food Style " as the " inner food ", " eating out " . In case the latest store sales floor , fruit and vegetables , or each department , such as fresh fish is how to change , or have a suggestion , was to report .
In addition , the competition of the modern supermarket is also competing in the assortment and diet suggestions . Key person to determine its contents is a buyer . Now , the buyer thought what , what you are trying to propose .  , and report an excellent buyer of chain companies such as Heiwado , Halloday,Sunnymart .

4月は新入社員を迎える時期、異動により新任者、昇格者も増える時期。スーパーマーケットの基本から最新までを学び直すための特集「スーパーマーケットの素晴らしき世界」を組みました。売場レイアウトの意味、各部門の仕事の内容の解説、また商品、接客、マーケティングに関する基本用語を「クロスワード」形式で、楽しく学べるようになっています。
また、節分の季節商品である「恵方巻き」。チェーン各社の「恵方巻き」を試食、分析しました。

April time to welcome new employees , newly appointed by the changes , also increase time promotion person . It was set featured " Wonderful World of supermarket " for from the basic supermarket relearn up to date. Knowledge of the sales floor layout , description of the contents of the work of each department . , Also goods , hospitality , the basic terms related to marketing in the " Crossword " format , fun , looks like learn .
In addition , a seasonal product of Setsubun " lucky direction winding " . Tasting the " lucky direction winding " of chain companies , it was analyzed .

スーパーマーケット業界において、既存店売上高が伸び続けている。生鮮食品の相場高、加工食品の値上げ、による客単価のアップは要因ではある。ただし、伸長企業の中でも客数増も実現している企業がある。客数増には、新規客の獲得だけでなく、来店回数のアップが必要だ。特にスーパーマーケットでは、来店回数のアップは、リピーター作りの成果でもある。来店回数をアップさせる方策として、「お客さまとの会話」が挙げられる。基本的なあいさつと接客用語に加え、次の来店にもつながる「声かけ」のポイントを売場別、時間帯別に詳解した。
その他、ゴールデンウィークに向けて売れるごちそうメニューを部門別に提案した。


In the supermarket industry , it has continued growth in existing store sales . Fresh food market rate soaring , price increases of processed food , per customer by the up is a factor . However , there are companies that have realized an increase of the number of customers among the extended enterprise . The increase in the number of customers , as well as the acquisition of new customers , it is necessary to visit the number of up . In particular, in the supermarket , up coming to the store the number of times , is also the outcome of making repeater . As a way to up the number of times coming to the store , and a " conversation with customers ." In addition to basic greetings and service terms , and discussion points also lead to the next visit " over voice" department another , in each time zone .Others proposed a feast menu that sell towards the Golden Week by department .

スーパーマーケット最大手のライフコーポレーションが手掛けるアップスケール業態「セントラルスクエア」首都圏１号店となる押上駅前店を徹底解説した。惣菜売場、ＰＢ、メニュー提案など現代のＳＭが必要とする要素をすべて展開した必見店舗のすべてが研究できる内容です。
また、ヤオコー、阪食、ヨークベニマル、イオンなど有力チェーンの最新店舗をレポートした。
その他、春向けの売れる惣菜・ベーカリーメニューを”おいしい””健康”の視点から商品提案した。有力チェーンの最新商品一覧も掲載した。


Oshiage station(keisei line) store that becomes the up scale store format " Central Square " Tokyo metropolitan area first store that Life Corporation of supermarket 's largest maker I was thorough commentary . Prepared foods department , PB, it is what all can be studied of must-see stores that have deployed all the elements required by the SM modern such as menu suggestions .
Also , it was report Yaoko Co., Ltd. , Hanshoku , York-Benimaru , the latest shop of the leading chain such as ion .
Other , a delicatessen , bakery menu sell the for Spring " delicious ." "health"I was product proposals from the point of view of these." Latest listing of the leading chain it was also published .

「食品商業」創刊600号記念の号。1930年、米国でマイケル・カレンがスーパーマーケットの原型である「キングカレン」をオープンしてから85年が経過した。32年後の1962年にサム・ウォルトンがウォルマート1号店をオープンさせた。その翌年、日本では「流通革命」が発刊され、流通産業の未来を予見した。さらに半世紀が経過した現在、日本のスーパーマーケットはどこに向かうのか。そして、スーパーマーケット生誕100年となる2030年には、どうなるのか。イオン、ヨークベニマル、アークス、ヤオコーなど日本を代表するチェーンのトップにインタビューを行った。
その他、神奈川を中心に急成長を誇る「ロピア」がついに「ららぽーと」にオープンした。話題の最新店の販売力、集客力を詳細レポートを行った。



"Food business " issue of the inaugural 600 commemoration . 1930 , Michael karen 85 years to open a " King Karen " is the prototype of the supermarket has passed in the United States . Sam Walton was allowed to open a Wal-Mart first store in 32 in 1962 after years . The following year , in Japan is published the " distribution revolution " , he foresaw the future of the distribution industry . In addition currently half a century has elapsed , Japan's supermarket where on whether the heading . Then, in 2030 to be a supermarket birth 100 years , What happens . Ion , York-Benimaru , ARCS , the interview at the top of the chain representing Japan such as Yaoko Co., Ltd. I went .
Other , proud of the rapid growth around the Kanagawa " Ropia " was opened to finally " LaLaport " . Sales force of the latest shop of topic , we went a detailed report the ability to attract customers .

良くも悪くも米国にはチェーンストアの最新のフォーマット、競争の姿がある。いま、米国で学ぶべきポイントをホールフーズ、トレーダージョー、ウェグマンなど個性的かつ成長中の企業の店舗を例に解説する。
その他、「いま、主婦はスーパーマーケットに何を望むのか」。主婦1600人以上の聴き取り調査で、スーパーマーケット「ここがＧｏｏｄ」「ここがダメ」を明らかにした。あなたの店の不足、不満を変えるきっかけにしたい特集。


For better or worse the latest format of the chain store in the United States , there is a form of competition . Now , point to Whole Foods Market to learn in the United States , Trader Joe's , and commentaries on cases of the tempo of the company's unique and growing such as Wegman's .
Other , "Now , what housewives want anything to the supermarket ." In housewife 1600 or more people Interview up investigation , supermarket "This is Good ," " here is useless ," he revealed . Lack of your store , feature you want an opportunity to change the complaints .

店舗の売上げの増減の1割は店長次第といわれます。優良チェーンとして知られるサミット、イズミ、阪食、原信などのエース店長に密着取材、行動と思考様式を徹底解剖しました。現在、各社が進めている店舗改装について、ダイエー三宮店、イズミ高松店など旗艦店舗を事例にレポートしました。その他、1月より施行が予定されている「マイナンバー制度」の概要および本部または店舗で注意すべきポイントを解説しました。

10% of store sales increase or decrease it will say as soon as the store manager . Summit , which is known as an excellent chain , Izumi , Hanshoku , adhesion interview ace manager such as Harashin , we were thoroughly dissected the behavior and thinking style . Currently , the store renewal that companies are working , Daiei Sannomiya , we report in case the flagship stores such as Izumi Takamatsu yumetown . Other , it explains the point that should be noted in the Summary and headquarters or a store of " My Number System" effective from January are scheduled .

世界最強のＭＷＣ「コストコ」が北陸に同時2店舗を開設させた。久しぶりに金沢出店を行った平和堂の勢力圏づくり、さらに地場のアルビスの競合店対策を徹底レポートした。優良チェーンとして名高いヤオコーが新しい商勢圏として進行する千葉海浜地区。半径2キロ圏内に3店舗を集中出店。さらに同社の必勝パターンと言われる「川越的場」ＭＤを投入することで、ずば抜けた集客力を発揮しようとする。同社の成否を調査と取材で解説した。

The world's most powerful MWC " Costco " was allowed to open a simultaneous two stores in Hokuriku . Sphere of influence development of Heiwado we make Kanazawa opened for the first time in a long time , even more thorough report conflicts store measures of Alvis local . Chiba seaside district renowned as an excellent chain Yaoko Co., Ltd. to proceed as a new quotient urging area . Radius 2 km to concentrate opened three stores to close . Further referred to the company's winning pattern By turning on the " Kawagoe Matoba " MD, trying to exert a superb ability to attract customers . It was described in investigation and interview the success or failure of the company .

今年入社の新入社員、来年就職予定の学生、またはスーパーマーケットの取引先であるメーカー、問屋の社員に向けて「スーパ

ーマーケットが分かる」特集を掲載。青果、鮮魚、グロサリーについて、部門別の商品知識から集荷、調達までをバーチカルに

解説。売場づくりの奥が分かります。
その他、米国では潮流となっている「オーガニック食品」について、日本の小売業はどのように取り組んでいるのか。「トップ

バリュ」を軸に取り組む先進チェーン「イオン」、ナチュラルをテーマに店舗づくりを進めるローカルチェーンの「カネスエ」

の取り組みをレポートした。

New employees joined this year , next year's employment plan student or manufacturer supermarket is a business 

partner , towards the employees of the wholesaler " find a supermarket " to me for a feature . Fruits and 

vegetables , fresh fish , the grocery , the commentary collection from the sector of product knowledge , up to 

procurement to vertical . The back of the department building will understand.
Other , for the " organic food " in the United States has become a trend , whether the retail industry in Japan is 

working how . Advanced chain "ion " to tackle " TOPVALU " the axis , we report the efforts of " Kanesue " of the 

local chain to promote the shop building a natural theme .

広島に拠点を構えるイズミが、旗艦店として開設した「ゆめタウン廿日市」、ヨークベニマルの強化地域である仙台の最新店「仙台の六丁の目店」を徹底解剖する。その他、生鮮食品のアウトパック化への取り組みとして、アークスグループの「道北アークス」、イオングループの「マックスバリュ西日本」のプロセスセンターの最新事例をレポートした。人員不足、生産性改善の解決の道筋を解説した。


Izumi to set up offices in Hiroshima , " Yumetown Hatsukaichi " which was opened as a flagship store , to be thorough dissection latest store in Sendai is strengthening regional York-Benimaru the " Sendai six Ding eyes store" . Other , as efforts to out pack of fresh food , " Dohoku ARCS " of ARCS group , was report the latest case of the process center of " Maxvalu West " of ion group . Understaffed , we describe the path of resolution of productivity improvement .

今、食の専門店が強い。精肉の｢さいとう初音｣、青果の｢旬｣、惣菜の｢若菜｣｢むすんでひらいて｣など。これらのすべてを包含するスーパーマーケットは各部門において、専門店の強さを研修する必要がある。専門店の強さの源である商品づくり、人づくりのすべてを解説する。
また、今夏の盆商戦を勝ち抜くための”ちょっと贅沢な”商品化の手順と完成形を部門別にビジュアル解説する
その他、食品を集客の要にしつつあるイトーヨーカドー、イズミヤなどの総合スーパーの最新動向を最新店を事例にレポートした。

Now , specializes in food is strong . " Saito Hatsune " of meat , " Shun " of fruits and vegetables , such as " Wakana " and " gang in the open " of prepared foods . Encompasses all of these supermarkets each sector , it is necessary to training the strength of specialty stores . Manufacturing goods is a source of strength of the specialty store , we will explain all of human resource development .
Further, the visual describes the " little luxury " procedures and complete form of commercialization in order to win the summer of Bon holiday season by department
Other , Ito-Yokado is becoming a food cornerstone of attracting customers , we were reporting the latest trends in general supermarkets such as Izumiya the latest store in case .

いま、最も動向が注目され、視察、研究の対象にされるスーパーマーケット「ヤオコー」。商品開発、売場づくり、人材活用あらゆる面で学ぶところ、学びきれないところがある。その日本トップクラスのスーパーマーケット企業が、ショッピングセンター開発で最先端を行く「ららぽーと」に初出店した。最先端の取り組みの見方、学び方を徹底解説した。また、新しい局面を迎えた小売業開発商品である「ＰＢ」。価格競争だけでなく、品質、用途の訴求においても強みを発揮しつつある。ＰＢの現状と今後を解説した。

Now , most trends are attention , visits , supermarket , which is the subject of research " Yaoko Co., Ltd. " . Merchandize , Layout , where you learn in human resources all aspects , there is something that can not be learned . Its supermarket companies of Japan top class , was first opened to the the forefront in the shopping center development " LaLaport " . View of shopping center , we were thoroughly explains how to learn . In addition , a retail development products that faced the new phase "PB" . Not only price competition , quality , while also demonstrated the strengths in the appeal of the applications there . We describe the future and the current state of the PB.

4月より、健康食品に関する表示の新制度が施行された。これにより市場の活性化が期待される。その他、パートタイマー労働法について、果たして店長はどこまで理解しているだろうか。店に集まる商品、人についてまわる法律を理解することが店長には必要だ。チェックしておくべき事項を整理してみよう。その他、新入社員を迎え、育てるための部門別の基本知識を再確認しよう。

Than in April , came into force a new system of display on the health food . This activation of the market is expected . Others , for part-time labor law , or would have really understand until where the store manager . It is necessary to store manager be understood products gather to shop , a law in person . Let's organize the matters that should be checked . Other , and celebrated the new employees , and attempts to re- confirm the departmental basic knowledge to grow .

イオン対セブン＆アイ。つくばにおけるヨークベニマル新店とカスミの店舗間競争は2大流通企業のスーパーマーケット戦といえます。サービス対応、売場、商品の徹底比較により、両者の強みと学ぶべきポイントを明らかにした。
その他、2015年度版のチェーン各社の恵方巻きの商品比較がまとまった。恵方巻きを通じて、各社の企画力、商品力をレポートした。

Aeon vs Seven & i . Competition between the York-Benimaru new stores and Kasumi store in Tsukuba I can say supermarket game of the large chainstore companies . Service support , sales floor , by thorough comparison of products , I revealed a point to learn with both strengths .
Others , Product Comparison of lucky direction riceroll（ehou maki） chain companies of 2015 version was organized . Through Ehoumaki , each company of planning ability , I was reporting the product competitiveness .

3月号よりカラ―ページを増やしました。第一特集は鮮魚部門の黒字化作戦。企業の強みを出す部門であるが、本部の商品開発力、現場の技術力が問われる。平和堂、阪食など有力チェーンの事例と解説記事で解決策を提案する。その他、米国最強のグルメスーパー「Wegman」の最新カラ―レポートは必見。


 March issue - I increase the page . Profitability strategy of first special feature fresh fish department . While it is department to issue the strengths of companies , product development capabilities of headquarters , technical capabilities of the site is asked . Heiwado , I propose a solution in the case and commentary article in the leading chain such as Hanshoku . Others , US strongest of gourmet supermarket latest " Wegman " report must see .

マルエツ、ライフコーポレーション、ヤオコー。これらは好調決算を迎えた企業である。そして首都圏に拠点を置く企業である。好調企業の品揃え、価格、サービスはどうなっているのか。トップインタビューで明らかにする。
円安による仕入れ高騰における集荷から商品構成の対策を部門別に提案する。

Maruetsu , Life Corporation , Yaoko . These are companies , which celebrated its strong balance sheet . And is a company based in the Tokyo metropolitan area . Assortment of strong companies , price , whether the service has happened to . Reveal the top interview .
We propose a measure of goods organized by department from the collection in the purchase soaring by the weaker yen .

2015年のスーパーマーケットの重要課題を提案。小商圏の店づくり、円安・物価高での商品調達、異業態との競合対策などなど。スーパーマーケットが生き残るための経営戦略を皆で共有しよう。
The proposed the important issue of 2015 of the supermarket. Creating stores of small commercial area, product procurement in the weaker yen, rising prices, etc. competing measures of the different business categories. Share with everyone the management strategy for the supermarket to survive.

磁石売場って知ってますか。お客様が売場に自然と立ち寄るように設計された売場を指します。主通路壁面の第一磁石を筆頭に、突き当たりの第二磁石、ゴンドラ内の第四磁石まで売場はすべて４つの磁石に分類されます。セルフサービスの基本である磁石を徹底的に学ぼう。
その他、全国トップクラスの接客を誇るヤマナカ、ヤマザワ、田子重、イオン九州の取材レポートも見どころ。

Do you not know that magnet department. Customers I refers to the sales floor that is designed to stop by the nature to the sales floor. Led by the first magnet of the main passage wall, are classified all the sales floor of the four magnet abutment of the second magnet, until the fourth magnet in the gondola. Learn the magnet is a basic self-service thoroughly.
Others, Yamanaka boasts the hospitality of the national top-class, Yamazawa, Tagoju, even coverage report of aeon Kyushu attractions.

今月号は、人材特集「SAMURAIバイヤーへの道」、実務特集「逆風の年末商戦攻略ガイド」、企業分析は、スーパースーパーマーケット業界トップレベルの経営効率で知られる「ベルク」を特集しました。
"The Road to SAMURAI buyer" human resources feature, "holiday season Strategy Guide of headwinds" practical feature, companies analysis, this issue has featured known for management efficiency of super supermarket industry top-level "Belc".

今月号は、店長に必要なスキルを再確認する特集「試してみよう店長テスト」、内定者向けの「本当にやさしい業界基礎知識」、マーチャンダイジング特集は「生鮮『惣菜化』の急所」に加えて主要企業のＰＢ戦略を特集しました。
This month issue, "manager test Try Out" feature to re-confirm the skills necessary to store manager, "friendly really industry basic knowledge" of the nominee for, merchandising feature in addition to the "Key points fresh of" side dish of "" I've featured the PB strategy of leading companies.

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食品商業（Marketing & Management in Food Retailing） Magazine - March 2017

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