イタリアンレストランがカジュアルに進化を始めている。ワンコイン、バールなど各業態に応じた注目店舗を徹底取材。差別化のポイントと繁盛の秘密を探る。その他、特別インタビューは20年で50店舗の「トラジ」金社長に迫る。

Italian restaurants are starting to evolve to casual. Coin, bar such as thorough coverage attention tempo corresponding to each business category. I explore the prosperity of secret and point of differentiation. Others, special interviews close to "Toraji" gold president of 50 stores in 20 years.

飲食店を経営する方々にとって、最も大きな意思決定とも言えるのが、立地と物件の選定だろう。立地は集客に大きく影響し、物件は開業する業態や構造を制約する。また、物件の質が重要で、契約後に吸排気や漏水などのトラブルが発覚して予定外の出費がかさむこともあると聞く。立地と物件次第で、商売は大きく影響を受ける。今月は、飲食店の居抜き物件を専門に扱う会社に、物件探しや良い物件に出合うためのポイントなどのお話を伺った。

ネット社会になり、飲食店探しはテレビや友人からの口コミで情報を得たら、「検索」して「比較」するのが当たり前になった。そこで活用されるのが「食べログ」「ぐるなび」「ホットペッパーグルメ」「レッティ」などのグルメサイトだ。グルメサイトで検索されたときに自店が上位でヒットするか、そこでどのように紹介されているかが、集客に大きく影響する。今月号は、グルメサイトの効果的な活用法に迫る。

今月号の第一特集のテーマは、「モバイル決済サービス」。ここでいう「モバイル決済」とは、スマートデバイスを決済端末として利用するものと、お客がカードの代わりにスマホで決済するサービスの両方を含みます。従来のクレジットカード決済よりも、初期導入費用や手数料が安く、入金までの期間も短いといったメリットがあるといわれ、普及が広がっています。「モバイル決済」のメリットを徹底解説します。

日本に初めてフランチャイズ方式のビジネスが誕生したのは1960年代初頭。ダスキン、不二家 が始まりだったといわれます。それ以降、外食FCが次々に誕生し、1990年に入ってからは、日本の小売りや外食の多くがFC加盟店 になるといわれた時期もありました。 
しかし、現状の日本のFCの市場規模は、本家アメリカの足下にも及びません。FC時代は 終わってしまったのでしょうか? 外食FCの歴史と現状を振り返りながら、今後の外食FCビジネスの未来を考えます。


The  first issue of this month is "The new age of Franchise(FC) Business".  Since started from 1960's, Japanese FC business had grown bigger and bigger so that it was said every retail and food service business would be FC. But now,
it seems to the market of FC business stop   to grow. We search the current trend and think about the future of Japanese FC business.

今月号の第1特集は「あなたの店にピッタリな求人支援サイトはここだ！」。７つの大手サイトを詳しくご紹介するほか、求人支援サイトの一覧表もご覧いただけます。その他の特集は、「値引きに頼らないリピーターのつくり方」「マイナンバー準備は大丈夫か？」「飲食業界“再編”の時代」など。表紙インタビューは、株式会社ブルームダイニングサービス代表取締役の加藤弘康氏。


This month's top issue is “The Jobs Support Sites” for your company. We introduce 7 major sites that provides Human resource for Restaurant industry. We also serve the list of jobs support sites.You will find the site that fulfills your human resource needs. Other articles are “Making customers repeat your restaurant without discount coupons”, “Are your company ready for My Number ｒegistration” and more.


今年で創業20周年となる焼き肉チェーン「トラジ」。60店舗、年商100億円の規模に達した。店舗ロゴもリニューアルし、新たな顧客獲得を目指す同社の戦略を、金信彦社長へのインタビューで明らかにした。
その他、ラーメンチェーン「一風堂」の創始者である河原成美氏が、創業時から自社の研修テーマとしていた「共感」。その思想は「7つの習慣」ともつながり、経営の軸となっていった。今、外食経営に必要とされる「共感」の形とは。その進め方を解説する。
また、2016年の外食企業各社の決算数値が出揃った。上場96社の売上高、営業利益など経営効率のすべてを掲載した。


Roast chain " Toraji " that becomes a founding 20 anniversary this year . 60 stores , has reached the scale of the annual sales of 10 billion yen . Store logo also renewed , the company's strategy to become a new customer acquisition , revealed in an interview to the Nobuhiko Kimu president .
Other , Mr. Shigemi Kawahara is a founder of ramen chain " Ippudo " is , was from its inception and its training theme " sympathy " . The idea became the axis of the also lead , management and " Seven Habits " . Now , there is a need for food service management in the form of " empathy " is . To explain the how to proceed .
In addition , the balance sheet value of the food service companies of 2016 receive enough . Listed 96 companies of sales , it posted all of the management efficiency , such as operating income .

いまや、ファミリーレストラン化した「回転すし」。大衆性を武器に成長してきた「回転すし」の分野にも高い専門性とサービスが求められている。「かっぱ寿司」など有力企業を事例に、メニュー、サービス、店づくりなどの最先端をレポートした。
その他、長崎ちゃんぽんを主力に、4期連続増収増益を果たしている「リンガーハット」の秋本英樹社長に、成長の秘密を、店づくり、商品開発等の視点からインタビューした。


Now , was a family restaurant of "rotating sushi " . Field in the high degree of expertise is also of "rotating sushi " has grown the masses of weapons and services has been demanded . A Case Study of leading companies , such as " Kappa sushi " , menu , service , store concept , such as store development to report .
Other , to main Nagasaki Chanpon , to Hideki Akimoto president of " Ringer Hut " to play a fourth consecutive term sales and profit growth , the secret of growth , store development , was interviewed from the point of view of such product development .

企業の大小を問わず、「経営理念」は必要だ。それは、社内においては「経営と組織の軸」をつくり、社外に向けては「信頼」 をつくる。「プレジャーカンパニー」「バイタリティ」など中規模外食企業を事例に、「経営理念」の果たす役割と、「伝える ため」の幹部教育などをレポートした。 今月のトップインタビューは、イタリアンレストラン、ステーキハウス、卵料理専門店など9ブランドの約130店舗の外食店を手 掛け、さらに海外に出店を進める「ＷＤＩ」。同社社長の清水謙氏に出店戦略と企業理念をインタビューした。 また、日本マクドナルド、ＫＦＣからペッパーフードまで株式公開企業96社の2016年決算データを詳解した。
Regardless of the size of the company , " management philosophy " is a need . It is , to create a " management and organization of axis " in -house , is towards the outside to create a "trust" . To " Pleasure Company ", " vitality " Case of medium-sized food service companies , such as , the report and the role of " management philosophy " , and executive education in " to tell " . This month's top interview , an Italian restaurant , worked steak house , a food service distributor of about 130 stores in the egg food specialty store , such as 9 brand , further promote the opening overseas " WDI " . We interviewed the store opening strategy and corporate philosophy to Ken Shimizu of the company president. In addition , McDonald's , and discussion of the 2016 balance sheet data of public companies 96 companies from KFC to pepper food Service.

アルバイトの定着率向上は、採用コストの抑制だけでなく、店舗運営レベルの安定化につながる。従業員満足度の高さで定評の高いエーピー・カンパニーを例に「従業員満足度」の高め方を解説した。
また、今回の注目企業インタビュ―では、日本料理、イタリアン、中華料理などの多様な業態を展開するクリエイト・レストランツ・ホールディングスの岡本晴彦社長に成長戦略を聞いた。
また、今夏に使いたい集客、販促アイデアを特集した。


Improved retention rate of part-time job , as well as suppression of the adoption cost , lead to the stabilization of the store management level . We discussed enhanced way of " employee satisfaction " reputation for the high by AP Company as an example at the height of the employee satisfaction .
In addition, the current target company interviews - in , Japan , Italian , heard the growth strategy to create , Restaurantsu Holdings Haruhiko Okamoto president to deploy a variety of business categories , such as Chinese food .
In addition , the feature to attract customers , the promotional ideas that you want to use in the summer .

コンビニを始めとする中食市場の台頭により、外食企業には新しい価値（店）が求められるようになった。新しい客層、新しい収益構造を備えた「新業態開発」の動向をレポートした。女性向け餃子専門店「ＧＹＯＺＡ　ＯＨＳＨＯ」を開発した「王将フードサービス」。また、広告代理業ながらも新たにムール貝専門店を開発した「favy」など最新事例を紹介した。ローカル立地へのドミナント出店で、地域の需要の掘り起こし、顧客づくりに成功している飲食企業を和食、串焼き、大衆居酒屋を例にレポートした。


The rise of home-meal replacement market , including a convenience store , a new value to the food service company ( reataurant ) has become to be required . New customer base , and reports trends with a new revenue structure " new business development ." It was developed for women dumpling shop a " GYOZA OHSHO " " Ohsho Food Service Corporation " . In addition , it introduced the latest case , such as " favy " developed a new mussels specialty store while advertising agency .
In a dominant opening to the local location , digging of local demand, reports the food and beverage companies that have been successful in customer making Japanese, skewers , the masses tavern as an example.

「カフェは喫茶をする場所でなく、人が集い、交流する場所」。「ＷＩＲＥＤ　ＣＡＦＥ」などコミュニティとしてのカフェを確立したカフェカンパニー㈱の楠本修二郎社長に、同社が開発するカフェの現状と今後の姿について、インタビューをまとめた。
店舗の浮沈は店長の腕次第。ということで、店舗の浮上のために、「スーパー店長」を目指してみよう。そこで「スーパー店長」になるためのホスピタリティ、プロモーション、コミュニケーション、分析力、そしてチームビルディングの方法を提案した。

" Cafe is not only a place for a cafe ,but meeting the people, places to interact ." To Shujiro Kusumoto president of " WIRED CAFE " cafe Company Co., Ltd., which was established the cafe as a community place , such as , for figure and future state of the cafe by the company to develop , a summary of the interview .
Ups and downs is as soon as the arm of the manager of the store . So , for the flight of the store , let's aim to " Exellent manager " . So " Exellent manager " to become for the hospitality , was proposed promotion , communication , analytical skills , and the way of team building .

店の成長と継続には「人材」は欠かせない。では、人材を生かすための仕組みとは何か。教育制度、労働環境、経営方針の共有化などの視点から、ワンダーテーブル、オー・エム・フードサービスなどの外食企業の事例を詳解する。売上高、営業利益ともに伸長しているモスフードサービス。全国各地でのタウンミーティングを重ねるなどの顧客との接点づくり、大人層を意識した商品づくり、などの取り組みが好業績を支えている。以上の詳細について、同社の櫻田厚社長にインタビューをした。
Is to continue the store growth , " human resources " is indispensable . In , What is the mechanism of the order to take advantage of human resources . Education system , working environment , from the point of view of such sharing of management policy , Wonder table , report case studies of companies such as O- M- food service to discussion. Sales , Mos Food service that extends to operating income. Contact building with customers , such as overlaying the town meeting around the country , create products that were aware of the adult layer , initiatives such as bears the strong performance. For more information or more , I was interviewed in the company of Atsushi Sakurada president .

鮮魚に特化した業態が成長している。海の幸に事欠かない日本ならではの特徴を生かした「鮮魚業態」。中でもサバで特徴を打ち出す「ゴールデンマジック」、豊富な盛り合わせメニューで差別化する「ダイレックス」を例に鮮魚メニューの最先端を詳解する。
その他、倉庫街、住宅街の外れ、など一見、悪い立地といわれるロケーションで、ユニークなカフェ業態で成長中のバルバビーニの佐藤裕久社長に、成長の秘密をインタビューした。


Business category that specializes in fresh fish is growing . Utilizing the features of no shortage Japan unique to seafood " fresh fish business category ." Among them hammer out the features in Saba " Golden magic " , to discussion of the state-of-the-art fresh fish menu as an example the " Dairekkusu " to differentiate a rich platter menu .
Others , warehouse district , out of residential areas , such as at first glance , in a location that is referred to as a bad location , Hirohisa Sato president of Balnibani during growth in a unique cafe business category , was interviewed the secret of growth .

2015年度の外食企業95社の決算データがまとまった。外国人観光客の増加というプラス要因、人件費・食材費の高騰というマイナス要因の中で、成長を果たした企業はどこか？その中心業態は何か？を分析した。
イタリアン、フレンチ、スパニッシュなど多彩な業態を都市部に展開する「ＨＵＧＥ」。創業10周年を迎える同社・新川義弘社長にこれからの成長戦略を聞いた。


2015 food service companies 95 companies closing data was settled . Plus factors that increase of foreign tourists , in the negative factors that soaring labor costs , food costs , somewhere companies that played a growth ? Something the central business category ? It was analyzed .
Italian , expand French , Spanish a variety of business categories , such as in urban areas " HUGE " . We heard the future growth strategy the company Shinkawa Yoshihiro president greet the founding 10th anniversary .

企業は「人」である。特に、味とサービスを提供する外食産業では、成長も持続も「人材」次第である。メガフランチャイジーとして「サブウェイ」「ＫＦＣ」「リンガーハット」を展開する「タニザワフーズ」、日本料理を中心に約100店舗を展開する「がんこフードサービス」の人材育成の仕組みと制度をレポートした。その他、売上高、利益とも前年比を超え続け、成長軌道に乗り始めた「ロイヤルホールディングス」の菊池唯夫社長に今後の成長戦略を聞いた。


Company is " people" . In particular, in the restaurant industry , which provides the taste and service , growth also sustained also is up to " human resources " . " Subway ," " KFC " to expand the " Ringer Hut ", " Tanizawa Foods " as a mega franchisees , Japan to deploy about 100 stores in the center of the dish I was reporting mechanisms and institutions of human resource development of the " stubborn food service ." Other , net sales , continued to exceed the profit both year-on-year , to Kikuchi Tadao president of began to take on a growth trajectory , " Royal Holdings " I heard the future growth strategy .

今年、最も注目されている外食企業である「ダイヤモンドダイニング」の松村社長にトップインタビューを行った。
ヴァンパイアカフェ、京町恋しぐれなど和洋を超えたさまざま業態開発、バグースへのＭ＆Ａによる業容拡大、東証一部への変更など話題に事欠かない同社の戦略を解説した。
その他、外食産業には欠かせない「労務問題」。ストレスチェック制度の開始も控えている。労働時間管理、賃金、福利厚生など経営者が対処すべき課題を整理した。


This year , we did the top interview to Matsumura , president of the " diamond dining ", which is the food service companies that have received the most attention .
Vampire Cafe , various business category development beyond the Japanese and Western such as 「love Shigure Kyomachi 」（kyoto style cafe), business expansion by M & A to Bagus , was explain no shortage company's strategy to topics such as changes to the First Section of the Tokyo Stock Exchange .
Others , it is not essential to the food service industry " labor issues" . The start of the stress check system and I declined . Working time management , wages , and management such as welfare we were organizing the challenges to be addressed .

繁盛店には共通の特徴がある。それはピカイチのメニューがあること。そして、メニューの材料である食材もまたピカイチである。そして鮮度のよさ、調理技術の高さが反映されていること。カキの「ガンボ＆オイスターバー」、マグロの「マグロマート」など食材特化型店舗をレポートした。その他、恒常的な「人材不足」に悩まされる外食業界の中で、「この会社で働きたい」「この店で働きたい」と思わせる制度づくり、社風づくり、そしてミッションづくりに成果を出している企業を詳解した。


The thriving shop there is a common feature . It is that there is a menu of one ranking . And , food is a menu of the material is also a one ranking . And that the goodness of freshness , the height of the cooking techniques are reflected . " Gumbo & Oyster Bar " below , we have to report , such as " tuna Mart " food -focused store of tuna . Others , in the food service industry that is plagued by a constant " talent shortage " , you are out institution building reminiscent as "I want to work in this company ." "I want to work in this shop " , corporate culture development , and the results in mission planning It was Demystified companies .


カフェ併設店舗のブームが始まった。書店、ファッション専門店、雑貨専門店などでは来店客へのライフスタイル提案の一環として、滞店を楽しく、長く過ごしもらおうという試み。体験型マーケティングに欠かせない場としてのカフェが再評価されている。その他、年末顧客の獲得法、来年から始まる「マイナンバー制度」への対応、などを特集した。

Boom of the Specialty Store with cafe shop began . Bookstore , fashion specialty stores , as part of the life style proposed to the shopper in such sundries shop , fun to arround shop , attempt 'll let spend long . Cafe as an essential place to experience type marketing has been re- evaluated . Other ,Xmas or year-end party customer acquisition method , was featured correspondence , etc. to the " My number system ," starting from next year 

飲食店の「独立開業」。誰もが考え、夢を見るテーマです。しかし、コンビニやファストフードなどの競合激化、人件費・設備費・水光熱費の上昇により、成功させるためのハードルも上がってきた。開業より廃業が多い分野でどのように成功させるか？今どきの「独立開業」の成功法を市場、資金、立地等の視点から解説した。ラーメン店、洋食店それぞれの成功事例も掲載した。その他、和定食を武器に国内400店のチェーンを作り上げた「大戸屋」の窪塚健一社長に「シニア層開拓」「海外進出」の戦略を聞いた。

 "Starting Foodbusiness " . Everyone thought , have dream theme . However , intensifying competition , such as convenience stores and fast food , due to the rise in labor costs and equipment expenses and water utility costs , also came up hurdle for the success . How to be successful in many out of business than practice field ? Success method market of "independent practice " of nowadays , funds , it was commentary from the point of view of location , etc. . Ramen shop , success stories of each Western style restauran and we were posted . Other , We heard the strategy of " senior layer development ", " overseas " to Kubozuka Kenichi president of " Odo-ya " which created a chain of domestic 400 shops in weapons Japanese style meal .

「塚田農場」に代表される生産者、産地が流通・販売に関わる「六次産業」店舗の成長が止まらない。農産、水産それぞれの分野での事例店をレポートした。その他、「肉」ブームの一方で、広がりつつある「鮮魚」専門のレストランの最新事例をレポートした。また、外食企業各社の2014年度の決算特集では、財務諸表をもとにした分析を行った。


Producers who are represented by " Tsukada farm " , Origin will not stop the growth of " six primary industry" shop involved in the distribution and sales . Agricultural , we were reporting the case shop in the field of fisheries , respectively . Other , in one of the " meat " boom , I was reporting the latest case " fresh fish " in the specialty of restaurant is spreading . In addition , in the closing feature of the food service business companies of fiscal 2014 , was carried out analysis was based on the financial statements .

飽和状態にある外食市場において「焼肉店」が飛びぬけて好調だ。
その中でも「肉バル」「BBQ」など新たな切り口で展開する新業態企業「甘太郎」「ふたご」などのチャレンジをレポートした。また、今月のトップインタビューは新業態「いきなりステーキ」を急ピッチで展開を進めるペッパーフードサービスの一瀬邦夫社長。基幹業態「ペッパーランチ」から飛躍を図る同社の戦略を聞いた。

t's good to escape jump " grilled meat " is in the food service market is saturated .
It was report the challenge , such as new business enterprise " AmaTaro ", " twin " to expand with a new cut , such as also " meat Bal ", " BBQ " in it. In addition , this month's top interview Ichinose Kunio president of pepper food services to advance the deployment of the " suddenly steak " new business at a rapid pace . We heard the company's strategy for achieving the leap from core business category " Pepper Lunch " .

「接客」は外食ビジネスにおける重要なスキルである。個々がこのスキルをたかめ、チームとしてまとまっていくことで「店」は強くなる。スキルアップとそのためのマインドづくりに踏み込んでみよう。
その他、「今月の顔」はかつ丼提供の「かつや」を軸にチェーン展開するアークランドサービスの伊藤社長。9期連続の増収増益の源を聞いた。

" Service " is an important skill in the Food service business . Individual will increase this skill , " shop " by going together as a team becomes stronger . Let's step into mind making skills and for its .
Other , " this month of cover " is and Ito president of arc land services that chain expand the " Katsuya " in the bowl provided to the shaft . 9 Phase I heard the source of a series of sales and profits .


ファストフード、コーヒー、ドーナツなどが外食分野のマーケットを取り込みつあるコンビニ。外食と中食の境目がなくなる中、外食産業がとるべき道は。有力コンビニチェーンの最新店、最新商品の研究、レポートにより対策を検討しよう。その他、食中毒発生シーズンを控えた衛生管理対策を特集する。企業特集ではコーヒーショップとショットバーの2タイプ営業で好調の「ＰＲＯＮＴ」をレポートし、メニュー開発と人材開発の仕組みを明かす。

Fast food , coffee , donuts , etc. In other certain capture the market of food service areas convenience store . While the boundary of eating out and home-meal replacement is eliminated , the way the food service industry is should action . Latest shop of the leading convenience store chain , research the latest products, try to examine measures by report . Others , I will feature a health management measures declined to food poisoning occurrence season . The reports " PRONT " of strong in the two types of business coffee shop and shot bar in the company feature , reveal the mechanism of menu development and human resources development .

新入社員、アルバイトなど採用と教育のシーズンに備え、あなたの会社の人材育成の仕組みを振り返ってみよう。そして、中心である店長の役割を再確認してみよう。モチベーションの作り方、コミュニケーションなどの方法を提案します。その他、成長中の｢カフェ｣の中心商材である｢ベーカリー｣の強化策を事例をもとに提案します。

New employees , in preparation for the adoption and education season , such as part-time job , let's look back a mechanism of human resource development of your company . And , let's re- confirm the role of the store manager is the center . Motivation of how to make , I will propose a method such as communication . Others , we propose a strengthening measures , which is the center of commerce material " cafe ", " bakery " in the growth on the basis of the case.



首都圏に359店舗のラーメン店を展開する「日高屋」。餃子、チャーハン、炒め物などサイドメニューを充実させることで低価格居酒屋としての客層の拡大に成功している。同社の成長戦略を高橋均社長にインタビューした。
その他、春の入社シーズンを控え、1日のオペレーション、接客マナーから数値の見方まで、店舗運営の基本知識を特集した。

To deploy a ramen shop store 359 in the Tokyo metropolitan area " Hidaka-ya " . Dumplings , and have been successful fried rice , such as by enhancing the side menu stir-fry the expansion of the customer base as a low price tavern . I interviewed the company's growth strategy to Hitoshi Takahashi president .
Others , to refrain from joining season of spring , operation of the 1st , until the view of the numbers from the hospitality manners , was featured basic knowledge of store operations .

ディナーレストランの品質を、カジュアルレストランに近い価格で提供する。「ファイン　カジュアル　ダイニング」と呼ばれるレストランが注目されている。「ひらまつ」「銀座アスター」など高価格帯で知られる名店が手掛ける業態をレポートした。その他、外食企業上場91社の最新決算データを掲載。

The quality of the dinner , is provided in close to the casual restaurant price . Restaurant called " fine casual dining " has been attracting attention . " Hiramatsu " is well-established store , known for " Ginza Astor " such as high-priced I was report the business category maker . Others , for the latest closing data of food service companies listed 91 companies .

人材不足、外国人雇用と教育、生産性改善、食材開発などなど。フードサービス業界が直面する2015年の課題を整理した。その他、日本最大のフードサービスチェーンである「すかいらーく」。消費増税後も既存店売上げプラスを続ける。好調の要因をメニュー開発、顧客づくりの視点から谷社長に聞いた。

Human resources shortage , foreign employment and education , productivity improvements , such as such as food development . Food service industry has to organize the challenges of 2015 to face . Other , is Japan's largest food service chain " Skylark " . Also I continue an existing store sales plus after consumption tax increase . The menu developed a strong factor , I heard from the point of view of the customer making the  president　Mr.Tani .

今月号は、企業ブランドを飛躍的に向上させる出店の考え方を「いきなりステーキ」「野郎ラーメン」など有力企業に迫ります。また年末商戦対策として、宴会対策を中心に顧客分析、店外販促、シフト対策、接客教育などもれなくチェックポイント式で提案しています。

This month's issue, you approaching the idea of opening that dramatically improve the corporate brand to leading companies such as "IKINARI-STEAK," "YARO-RAMEN". As holiday season measures, customer analysis around the banquet measures, out-of-store promotional, shift measures, we have proposed in the checkpoint formula without exception, such as hospitality education.

今月号は、強力な看板商品で繁盛する事例特集「一品行列店のビジネスモデル」と、現場の「不平不満」解消法の二大特集です。トップインタビューには、鳥貴族の大倉社長が登場。
This month's issue is the two large Special Issue on "business model of dish matrix store" case feature that thriving with a strong flagship product, the site of the "complaints" resolved method. The top interview, Okura president of aristocratic bird appeared.

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飲食店経営（Magazine of Food Service Industry） - December2014

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