It was rainy on the first and second days of the Milan Fashion Week. Many in the fashion staff were mobbed by photographers, as always. This year, Milan Fashion Week looked shrunken, reflecting the European recession, but hope-filled vibrating busyness pervaded the show locations. Milan's unique positive and feminine fashion — thanks perhaps to its bright natural scenery — still dominated the street.  

'Premium puffers' have been dominant winter outerwear since several years ago. 'Moncler' and 'Canadagoose' triggered this trend that paved the way from modern skiwear styles to arctic explorers and arctic nomad styles. 
Ethnic ponchos are also in vogue riding the same nomadic trend. Ponchos became noteworthy winter coats, coming in various styles from nomadic ponchos to modern capes. 
Colorful tassels and pom-poms often highlight the ethnic styles. The variegated adornments give a bouncy and lively rhythm to the styles. This week's Weekly Trend talks about 'Arctic Nomads,' anchored on premium puffer trends. 


The increasing popularity of chokers can be seen in the streets. A star in the ’90s, chokers now show provocative sexiness along with bohemian casualness. It is an iconic necklacereflecting the “bondage” trend.
Bondage means a kind of sexuality and style showing enjoyment in being tied up or in being tied to a man, which has been a classic code in women's fashion to show the image of a powerful woman. “Lacing,” the current hot style, also falls under the bondage trend.
Leather dresses are in the same vein. Black leather body suits have been loved by rock stars and other powerful heroines in superhero films. This week's Weekly Trends talks about Bondage Power, the backstory of chokers.       

'Gender Neutral' is another expression about androgyny. This theme was chosen this week for the following reasons. 

'Scandi Minimalism' was the theme for this week because of the significant activities of several SPA brands. BEST COATS 2016 S/S 베스트 코우트
2016 S/S 最好的外衣, SUPER-ROOOOMY COATS 수퍼 루미 코우트 超级宽大大衣

2016 S/S BEST COATS, Alexander Wang , SPRING SUMMER 2016, 2016 S/S Alexander Wang, COLORFUL RACERS 컬러풀한 레이서 자켓
多彩的赛车手夹克, Undercover , SPRING SUMMER 2016, Fay , SPRING SUMMER 2016, AF Vandevorst & Fay , SPRING SUMMER 2016, AF Vandevorst , SPRING SUMMER 2016, JIMMY HENDRIX JACKETS, 지미헨드릭스 자켓 吉米•亨德里克斯夹克, KILLINGSPENCERS 멋진 스펜서 자켓
帅气的夹克衫

2016 S/S Best Dresses, MODERN BALLOON DRESSES, 2016 S/S Maison Rabih Kayrouz
Fendi & Maison Rabih Kayrouz , SPRING SUMMER 2016, Maison Rabih Kayrouz 2016,
DISSOLVED SHIRT DRESSES, LONG DRESSES, VICTORIAN BOHO DRESSES...............

Spring summer 2016 fashion weeks were all wrapped up. Paris fashion week was crowded with many celebrities, editors and fashion staffs. Louis Vuitton's new building that opened last fashion week looked like a new fashion shrine. Many designers' strongly express their feeling about the recent big change in fashion market, but overall atmosphere was so positive.

New York's weather is cool and bright. Around the fashion show spots, stylish staff and fashion specialists put on another delightful show, as always. Which feature of New York attracts many designers? Its energetic vibe, its pride in its highly cultural environment, its people’s high purchasing power, and its strong business network have made this city a new fashion mecca, equal to Paris and beating Milan.

NYFW spring summer 2016 has been kicked off. Many issues and changes had been making a buzz before the fashion week. The first issue was that the stages moved from 66th St. to Lincoln Center. Givenchy's show was the biggest talk of the town. As its flagship store was opened on Madison Avenue, Givenchy decided to head to NY for its show. The rumor that Caitlyn Janner would walk on the runway heightened the buzz. Caitlyn Janner is the new name of Bruce Jenner, who had been an Olympic medalist and the father of Kim Kardashian and Kendall Jenner, but who has changed his gender. The Row run by the Olsen twins chose Paris for their show stage instead of NY. DKNY fully entrust its show to two former Public School creators, without Donna Karran. Let's learn more about the interesting stories in NWFW.  


Pop fashion dominates the fall 2015 fashion market. Moschino gained the spotlight in the fall 2015 collections with its lively and humorous runway featuring Walt Disney's cartoon characters and colorful baseball uniforms. Such eye-popping styles had been rarein public but they now occupythe center of public fashion reversing the fixed idea. LAP, Comingstep and Uniqlo also released Disney-collaborated or Pop artist-collaborated collections showcasing this mood. The street fashion also reflected the pop fashion boom. T-shirts were printed with various cartoon characters, and bags and hats also reflecteda cartoony sense. The joke-style fashion is welcomed by modern people living in a very complicated world filled for example withemoticons in the SNS world. 


Fall 2015 new arrivals show a simpler tendency especially with dresses without drapery and cuts. These dresses are generally non-printed and look ultra simple, even rather stark. Why are these simple dresses widely popular? The simpler trends also inspire ethnic styles. Bohemian styles, the previously dominant ethnic look, are beginning to be replaced by Slavic styles pursuing ascetic chic. The spotlight is on the so-called 'Baltic' frugal chic. Street fashion also reflects the change. Slavic-style blouses are about to surpass Bohemian blouses in terms of popularity this summer. The Sep. 7th Weekly Trend talks about the preference for simpler dresses and Slavic-inspired look.

This fall's lace look has something special. Trembling lingerie-styled lace dresses depict sensual and languid beauty that reveal current fashion is referring to Edwardian styles. Thin lace, ruffle and crease looks are borrowed from the early 20th century. Dark and smart colored lace looks are also impressive. Wind, green and navy lace dresses are now ubiquitous in the Korean fall fashion market. Thick and opaque lace fabrics are mainly in these tones. New lace styles began to gradually appear in the streets of Seoul. Lace dresses are no longer for evening wear but are worn at daytime now. This week's Weekly Trend talks about the new lace trends this fall.

Striped t-shirts, the consistent star in casual wear, show steady popularity this fall. This simple t-shirt is called 'Breton,' and it originated from Provence fishermen's traditional clothes in France. Provence has historically been a huge influence in fashion and culture. Its beautiful sceneries, such as the wonderful view of the lavender prairie in June caught the attention of Cezanne, Gogh and Picasso. In fashion, Provence styles are rising this fall as a new trend code. Seoul streets are now dotted by Southern French styled youngsters who look like they just arrived from Provence. This week’s Weekly Trend talks about the story of Provence from where a sunny warm trend stream flows to an urban town.

Fall 2015 products are now hitting the stores, at the height of summer. The most prominent tendency of the pre-fall products is “retro.” Hippie styles and vintage palettes revive old memories of the ’70s. Korean semi-formal labels targeting 25- to 35-year-old women currently focus on the ’40s to ’50s Hollywood glamour that is continuous this season. Marilyn-Monroe- and Lauren-Bacall-style dresses show steady popularity again. Other noteworthy styles are disco-evoking sparkling pieces. These styles had been thought of as not likely to become popular, but this was finally reversed this fall. Weekly Trend talks about 5 salient trends of pre-fall 2015 products.

Weekly Trend Magazine Cover - November 30, 2015 Edition

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Weekly Trend Magazine - October 12, 2015

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Weekly Trend Magazine - October 5, 2015

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Weekly Trend Magazine - September 14, 2015

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Weekly Trend Magazine - August 31, 2015

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Weekly Trend Magazine - August 10, 2015

Weekly Trend is a weekly magazine analyzing real time fashion trend. We start from a hot cultural issue and research how modern fashion mirrors it. Otherwise, we  start from a hot fashion style  and arrive at the cultural ground of the styles. Weekly Trend supplies  professional fashion trends for fashion specialists and issued every week except 4 times a year. 

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Weekly Trend Magazine - October 12, 2015

Weekly Trend Magazine - October 12, 2015

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