Echelon Magazine - April 2023

In this issue

Local government elections and the endgame

we need timely elections: to defend our collective idea of what a democracy should be and place in power a group of people we believe to be credible, who we can trust to eradicate corruption and revive the economy.
Some people are overly offended by the blatant delaying of local government elections as an erosion of our democratic rights in defence of a corrupt cabal that pushed this country to the brink. They anxiously wait, in rapt suspense, to vote for the change they so desire.
What happens once the local government elections return a near-unanimous decision? Would the victorious politicians, and their ground troops, agitate for an expeditious general election? Very likely. Should the general election return a similar outcome, what then?
How would the next government approach economic reforms: by continuing with the present reforms programme, turning back the clock, or setting the timer?
While the upcoming elections are about voting for change, does that include economic reforms? If so, what do we mean by economic reforms? Would it be market economics, social market economics, communism, or socialism? There is an ideological rift to consider and breakaway radical groups that honed their skills during the Aragalaya. How would the different factions of the Aragalaya (those who started it and those who hijacked it) respond if their party leaders (or preferred party leaders) do not find a majority? Or worse, they are in power but assume a reform programme contrary to their expectations? How would decent manifest itself and be dealt with? As a species, we are prone to jack-boot idealogical decent.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.