Echelon Magazine - September 2017

In this issue

Innovation is thriving at start-ups

The Global Innovation Index’s 2017 edition ranked Sri Lanka at a dismal 90th among 130 nations on the list. The index looks at 84 indicators including the quality of universities, availability of venture capital deals, quality of human capital, and respect for law and order. Sri Lanka’s relative ranking hasn’t improved much over the last few years. It scores low on many of the index’s criteria such as the quality of human capital and research, market sophistication, and infrastructure.

Echelon is dedicating this issue to covering successful innovation across mostly small firms. Flying in the face of the country’s dismal overall innovation ranking are firms like e-commerce specialists Kapruka and Takas and other pioneers in digital payments, education, food and manufacturers. These firms through incremental improvements and disruptive status-quo shattering jumps have shown how innovation can make their products competitive and bring new efficiency to established industry.

Innovation is one of Echelon’s core areas of coverage and one that Sri Lanka’s most dynamic firms also care to have an edge on. Our coverage on innovation is not limited to an annual special issue, but is a constant in every single magazine we publish. Perhaps nothing can be more powerful and contribute to defining the future of business competitiveness in the country than innovation.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.