Echelon Magazine - October 2021

In this issue

Innovation needn’t be a tech thing

For decades a flank on the debate about who is the better catalyst for innovation focused on large organisations versus small ones. In the last couple of decades, however, as the internet spread and tech adoption accelerated, some small companies became giant killers. Unshackled by legacy business models, they were freer to reinvent how things were done. These tech-led disruptors tilted towards smaller companies with the ability to be innovative in ways that disrupted commerce.

But large firms have fought back by ‘routinising’ innovation. They have been helped along by their abundant resources and the carnage they have witnessed in some industries. For the most successful large companies, innovation is a more regular and sometimes predictable activity. More than small companies, large firms are also successful at ‘open innovation’: the realisation that the greatest value creation comes from partnering with suppliers, customers, and sometimes even with competitors.

This issue features a conversation with some of Sri Lanka’s top proponents of the open innovation model. They each have vastly different backgrounds but a common approach to making companies more innovative: being open to collaborate with stakeholders.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.