Realidad alterna, sucesor del Internet móvil, canal de experiencias inmersivas, gemelo digital… Reunimos a especialistas, pioneros y curiosos para conocer el destino de las marcas en metaverso.

Estas diez marcas han logrado consolidar su liderazgo dentro de su sector gracias no solo a sus ventas e ingresos, sino también al vínculo, tanto tangible como emocional, que han generado con sus consumidores.  P

Presentamos una selección de proveedores expertos en la conceptualización, desarrollo, ejecución y medición de proyectos BTL que han tenido un crecimiento sólidos en los últimos años y que se han distinguido no solo por su alto nivel de creatividad y originalidad, sino también por su oferta de servicios, infraestructura, tiempos de respuesta, innovación y soluciones puntuales. 

Cerramos el año con este especial que reúne a más de 30 CEO’s y VP’s de diversas industrias, quienes con una extensa y sólida trayectoria, nos comparten los retos y aprendizajes que les deja el 2024, tendencias que han detectado para su sector para 2025, cualidades que distinguen un liderazgo efectivo, y del lado personal, aquellos pasatiempos y gustos musicales que los han acompañado por varios años. 

InformaBTL cumple 19 años y lo celebra con un recuento de las campañas y proyectos destacados de 2024 que impactaron positivamente alasmarcasyasus consumidores

En el oscuro mundo de la creatividad estancada, surgen las Superagencies 2024. Con estrategias innovadoras y tecnología avanzada, estas agencias convierten presupuestos ajustados y plazos cortos en campañas brillantes, desafiando normas y redefiniendo la industria.

Para celebrar el conocido “Mes de la Patria”, en InformaBTL nos dimos a la tarea de contar la historia de once marcas mexicanas que nos han acompañado desde hace varios años, conoce sus historias.

Este especial reúne las principales acciones sustentables de empresas que, comprometidas con generar un impacto positivo en el medio ambiente y comunidades, llevan a cabo acciones sociales, con efectos eco-friendly.

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PÁG.6 PAG. 8 PÁG. 50
compartió su visión sobre el liderazgo que ha llevado a sus equipos y empresas donde trabajan al éxito, sus fuentes de inspiración para continuar creciendo profesionalmente, así como las virtudes que distinguen a todo buen líder.

Ranking de Agencias de Eventos 2024
Nos complace revelar el tan esperado Ranking de Agencias de
Eventos 2024. Después de una exhaustiva evaluación, en la que
participaron más de 120 agencias, hemos seleccionado a las 69
mejores del país.

Como cada año, la revista InformaBTL se enorgullece en presentar
el listado de las Mujeres Líderes 2024. De acuerdo con Women in Business 2024, solo 33.5% de las mujeres están al frente de puestos directivos, situación que de no ser atendida, no alcanzará la paridad de género en puestos estratégicos hasta el año 2053. Por ello, destacamos la labor de estas líderes resilientes, que luchan contra las desigualdades y en industrias dominadas por los hombres. De primera mano, ellas nos cuentan sus historias personales y cómo han labrado su camino hacia el éxito. 

INFORMABTL TIENE EL HONOR DE PLASMAR EN LAS SIGUIENTES PÁGINAS EL ORIGEN DE EMPRESAS
EXPERTAS EN CONSUMO, EXPERIENCIAS DE MARCA, EVENTOS, BRAND EXPERIENCE, PR Y OTRAS CATEGORÍAS

En estas páginas reunimos a varias de las mentes más brillantes del retail y exp.
personas que gracias a sus talentosos equipos que conforman agencias y marcas, lograron crear experiencias de gran impacto y que este 2024 son reconocidas por sus altas dosis de creatividad, disrupción e innovación.

Campañas disruptivas y emotivas, mensajes poderosos que conectan con la audiencia bienes y servicios de gran calidad, colocar al consumidor el centro de todo, y prestar atención a sus necesidades, son algunas de las características que distinguen a las crushmarks que en este número te compartimos.

Los publirrelacionistas deben adquirir nuevas habilidades para enfrentar el futuro con éxito. Líderes del sector nos hablan, desde su perspectiva, sobre tendencias y lo que le espera a las RR.PP. en 2024.

¡18 años de innovación y resiliencia!
Para conmemorar esta ocasión embarquémonos en un emocionante viaje que nos llevará a través del pasado, presente y futuro del Marketing Below The Line, de la mano de los protagonistas principales de esta industria. Un ámbito que hemos atestiguado y en el que hemos sido participantes activos durante estas 18 vueltas al sol. 
¡Prepárate para una experiencia increíble!

Los "Titanes de Altura 2023”, que presentamos en esta edición comparten diferentes estilos de liderazgo pero con rasgos “human” en común.

En InformaBTL estamos orgullosos de presentar la edición 2023 de "Mujeres de Altura", donde nos acercamos y aprendemos de las mujeres líderes que están cambiando el mundo desde diversas industrias.

El Restaurante Temporal, ubicado en el corazón de La Condesa, fue el venue que recibió a líderes de opinión de Tolka, Prudence, Madison, Toyota, Grupo Modelo | ABInBev, Indian Motorcycle Company, AmasB Concepto, In Mood, Panam, y Tequila Cósmico, en un Networking Hall que desmenuzó el Event Marketing y Brand Experience desde las entrañas de cada marca y compañía que representan.

Innovators / Premios InformaBTL 2023 

El panorama competitivo actual depende en gran medida de la innovación. Hoy, predomina la voluntad en los líderes por buscar ferozmente nuevas formas de innovar porque no se pueden resolver nuevos desafíos con viejas fórmulas. 
La relevancia de entender el sentido de la innovación es para evitar usarla como una palabra de moda y, en cambio, tomarse el tiempo de comprender a fondo el proceso de innovación y entrar en acción.
Te presentamos Innovators 2023, lo que un día fue Premios InformaBTL y se reformuló a Masters del BTL, hoy es el referente de aquellos que llevan la innovación como estandarte al más alto nivel.

PR Experience, el nuevo paradigma de las relaciones públicas

Despedimos el año con broche de oro con este especial donde los líderes de algunas de las empresas más importantes en México nos platican sobre su infancia, motivaciones
y enseñanzas de su liderazgo.

El 17 es un número que denota el equilibrio en el pensamiento y el análisis crítico, es un número sexy, atractivo y es la edad que cumplimos reportando lo mejor de las industrias de consumo, retail y BTL. 

Agencias que logran vencer los obstáculos y generan resultados increíbles.

Un homenaje a las marcas mexicanas que generan miles de empleos, recuerdan nuestro legado y nos deleitan con sus productos y servicios. 

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Revista especializada en estrategias de Mercadotecnia Below The Line y Retail, reportamos lo mejor sobre promociones, punto de venta, retail, activaciones y todo lo relacionado a Marketing Promocional.

btlbook 2017

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

InformaBTL Magazine - Febrero 2023

InformaBTL Magazine - Febrero 2023

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