A Ascenção dos dados sintéticos.
Os dados sintéticos são artificialmente criados por algoritmos para imitar padrões do mundo real e servem para testar/validar modelos. Mas será que vão resolver os desafios da escassez de dados, reduzir os custos e proteger a privacidade?

O poder da defesa cognitiva.
Esta tecnologia surge como uma aplicação de ia que simula processos cognitivos humanos para identificar e neutralizar ciberameaças de forma autónoma.

O ano do crescimento sustentado.
Em 2024, o mercado das TI superou as expectativas, crescendo apesar da instabilidade geopolítica. Em 2025, a inovação e a IA generativa deverão impulsionar o crescimento tecnológico, mesmo perante desafios.

O potncial económico da IA
A IA generativa tem o potencial de acrescentar cerca de vinte mil milhões de euros ao PIB anual de Portugal, transformando sectores como a banca, tecnologia e retalho. Contudo, são necessários investimentos em formação e políticas para mitigar os impactos sociais.

Europa no controlo da inteligência artificial.
A União Europeia aprovou o EU AI Act para garantir que a IA é desenvolvida e utilizada de forma segura, fiável e transparente. No entanto, há o receio de que este “documento” crie barreiras à competitividade das empresas eu ropeias.

Como as tecnologias estão a redefinir o mundo do Marketing
As novas tecnologias revolucionaram o marketing, criando interacções mais imersivas entre marcas e consumidores. Hoje, o digital é um verdadeiro campo de batalha onde criatividade e adaptabilidade são cruciais.

Que valor tem os dados?
Os dados são considerados o activo mais valioso da economia digital, mas ainda não são formalmente reconhecidos nos balanços das empresas, sobretudo devido à falta de normas claras.

O poder das TI na gestão de pessoas.
A tecnologia não é apenas um conjunto de processos, técnicas ou equipamentos: é todo um novo mundo de inovação que revoluciona a forma como os produtos e serviços são oferecidos. É a combinação perfeita entre ciência e indústria, impulsionada pela investigação e desenvolvimento contínuos.

Inteligência artificial molda a (nova) banca

IA e a gestão de dados.
A adopção da inteligência artificial generativa promete transformar diversos sectores, podendo gerar benefícios económicos até 4,4 biliões de dólares anuais. No entanto, o sucesso destas tecnologias depende crucialmente da qualidade e estrutura dos dados das empresas.

Estão as PME seguras?
Embora raramente façam manchetes, os ciberataques a PME representam uma séria ameaça económica, impactando não só a operacionalidade das empresas, mas também a segurança dos dados de clientes e colaboradores.

A ascensão da ‘compre agora, pague depois’
Este conceito continua a revolucionar o sector financeiro, com um aumento significativo de adeptos e uma projecção de crescimento explosivo, reflectindo a crescente preferência dos consumidores por flexibilidade nos pagamentos.

Investimento em inovação: Parar não é opção.
Num contexto de desaceleração económica, o investimento contínuo em inovação emerge como uma estratégia crucial para a sobrevivência e obtenção de vantagens competitivas.

Segurança e confiança na IA.
Ao ter um papel cada vez mais crítico em todos os sectores, a inteligência artificial promete redefinir o que é possível alcançar através da tecnologia. No entanto, com este grande poder, vem uma grande necessidade de governança e confiança: é aqui que surge o AI TRiSM.

2024: O ano dos desafios
Este ano fica marcado pela instabilidade económica e geopolítica e pela uma incerteza quanto ao futuro. Os líderes das TI consideram que os próximos doze meses vão ser desafiantes, mas a maioria mantém-se moderadamente optimista e acredita que a IA será o motor do sector.

Hiperautomação.
O novo horizonte de eficiência empresarial
Numa era onde a digitalização se tornou a espinha dorsal do sucesso empresarial, a hiperautomação emerge como um elemento crucial na manutenção de uma vantagem competitiva.

IA Generativa: A revolução silenciosa
A inteligência artificial tem entrado nas nossas vidas de forma gradual, desde a tecnologia que “alimenta” os nossos smartphones às ferramentas que os retalhistas utilizam para surpreender os consumidores. Consequentemente, o seu progresso tem sido quase imperceptível.

Analítica preditiva: a bússola do futuro.
Esta abordagem está a redefinir a forma como as empresas tomam decisões, os governos planeiam políticas e os indivíduos moldam as suas vidas.

Inovação: Muito além da tecnologia.
Quando ouvimos esta palavra, é normal que nos venham à cabeça imagens de robôs, carros autónomos e tecnologias de ponta. Mas a inovação é um conceito mais vasto, que abrange campos como a arte, a ciência, a educação e a gestão.

FINOPS
A gestão financeira na era da cloud.
A computação em nuvem mudou o mundo das finanças. No centro desta transformação estão as FinOps, uma disciplina de engenharia financeira operacional que promete maximizar o valor dos investimentos na cloud.

Tecnologia sustentável: A revolução verde.
O planeta está numa verdadeira encruzilhada: a necessidade de alternativas sustentáveis nunca foi tão urgente. As tecnologias sustentáveis oferecem uma luz de esperança, prometendo um futuro onde o crescimento e a preservação da Natureza podem coexistir.

A revolução do Data Mesh.
A implementação do Data Mesh, uma abordagem inovadora para arquitectura de dados, tem ganhado espaço nas empresas de diversos sectores. Especialistas apontam para uma rápida evolução na adopção dessa nova abordagem e para os seus impactos em cenário corporativo.

Zero Trust.
O modelo Zero Trust é uma abordagem proactiva que coloca a segurança em primeiro lugar, em todas as interacções na rede. Em Portugal, ainda são poucas as empresas que, realmente, investem neste domínio.

Portugal e os layoff das tech

As tech estão a despedir, em alguns casos, entre 10% e 15% da sua força de trabalho, justificado por um ambiente económico desfavorável e uma pressão para cortar custos. Com os Estados Unidos a liderarem esta tabela, Portugal parece ser, ainda, um pequeno oásis.

IA Quantica.
A revolução da inteligência artificial.
Em tempos de ChatGPT e Bard, surge a IA quântica, com os especialistas a acreditarem
que estamos perante uma grande mudança no campo da inteligência artificial.

2023: O ANO DA INCERTEZA
É notória alguma apreensão quanto a este ano. Ainda assim, o sentimento generalizado é o de que a necessidade de transformação digital continuará a promover o crescimento e os investimentos no sector das TI.

Compre agora, pague depois.
O conceito BNPL, do inglês ‘buy now, pay later’, traz uma ideia simples: adiar o pagamento das compras. Que vantagens oferece e, sobretudo, quais são os riscos associados?

Ciber higiene.
Tal como lavar as mãos para evitarmos doenças, a ciber-higiene devia ser praticada com regularidade para manter saudáveis os dados, as redes e os equipamentos. Mas não é fácil: o elo humano continua a ser o mais fraco.

A gestão de dados na cloud.
As empresas e os particulares avançam para a cloud, criando um ambiente propício ao aumento da quantidade dos dados. Mas falta literacia, investimento e pessoal qualificado nas empresas para lidar com a gestão e segurança da informação.

TI PÓS-COVID
A vida empresarial vai retomando, pouco a pouco, o ritmo pré-COVID. Mas está diferente. Que boas-práticas vieram para ficar? O que mudou na relação com os clientes? Que áreas foram alvo de maiores investimentos? A visão das empresas clientes face às TI alterou-se?

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Revista mensal dedicada ao mercado B2B das Tecnologias da Informação.

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Business.IT Magazine - Março 2025

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