Society Magazine - May 2017

In this issue

In his 1899 book The Theory of the Leisure Class, the economist
and sociologist Thorstein Veblen wrote that “conspicuous
abstention from labor … becomes the conventional mark of
superior pecuniary achievement.” In other words, the richer
one gets, the less one works and the more likely one is to try to
show off one’s ample leisure time. For a while, Veblen’s theory held,
with few exceptions. But no longer. In today’s hectic world, one can
now make a good guess about how rich somebody is based on the
long hours they put in at work. The wealthiest people, on average,
work more than those poorer than them.

Society Magazine Description:

Society Magazine, a monthly family magazine published by Gulf Times newspaper in Qatar, mirrors the multi-ethnic modern society that is the Qatar of today. For over five years now, month after month, its well laid-out pages with crisply written content, including human interest stories, and sharply focused images have been the joy of families living in Qatar. The magazine offers a broad range of features, primarily based on lifestyle and social issues, relevant to Qatar expatriates and nationals.
We aim to set the benchmark for editorial credibility in the market with regular features and articles showcased in a contemporary, high-quality format. There is something to hold the interest of every member of the family from tiny tots to the adult seeking intellectual stimulation and easy-to-use information from topics as varied as fashion & beauty, health &wellness;, motoring, education, parenting and technology to arts and culinary tips.
Although the magazine’s content are not strictly advertising driven, its seamless and flexible editorial approach allows ample scope for well-written advertorials to be featured in every issue based on the cyclical and seasonal nature of local trends that dictate consumer behaviour. This understanding of the reader pulse powers issues focusing on health, travel, back to school, food, festive season etc.
The magazine can be described as both reader and advertiser friendly. The fact that it is distributed free of cost with every copy of the Gulf Times newspaper speaks a lot for its readership and reach.