Featuring Ryan Giggs
August Man Grooming awards 2013
August Man A-listers 2013
Kilian Jornet
Liz Gorman
Interviews with Martial Arts experts

It’s the end of the year and while it might be rainy all the time in Singapore, our cover star Mew Suppasit brings the sunshine with his bubbly personality and effervescent smile. If you’re also wondering what to get for yourself (or your loved ones) this Christmas, we have some suggestions in our annual Awesome List. Plus all the best in fashion, timepieces, and best spots to be at to celebrate the end of 2024.

He might just be Korea’s latest hidden gem. Dance sensation Howl Lee covers our November issue, and he tells us why he thinks the Korean wave will only get bigger. The entertainment coverage continues with one of Singapore and the region’s rising band, hold on brb., and the co-creators of the kickass Groovetop nights. Also, we find out from the president of the world’s best hotel on what it takes to rise to the too.

It’s spooky szn and we celebrate the supernatural in this month’s issue with stories on spiritual awakenings and all things horror. We also dive into the history of Harry Winston who is quietly building its horological legacy with stunning timepiece after stunning timepiece. And we celebrate the return of Singapore Idol alumni Haneri aka Daphne Khoo to Singapore with this raw and emotional feature.

They say overnight success takes 10 years. No one knows that better than Lucas Bravo, everyone’s favourite chef in Emily In Paris. The Frenchman tells us about his time stocking supermarket shelves and hanging out with George Clooney. This issue is also devoted to our favourite autumn/winter fashion. And in true AUGUSTMAN fashion, we chat with the three women who made quite a splash recently while walking to the Istana with letters.

It’s our annual MVMT issue, which means there are several of the latest and greatest timepieces we’ve had our eyes on in the past year within this month’s pages. But there’s more than just watches. We’ve dived deep into several interesting interviews with the movers and shakers of the F&B world, such as Bjorn Shen and his new outfit, and Benjamin Lee’s latest Sarnies outpost in Bangkok. We’re also thrusting into the spotlight two talented ladies with musical chops - Farah Farz and Haven.

One of the most fascinating aspects of humanity is our ability to use our imagination to conjure fiction, that we then use to tell profound truths about our nature. To that end, our July issue is one marked with fascinating stories and storytellers. We speak to stalwart Doctor Who writer Steven Moffatt, who is responsible for some of our favourite episodes with the Time Lord. This month also marks our inaugural Guest Shift, in which we surrender our pages to some of our most famous friends - here, we have none other than Yung Raja, who bears heart and soul upon four intimate pages. Meanwhile, our August Woman for the month is author Lauren Ho. 

With the Olympics - one of the most storied sports events in our collective history - coming, we explore the historical relationship between the Olympics and timekeeping, and Omega's role in the upcoming Games in Paris. 

Fashion is also a storytelling tool. What we wear is often used as shorthand for our own journeys, and we will see that in this issue as we explore Giorgio Armani's suits and, in our fashion spread, the concept of High Jewellery. The overlap between fashion and storytelling manifests in Hermes' upcoming masterpiece, the dreamlike On The Wings of Hermes, directed by Cannes Film Festival laureate, Jaco Van Dormael. 

It is apt that our cover star is our own homegrown Cannes Film Festival laureate, Anthony Chen. Anthony, with the help of his favourite Montblanc writing tools, has a penchant for telling profound, emotionally resonant stories, and we discuss his films, his approach to writing, and his views on Singapore's burgeoning film industry in our cover story.

This month, in an issue loaded with some truly compelling stories, we invite you to join us and begin your own journey to greatness. Chase that dream. Strive for that treasure. Become your best self. This is your call to adventure.


With the start of UEFA EURO 2024 this month, we have a very football-centric issue on our hands, and who better to front it than one of the game’s global superstars, Kylian Mbappé. We study the Hublot ambassador's meteoric rise to greatness (pg. 40) as he leads France in his first major tournament as national team captain. 

My team and I can’t wait for the tournament — be sure to catch our updates on Augustman.com.

For those who watch football with their fathers, the team at Augustman, along with our friends at Montblanc, want to remind you that 16 June is Father’s Day. If you need a gift guide for Dad, we’ve got stylish Montblanc masterpieces on pg. 108. 

Football can be seen as an artform. A perfectly weighted through ball can be as awe-inspiring as an exquisite Jacob & Co. Astronomia Regulator (pg. 64). A slaloming solo run through an opponent’s defence can be as timelessly majestic and as technically elegant as Jaeger-LeCoultre's Master Grande Tradition Calibre 948 (pg. 50). A tough tackle can hold the brutalist pulchritude of the Luminox Atacama Field Series (pg. 66). And goals — oh, my word, goals — are always a thing of wonder, like a Dior Modern Tailoring capsule (pg. 18), or the new LV The Place in Bangkok (pg. 98).

In this issue, we also connect with some of our favourite human beings, including Olympic gold medalist Joseph Schooling (pg. 22), Cartier’s Image, Style and Heritage Director Pierre Raneiro (pg. 52), and A. Lange & Söhne CEO Wilhelm Schmid (pg. 64). We also introduce our final 10 August Men of Tomorrow (pg. 70 onwards). Finally, we look into the terse exchange of ripostes that is the Drake-Kendrick Lamar feud (pg. 110).

In the spirit of football, I invite you to seek your truths, embrace your joys, and celebrate your life. Have the conversations you need to have, revel in your art. We are, after all, the sons of a species that invented the beautiful game.

In this issue, we explore ideas of newness and its relationship with the very concept of time, something we are privileged to discuss with famed physicist Professor Brian Cox in an exclusive interview (pg. 56) at the incredible IWC Schaffhausen booth at Watches and Wonder Geneva.

Watches and Wonders Geneva blessed us with the new. Some of the Maisons came up with daring new concepts, such as Grand Seiko’s Kodo Constant-force Tourbillon (pg. 64) or Hermès’ profoundly intriguing Arceau Duc Attelé (pg. 68). Others, like Patek Philippe (pg. 52), made new its World Time expression, adding a never-before-seen layer of sophistication to the complication.
Some dreamt up exciting new ideas in aesthetics. Rolex pushed the envelope of what its iconic Oyster Perpetual Chronograph could be (pg. 50), while Zenith brought us new Defy Skyline Chronographs (pg. 58).

It’s something that Louis Vuitton is doing as well, as it reveals its Pre-Fall collection in pg. 18. Dior does the same, astounding us with Gravity Leather in pg. 24.

We also have a new set of 10 August Men of Tomorrow to introduce to you (pgs. 72 – 93). Meet the pianist who left home at 16 to study music from the Masters, or the linguistics academic preserving Kristang for the next generation. Meet the indie rapper who brings a whole new definition to musical DIY, and the lawyer whose cases have shaped Singapore’s sociocultural and socioeconomic landscape.

Thai actor and our cover star for this issue, Naphat ‘Nine’ Siangsomboon, is becoming more than just a romantic lead, and we explore with him this newness in his evolution as a performer and entertainer in pgs 44 – 49. On our cover, he’s sporting Franck Muller's Long Island Evolution, a watch that perfectly encapsulates this idea of newness. With exciting new complications and codes of design, the Long Island Evolution is a temporal novelty unto its own.

“I don’t care what you say,” local musician Tim De Cotta proclaims in his song Art Pure. “I’m gonna keep my art pure.” 

Picking up from our last issue, we continue our contemplation on art, delving deeper into its role in moulding worldviews and zeitgeists. We look at art as an emblem of boldness, as the flag of rebels against the norm. In this, we stand with the likes of Oliver Peoples (pg.25), Baume & Mercier (pg. 66), Dior (pg. 18) and Giorgio Armani (pg. 20). In the same spirit, we also call to mind that soaring collaboration between Maison Margiela and Gentle Monster (pg. 18) 

But art can also be subtle and gentle. Its power can sometimes be understated, but when revealed at the right moment, can be more dazzling than the sun. We see this in Cartier’s Trinity (pg. 26) and the slender Girard-Perragaux 38mm Copper Diamond Bezel (pg. 74). 

And true art is eternal. Just ask Loro Piana, who are celebrating a century of inspiration and heritage (pg. 22). Or, read in on our conversation with Jaeger-LeCoultre CEO Catherine Rénier (pg.54) as she gives us a behind-the-scenes peek at the making of the magnificent Duomètre Heliotourbillon Perpetual. 

Tim De Cotta himself is one of our August Men of Tomorrow (pg. 78 onwards) featured this month. We are revealing the first ten of thirty men, in a set that includes the likes of gentleman poet Adam Tie, Grimm & Company founder Benjamin Aryanto, CEO and Co-Founder of Prefer Bean-Free coffee Jake Berber and the deeply talented thespian Shrey Bhargava.  

Even travelling can be elevated to an art form, as Skyscanner’s Cyndi Hui tells us (pg. 124). We embody this ourselves in experiences that border on the beatific such as Amanjiwo (pg. 120) and the Belmond Train (pg. 114). The spirit of adventure is also encapsulated in the Breitling Orbiter (pg. 68) and a pair of new Panerai Submersibles (pg. 60). The latter is part of an exciting slew of new timepieces revealed in this month’s Watches & Wonders (pg. 48 onwards). 

A gentleman who immerses himself in art develops a heightened sensitivity to beauty, proportion and harmony, which extends beyond the confines of galleries and concert halls into all aspects of his life, right down to the accoutrements and garments with which he chooses to adorn himself and this, our first fashion issue for the year, has those in spades.

Louis Vuitton heralds a “new formal” for its Prêt-à-Porter Homme FW24 (p. 26), and our indomitable Kelly Lewi has digested and parsed everything this season in her insightful Trend Report (p. 34). Heritage Italian brand Loro Piana has embraced the culture of the Rising Sun to great aplomb (p. 40) and our SS24 Fashion Spread (p. 46) ties all these elements together in a grand tapestry of aesthetic masculinity. Topping off fashion, we interview Singapore’s very own fashion icon, Desmond Tan (p. 70) — he’s equal parts actor and fashionista, but it appears he might have missed his calling as a connector of the people.

Accessories abound, serving as a conduit for cultural exchange and dialogue, transcending boundaries of language and geography: This season, timepieces and jewellery express facets of their collaborative partners like in the case of Hublot with Depeche Mode (p. 82) or Tissot with Damian Lillard (p. 86), or even as a reflection of its time as with the Piaget Polo 79 (p. 84).

We spoke to Art SG’s Magnus Renfrew (p. 102) and UBS’s Art Advisor Carola Wiese (p. 104) during its second edition, witnessing Singapore’s primacy on the SEA art scene as we begin to supplant Hong Kong. 

The Lunar New Year and with it, the arrival of Spring is considered a season of renewal and rejuvenation inspiring poets and philosophers with its beauty and vitality across East Asian cultures. In terms of fashion, the future is pretty darned bright: cute creatures of legend abound in Dior (p. 18) and Onitsuka Tiger (p. 24) collabs. Stone Island is also encouraging you to find your compass (p. 26) — you can’t get to your personal objectives without a direction, can you? 

Speaking of creatures, in East Asian cultures, dragons are generally considered benevolent symbols of power, wisdom and longevity. Whereas in Western cultures, they are frequently linked to chaos, greed and often the antagonists that need to be vanquished by heroic figures as part of their hero’s journey.

This February, Augustman is kicking off our hunt for “August Men of Tomorrow” (p. 15) — we are looking for men who are looking to assume their responsibilities as stewards to a wholesome society. We have a slew of draconic-inspired timepieces (p. 62 to 73). We also covered the new (and old) novelties at LVMH Watch Week from Hublot, Zenith and Bulgari (p. 74 onwards). For this issue, “main character energy” comes by way of the Parmigiani Tonda PF, as we address the trend that in watchmaking, the quieter and more subtle the timepieces are, the more voluminous they speak (p. 54). 

We covered escapes, local and abroad (p. 98 onwards) as well, in case you want to take your 2024 long weekends to the next level.

Psychologically speaking, humans absolutely need to be occupied with something deep, profound and difficult for lives to have meaning. Life is both gift and terrible burden; it means taking it upon your shoulders to transform the chaos of potential into the reality of positive and productive outcomes for you and your fellowmen. So, my recommendation is to get a solid pair of Onitsuka boots for those unavoidable storms (p. 24 or p. 40 — whichever colour floats your boat).

A solid timepiece is also worth its weight in gold. The Santos de Cartier has been an icon since 1904 and for 120 years been taking evolutive steps as a dressy yet versatile all-occasion companion (p. 42). Speaking of dressy, you need to pay more attention to Rolex’s serious aesthetic chops because collectively, we failed to notice that the Geneva Manufacture is more than just sports watches (p. 48). When dressing up, consider that couturier extraordinaire Dior has released a capsule collection so undeniably iconic yet so irrefutably quiet (p. 16).
 
Louis Vuitton, too, joins them in a Spring/Summer collection (p. 32) now heading to boutiques that speak with the elegance of Pharrell Williams’ trendsetting taste while still acknowledging the civil discourse of “stealth wealth”. This issue, we are also launching our inaugural feature: The Starter Kit — which looks at essential tools and services for you to start the year well equipped, well rested and looking your best.

During a TED talk, Kaustav Dey, Vice President of fashion behemoth Tommy Hilfiger said “Fashion helps us express who we are and what we stand for.” 

As we head towards 2024, we are looking to help you define what you stand for in this issue. Indeed, I never thought I would see the day men would carry what was once considered a “handbag”, yet here we are with C de Cartier (p. 20) and Givenchy (p. 22). As always, we get a little introspective towards the tail end of the year

As per our end-of-year tradition, the Editorial Team’s curated the top 100 products (from thousands) for you in our third edition of the Awesome List (p. 74).Everything in our December book is a desire to help you establish aesthetic literacy: redefining how you perceive yourself and how the world reacts to you.

There are subtle undertones of rebellion this season. Whether it’s Givenchy (p. 41) or Fendi’s collab with Stefano Pilati (p. 28), the concepts of subversion are alive and well. In a sense, they even connect with the contrasting philosophies of “quiet luxury” – what was once quietly (thus courteously) enjoyed in historical times and gave way to psychological prestige needs as luxuries became “status indicators”, has now come full circle as both mindset and aesthetic (p. 48).

Even timepieces are not spared with the stylistic push towards elegance and sophistication (p. 82) rather than overt displays of grandeur. It is against this backdrop that now, the global traveller, with his retinue of accessories and myriad of options, discovers that travel isn’t just the act of getting to one’s destination but also the trappings of that nomadic lifestyle – think Tumi (p. 106) and Rimowa (p. 108). We have begun to consider how our possessions affect us more than it influences those who perceive us.

Finally, consider Shawn Thia, our cover star. A young chap who took a bold direction in creating memes with SGAG eventually launched a career in acting (p. 52); what an allegory for Bulgari, a brand which in the last 12 years has become a recognised and beloved name in watchmaking – an industry that plies its trade on the back of a legacy of centuries.


Trappings can showcase our values because it takes a significant amount of coin and we spend undue amounts of time trying to figure out how to get our money’s worth.It is also in this process that identity often finds its most eloquent expression –  To what values and aesthetics do we aspire? To what lifestyle do we ascribe? It’s an age where those so blessed have choices in abundance.. The choice of a finely crafted timepiece or the allure of a precision-engineered automobile reflects our appreciation for excellence and the pursuit of
the extraordinary. Consider Chanel’s remarkable foray into high-tech ceramics in watchmaking (p. 46). It’s a testament to the unceasing pursuit of innovation and the harmonious marriage of tradition and technology. 
Conversely. purveyors like Patek Philippe (p. 110) and Vacheron Constantin (p. 114) continue to ply levels of craft that retain the best traditions of human artisanship. Speaking of automobiles, costs in Singapore means that a car transcends its functional utility as “a mode of transport”. Therefore investing in the best-made cars (p. 118) isn’t just a financial decision; it’s an investment in the joy of living life to the fullest.
 But ultimately, it’s not about materialism but using these objects as catalysts for inspiration and as tools to elevate our daily experiences. By surrounding ourselves with well-crafted, inspiring artifacts, we can transform the ordinary into the extraordinary, turning the drudgery of daily life into a canvas for our dreams to take flight.


In this issue, we embark on a sartorial journey weaving together the iconic threads of fashion’s greatest marques while being accessorised with watchmaking’s most storied brands, creating a tapestry of style that speaks to the connoisseur in us all. Dior’s haute couture history extends its sophistication onto its accessories and bags (p. 26), Braun Büffel’s more utilitarian roots are finding new growth in aesthetically crafted leather goods as the brand enters a new era (p. 38). It’s a simpatico perspective best described as accessorial grace.
Meanwhile, Hermès adroitly banked on classicism with contemporary appeal peppered with a soupçon of punk (p. 112) alongside the textured logo-mania of Fendi’s Chiodo backpack (p. 36). This subtle interplay of patterns and textures bridging the worlds of high fashion and artistry is a theme echoed in Bottega Veneta’s meticulous weaving of the past, present and future of Italian culture, heritage and art (p. 32). These brands, though distinct, remind us that fashion is a canvas for creativity, offering a playground for self-expression and individuality.
Furthermore, iconic fashion meets iconic timekeeping via Longines (p. 52), Bell & Ross (p. 54) and Cartier (p. 56) – suggesting that style is not just about appearance, but also an intricate dance between form and function.
Finally, what better representation for indulgence and elevated living than a week in the Maldives? A destination (p. 138) that reflects the seamless blend of colours and textures found in the world of high fashion. Its azure waters and pristine beaches offer a serene escape, and a euphoric sensation akin to slipping into a beautifully tailored ensemble like the Giorgo Armani (p. 98) fits that cover star Eddie Peng wears.

In this tome, we’ve packed what we believe to be the most worthy down payments for what we call “signifiers of taste and reputability” - the Rolex Datejust (p. 40) has been the choice of Presidents since its debut and so its inclusion should not be surprising. Also, what better symbol of accomplishment than Patek Calatrava Travel Time (p.44), one of the summits of horological achievement. The TAG Heuer Skippera (p. 50) is also one of those few beloved vintage revivals that managed to take a modern interpretation while being authentic to its spirit. The best bang for buck? One simply can’t go wrong with a watch that can handle formal or casual elegance like the Tudor Black Bay (p.54). 

Finally, we saved the best for major features: Our cover star, the new Louis Vuitton Tambour (p. 96) is an unexpected yet thoroughly welcomed addition to the luxury sports genre - the industry is finally waking up to the idea that integrated sports timepieces don’t always have to scream, they can be classy like the Parmigiani PF Tonda Sport (p. 106) or even sculptural, like an art piece you wear similar to what Hublot (p. 110) has with its Orlinski and Maxime collabs.

At the end of the day, great art needs a great canvas and this Fall/Winter 2023 menswear collections (p. 114) are an immaculate dreamscape for the sartorially discerning, serving as a reminder that oftentimes sumptuous fabric accompanied with exquisite tailoring make look simple but its minimalist sophistication makes your chosen accompaniments (like watches and jewellery) pop, for a lasting impression.

Humanity has gone from travelling for survival to doing so for prestige. But have we really? We discovered that flying 3,404 km to the Maldives (p. 108) isn’t about a flex of privilege instead it’s about human connections and that shared experience of new frontiers. Even a cruise (p. 54) is an anathema to many because you are mostly confined to a vessel, but at least it is no more a mystery than those who choose to indulge in staycations and those have become growingly popular even as international travel returns to full swing.

The quote, "Because it is there," is attributed to George Mallory, an English climber who perished during his third attempt to climb Mt. Everest. Beyond leisure, going into the great unknowns is what disrupters do. Suppressing all natural inclinations to risk aversion and going out there allowed Nelson Yap to turn Benjamin Barker regional (p. 86). Did you ever think there would be a Singaporean consumer electronics brand in Asia-Pacific? Jonathan Tan of Prism+ has done it (p. 66). What about new world wines (p. 50), and who would have thought fruits from the vine in places other than France can give the French a run for their money? Don Melchor did.

The human spirit is all about the willingness to risk in the attempt of furthering the gifts of humanity. Read about Franck Muller pioneering fun ways to tell time (p. 96) and Moët Hennessy Diageo Managing Director Patrick Madendjian on the new pleasures of rediscovering old spirits (p. 104). 

This issue is all about discovery and disruption.

Mads Mikkelsen looks intimidating but isn’t, he’s emblem of silver-haired refinement and maturity, with a face weathered and lined but rather than coming across haggard, he’s oozing bizarre sex appeal. He is a man of contrasts.

Flip this month’s tome and you too will discover an issue of contrasts - Chanel and Hermes (p. 16) as men’s accessorial staples? How can this be? A sporty Patek Calatrava (p.30)? Get out of here! Hublot x Nespresso (p. 40)? Have you all gone mad? Pastel coloured Panerai watches (p. 42)? Has hell frozen over? What we are witnessing is a renaissance in the art of combining two disparate concepts into one cohesive design.

Even planet stewardship is in the middle of a paradigm shift - Partners of Rolex’s Perpetual Planet Initiative have discovered we need to shift from mere conservation of species to conservation of functions (p. 82) as our Editor discovered during an epic diving trip to the Caribbeans. Even fashion’s latest buzzwords like “Quiet Luxury” have been turned on their head with unexpected styling twists on foundational key investment pieces (the spread on p. 100) - no longer quiet but quite the splash.

Life’s full of surprises. Enjoy the issue.

Watches can be totemic. For Joel in the game and HBO's adaptation of The Last of Us, his watch is a reminder of the life he had (and lost) and now found again in Ellie, his young charge.

This year, Watches & Wonders took it back to the basics - gone were the overtly technical novelties of yesteryear and in their place, timepieces grounded in the evergreen classics of watchmaking’s first golden age. Check out our coverage of the fair from p. 36 to 55, paying special attention to Rolex, Cartier, Tudor, TAG Heuer and Zenith. Special mention has to be made for Parmigiani Fleurier as the brand continues its rapid ascent, building upon its momentum from the last edition of the watch fair after a significant stall.

Furthermore, nothing goes better with emotional introspection than whisky, we cast our eye on Glenrothes - no longer than overwhelming peaty tipple but something more nuanced (p. 70) and then there’s Royal Salut (p. 72). We got realistic about staycations as well, so many of us spend them in Orchard Road which fails to live up to the vacation part of the term, so we recommended The Outpost Hotel (p. 80) 

As Joel continues to seek his “Tao” in his stewardship of Ellie, our cover star Xu Bin (p. 108) has already found his. Having left Fuzhou at a young age for Singapore, his “hero’s journey” is one shaped by Jin Yong’s wuxia, and he knows that even if he enjoys a modicum of success now, his journey of learning is only just beginning. 

Religious orders in antiquity paid great emphasis on jewels and jewel accessories to reflect caritas (or light) a sign of divine beauty. Over time, it was treated as something not masculine enough and a result, men's jewellery-wearing traditions became minimalistic. It therefore stands to reason, that part of our fascination and rising popularity of head turning models from Cartier (p. 42), Jaeger-LeCoultre (p. 46), Vacheron Constantin (p. 40) and Gucci (p. 48), to name a few, have entered into the luxury milieu with more sophisticated finishing, decorative techniques and even gem setting - we still love bling!

From our wrists into our stomachs: we had the fantastic tasting experience with an exclusive $12,000 bottle of Glenrothes 42 years (p. 76) and witnessed the launch of Fuji whiskey (p. 78); it’s not just watchmaking and whiskies, wearables are also enjoying a renaissance! We explored wearables like the Apple Ultra (p. 84) and the Garmin Marq 2 (p. 86) that show these devices are no longer just sports bio-metric accessories but true lifelong companions. 

This issue, we also spoke to several captains of industry: August Mentor and Microsoft CTO Richard Koh (p. 128), Aesop Perfumer Barnabé Fillion (p. 124), Hublot CEO Ricardo Guadalupe (p. 114), Zenith CEO Julien Tornare (p. 110) and last but not least, our ass-kicking cover star Ludi Lin (p. 104) explains exactly why men shouldn’t fear failure - we learn more from the attempt than we do the success!



This month, we celebrate our mothers, our crushes, our wives, it is these women who push us to want to be the best men we could be. It is this quest that, since time immemorial, has drawn us to beautiful garments and flashy baubles, like peacocks astride a sociocultural stage. This spring/summer sees a literal smorgasbord of masculine sophistication from Dior (p. 20), Loro Piana (p. 22), Gucci (p. 24) and the return of Shanghai Tang (p. 30); Tiffany & Co. has also unexpectedly taken a walk along the street(wear) side with a Nike collaboration (p. 34).
We have baubles aplenty also as we discover by way of Cartier, men love diamonds too (p. 40) – or do we love them because women are drawn to them? 
Women do love a rebel and in Hublot, the watchmaking pioneer which mainstreamed rubber, we find a paragon in the Classic Fusion Original (p. 44)
and of course, what better emblem that we would die for them – aside from Bryan Adams’ (Everything I Do) I Do It For You – than the new Bell & Ross BR 01 Cyber Skull Bronze (p. 46)?
Headlining August Woman of the Month, Tan Kheng Hua loves hardworking, responsible men. And what better way than making our planet perpetual starting from the Galápagos (p. 90), conserving our manta rays with Panerai (p. 94) and being conversant in the language of our soul – art via the perspectives of Takashi Murakami (p. 98) and Yayoi Kusama (p. 108)?


Taking into account, the globalists who grace our pages and what they wore and marrying that with our superior ability to pick menswear trends for 2023, AUGUSTMAN found that our financial prudence tilted the scales in favour of stalwart brands with timeless yet distinctive offerings like Dior, Saint Laurent, Fendi, Emporio Armani, Gucci and also Bottega. In the realm of timekeeping,  the ethos of “buy less, buy better” continued with gems like the exquisite Cartier Tank Francaise gracing our cover star. Parmigiani’s new vision for the Chinese luna-solar calendar in the Tonda PF Xiali was also an eye opening rendition of time and date-keeping that we have long accepted as complex but executed with such readable elegance. Also, check out our reportage of new novelties from LVMH Watch Week. 


On the lifestyle front, we reviewed a couple of laptops that are capable of pulling the double duty of work and play; we explored the metaverse and found the Pico 4 VR headset is a step in the right direction. Finally, hear from titans of industry like Frederic Arnault, the new CEO of TAG Heuer on what tech means in traditional watchmaking and Panerai CEO Alessandro Ficarelli about luxuries beyond what is worn on the wrist.


This issue was conceptualised as a spring board into the new year. We have pre-season collections (p. 14 to 21) from Louis Vuitton, Dior and Alexander McQueen. As we look forward, we look at the road taken and Breguet’s own modern legacy (p. 30), while casting an eye to the future with creations like the Hublot with rainbow-infused carbon case (p. 32) and Epic Timepieces (p. 34) as selected by the legendary Laurent Picciotto. Just in case the year is beginning a little rough, we have a guide to whisky (p. 44) and we are equipping you with the tools to keep life on track with the latest wearables from Montblanc and Apple in our Quantified Life series (p. 50).

Dressed in Onitsuka Tiger, cover star Glenn Yong has choice words for toxic critics. Even our features are tailor-made to equip you with a working knowledge of all things required in a gentleman’s repertoire: Watches for Gentlemen (p. 88), how epic composer Ryuichi Sakamoto breathes new perspectives into Krug (p. 92) and UBS’s approach to art with Mentor August Hatecke (p. 96).

Enjoy the issue.

December is a time of thoughtfulness and reflection. Reconsidering long-held bias is the duty of all gentlemen; we should take stock of our intellectual positions on everything: Take Hublot for example; are serious they serious watchmakers and in researching our cover star (p. 62), we discovered that indeed they are. in we spoke to model/singer Iman Fandi (p. 56) to hear her perspectives on what is “proper” masculinity. 

Even Dior has been getting in the swing of redefining couture for our time, blending Californian skate culture with fashion (p. 16). Prada and Loewe have been hard at work at redefining what we consider luxury as well (p. 54).

As we close, we should also count our blessings for the men and women, the Italian commandos I trained with during the Panerai Experience (p. 40) who stand at the fore keeping geopolitical barbarians at bay as members of NATO. CEO Jeremy Lim also spoke to us on the sacrifices of the generation before (p. 68) that made 50 years of Cortina possible. And what good is all that history, if we don’t honour it correctly? TAG Heuer Heritage Director Nicholas Biebuyck (p. 72) tells us. All this and our Christmas “Awesome” wish list (p. 90) to ease you into 2023.


With demand of popular watches outstripping supply, Patek Philippe has taken great pains to announce that “there’s no star” coinciding with the release of their new Nautilus (p. 34). Understanding that some timepieces have become commoditised, we talked to world renowned retailer-collector Laurent Picciotto about how he sold 95% of his collection and somehow ended up collecting only Bulgari Octo Finissimos (p. 88).

As Christmas appears on the horizon, even our thoughts turn to our better halves, that joy is unadulterated when it is shared and there are some choice Rolex models (p. 94) that can be enjoyed together.
We are also spending the last quarter of the year with eyes cast toward renewal with our Homme Improvement issue where we look at homes in addition to our mind, body and soul. Given that the majority of us spend our lives ensconced in ever smaller apartments, we study the Architecture of the Veil (p. 104) a design philosophy that hides magnificence. We speak to Jean-Michel Gathy to understand his visionary thinking (p. 108) and we also studied at the feet of interior designer Steve Leung, that ultimately good ambiance is all about the people (p. 112).

We have not forgotten our core remit, fashion, either – looking into voluminous layers and monumental ensembles that are unconventional yet stylish (p. 114), once your eyes have been satisfied, we have not one but two Michelin-starred restaurants for your attention as well, Nobu and Capella’s new Fiamma (p. 54 - 57). You can consider this issue your isotonic refreshment as we enter the final leg of 2022.

This tome kicks off Augustman’s inaugural exploration of “hype” with close to 30 pages on streetwear 
– from the latest sneakers (p. 26 to 35, p. 106 to 109) to totes and the latest runway-worthy ensembles (p. 114). The October issue is headlined by the King of Singaporean hype and Hip Hop himself, Yung Raja (p. 96).

Hype culture has also grown with the generation that was part of it. In the good old days, we were willing to make sacrifices to take home a hoodie or coveted pair of Jordans; now all “grown up” we are ready
to do the same for a watch. And we have a smorgasbord from p. 38 to 73 on everything: from the simple yet sophisticated Finissimo to the gorgeously larger-than-life overbuilt complications from Franck Muller. Suffice
it to say, Hype is now an all-encompassing movement that transcends the generations.

Everyone from your Gen Zs to Boomers is invited. I’m not kidding, the Oyster Perpetual Day-Date (p. 102), the most popular timepiece from my father’s era, is now considered “hype” – the more gold metal, the better. Welcome to the age of the Hautebeast.

Our cover star, Jaren Lewison (p. 90) is a bona-fide geek, having graduated Summa Cum Laude from the University of California in three years. His shot at superstardom came age 19 while he was playing the namesake thespian in Shakespeare In Love at the International Thespian Festival. When he got cast as super-nerd Ben Gross in the Netflix hit series Never Have I Ever mid-festival and they say, the rest is history. Proof in point that geeks do inherit the world.

Formula 1 racing is also an incredibly geeky sport as Rolex (p. 96) highlights the physics-defying nimbleness at the hands of the drivers and high-performance engines. Fashion too has become
a high stakes race as our Fall Winter 2022 trend report (p. 104) will show and our “Metamorphosis” fashion spread (p. 122) will demonstrate. The future looks pretty bright in watchmaking as well as classic hits are updated for the modern era – a Heuer Monaco (p. 50) in an unexpected purple, 
a surprisingly colourful Hublot Ceramic (p. 52), a refreshing perspective for luxury sports watches from Parmigiani (p. 54) and finally, a Japanese tourbillon from Grand Seiko (p. 60).


In this MVMT special edition, Augustman was honoured to have seen how premier watchmaking brands in the world made their emblematic timepieces; We were invited to Jaeger LeCoultre’s Le Sentier facility and  Montblanc’s Villeret manufacture. We also got to speak to some of the leaders guiding some of the hottest brands today - Antoine Pin who heads Bulgari Watches, CEO Guido Terreni at Parmigiani who just launched a world premiere in the Tonda PF GMT Rattrapante and Christian Selmoni at Vacheron Constantin, the first brand in the industry to have two of the hottest integrated bracket watches in the segment.

Now more than ever, timepieces have become essential accessories for the budding fashionista as Idris Elba donning the Gucci 25H with the brightest colours of the season. Speaking of fashion, you will discover that cover star Louis Vuitton has elevated simple time indication into a high art - Spinning cubes instead of hands, in an exclusive interview, Head Watchmaker Michel Navas speaks to Augustman about the creation of a new icon, new complication and the future of the one of the world’s most distinctive shapes.


Asthetics is a core design principle that defines a design’s pleasing qualities. In visual terms, aesthetics includes factors such as balance, colour, movement, pattern, scale, shape and visual weight. Designers use aesthetics to complement their designs’ usability, and so enhance functionality. Every single brand within these pages espouses a philosophy not just for beauty but pleasure. Take Brunello Cucinelli (p. 18): functional, soft yet structure. Hermès (p. 22): the team’s favourite not for its prestige but rather, its beauty without fussiness. Then there’s Rimowa (p. 30), as practical as they come but now matching the tone and tenor of the streetwear era. Design thinking has so permeated our lives that even brands like Gucci are casting their shadow in the hospitality industry with the new Elisir d’Elicriso (p.60); Belmond and Dior have teamed up to create a fantasy retreat (p. 68); the Rolls-Royce Boat Tail takes the high seas and translates it for the road (p. 74). Finally, we revisit our forebears of human society with Vacheron Constantin’s Tribute to Great Civilisations (p. 94). Enjoy luxury goods for what it can bring your soul.

August Man SG Magazine Cover - Issue 208 (December 2024) Edition

Issue 208 (December 2024)

August Man SG Magazine - Issue 208 (December 2024)

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August Man SG Magazine - Issue 207 (November 2024)

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August Man SG Magazine is the go-to magazine for the discerning Singaporean man. With its focus on fashion, luxury, lifestyle, and culture, August Man is the ultimate guide to living the best life possible.

August Man SG is known for its high-quality photography, informative articles, and exclusive interviews with celebrities, business leaders, and socialites. The magazine covers a wide range of topics, including:

* Fashion: August Man SG showcases the latest fashion trends from the world's top designers, as well as the best places to shop for luxury goods in Singapore.
* Grooming: The magazine covers the latest grooming trends, from skincare and haircare to fragrance and shaving. August Man also reviews the best grooming products and services in Singapore.
* Watches and jewelry: August Man SG is your go-to source for all things horological and jewelry-related. The magazine also covers the latest watch and jewelry trends and product releases.
* Travel: August Man SG inspires you to travel to the best places in the world, with in-depth travel guides and reviews of hotels, restaurants, and attractions.
* Food and drink: August Man SG reviews the best restaurants and bars in Singapore, and shares recipes and tips for cooking and entertaining at home.
* Lifestyle: The magazine covers a wide range of lifestyle topics, from fitness and wellness to home décor and technology.
* Culture: August Man SG keeps you up-to-date on the latest cultural events and happenings in Singapore, from art exhibitions to concerts to theater productions.

If you are a man who wants to stay ahead of the curve and live the best life possible, then August Man SG is the magazine for you. With its informative articles, stylish photography, and exclusive interviews, August Man is the ultimate guide to living a life of luxury and sophistication.

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August Man SG Magazine - June 2013

August Man SG Magazine - June 2013

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