With various platforms to choose from, Social Media is an easy and powerful marketing tool that can help to spread content to a large number of people within seconds. In this issue of H4ufme, we spoke with a few salons that have utilized social media to gain recognition, and have now become some of the most popular salons known for each of their unique concepts.

H4UFME FINAL PHYSICAL
Ending our physical H4UFME after 20 years, let’s look at how far we’ve come.

Golden Scissors Award is back again with its fourth edition. This annual event is specially coordinated for hairdressers and barbers all around Singapore. On 10 September 2019, at Zouk, emceed by Tan Yan Wei and Fiona Loh, hairdressers and barbers were in for a night of fun and celebration as others showcased their artworks, talents and skills on stage. For the first time in GSA History, drag queens Alan Labush and Noristar Narcisso hyped up the audience with their dazzling appearances, personalities and entertainment, taking the entire party up to a whole new level.

This year, participants of the Creative Hairdresser Award have to adhere to the theme “Prism” when crafting out their creative works. Additionally, for the very first time and in collaboration with ANDIS Clippers, GSA is proud to present Modern Cut Fast Fade by ANDIS Category. The various competition categories include — Student Hairdresser Award, Elegant Evening Award, Hair Tattoo Award, Fantasy Award, Pioneer Generation Hairdresser Award and Pioneer Trade Distributor Award.

Getting Personal - Need a break from all the daily hair talk? This issue, we lighten things up a little with some fun interviews. We think it’s time we got to know our hairstylists a little better—what they like and what irks them. Have you ever wondered what type of customers other hairdressers face in their salons? Or what they like about hairdressing? Read on to get to know your fellow hairdressers!

The Rising Trend of Hybrid Salons: Be it practical and efficient, or quirky and entertaining, we are seeing more hybrid salons in Singapore these days—hair and nails, hair and coffee, hair and cocktails and even hair and art! Wondering what it takes to manage a hybrid? We gained some insights from founders of local and foreign hybrid salons.

Being so closely related to fashion, naturally hairdressers also need to stay on their toes when it comes to trends. But where can you find good inspiration for your next work?  Which fashion designer’s works can you turn to for a dose of uniqueness? 

H4ufme interviewed 4 stylists, who have worked on runways. Here is their take on what the new trend for hair will be and where you can find new inspiration for your creativity.

It has become evident in the past few years that social media is a substantial part of our lives, creating an impact on society everyday. Most of us access our Facebook, Instagram and Twitter accounts on a daily basis. We scroll through these channels for news, entertainment, interaction and inspiration, influencing many of our daily decisions.

Many people and organisations have successfully used these platforms to gain publicity and grow their businesses quickly, proving that social media is one of the biggest and most powerful marketing tools today.

However, many of us are also still struggling with using social media effectively. We spend hours a day trying to expand our online profiles, editing and posting pictures. Yet, the numbers are not increasing. 

This issue, we delve deeper into the matter and find out what the digital age is all about, and how we can efficaciously utilise social media to assist, grow and thrive in our businesses.

The annual Golden Scissors Award is back with another night,  specially coordinated for hairdressers all around Singapore.  On 18 September 2018, at Zouk, hairdressers can showcase their talents, gain recognition for their work, as well as celebrate as one industry.

Guests were dressed to fit this year’s trendy K-pop theme. The various competition categories include – Student Hairdresser Award, Creative Hairstylist Award, Elegant Evening Hair Piece Award, Fantasy Award, Salon Best Design Award, Lifetime Hairdresser Award, Pioneer Generation Award and Pioneer Trade Distributor Award. This year, there is a brand new addition to the competition categories – the Hair Tattoo Award.

This issue of H4ufme is specially dedicated to our local talented hairdressers. We speak to Singaporean hairstylists who have been in the industry for a number of years about their start in the industry, their struggles and successes.

Ever wondered what it takes to create and manage your own brand of hair products? 

In this issue of H4ufme, we support local professional brands as we speak to the owners of these products or companies and find out important factors of developing a brand, the struggles that they have had to overcome, and the direction to success.

Competitions give hairstylists the opportunity to step out of the usual salon routine, take hairstyling to another level, and entrench themselves in creativity that may not be found in daily work. It is also one of the best ways to gain exposure as an individual artist.

With the hair competition scene in Singapore on a constant rise, we decided that we needed a VOLUME 2. However, this time instead of speaking to the winners like we did in our previous Competition Issue, we decided to interview the participants of various competitions to get an insight of each individual’s experience, and to get their opinions on what organisers can do to entice more hairstylists. We also spoke to some of the judges to get advice for hairstylists who are planning on competing in future and to find out what goes on behind the scenes of a competition.

With today’s ever evolving hair trends and techniques, there is no end to learning no matter how many years of experience you have in the industry. In Volume 2 of our Education Issue, professionals from hair salons, institutes and organisations share their views on the importance of education, what kind of education is necessary for the industry, and insights to the hairdressing occupation.

Over the years, we noticed an increase in barbershops in Singapore. In this year-end/new year issue, we would like to welcome the boys to the scene.

H4UFME has finally reached its first milestone: the 100th issue! 🎉 

In the 100th issue (Oct/Nov 2017), we celebrate our local hairstylists for their contribution to the industry in ‘ASIA’S NEXT TOP STYLISTS’ and the exclusive Golden Scissors Award 2017: The Red Party! 

Not forgetting in the 100th issue special tribute, we remember the highly respected and talented hair maestro, the late Shunji Matsuo-san, who spent his life making women (young & old) beautiful.

While you may have many clients a day, each of your customers only has one hairstylist at the moment. How you treat every single one of your customers will greatly determine their next salon visit. In this issue, read about how some successful salons maintain their businesses through understanding the importance of customer service.

The demand for scalp care products and services are increasing these days as people are starting to recognise that the condition of their hair could have more to do with their scalp, and that they cannot have healthy hair without a healthy scalp. In this issue of H4ufme, we speak to professionals about the importance of scalp care and its trending products and services.

Working in a salon not only requires skills, knowledge and hard work, but also proper communication. Communication is vital for businesses and this includes the salon business. For instance, a very good hairstylist with top cutting skills may still not satisfy a customer if he or she does not truly understand what the customer wants.

In this issue of H4ufme, we recap the enthralling night of Golden Scissors Award 2016 with tons of visuals and quotes from our judges and winners. Take a second look at the imaginative and inspiring work of all our contestants, and start planning for GSA 2017! We also begin the year with Hair Fashion as we get professionals to tip us on upcoming trends.

Healthy, beautiful hair is essential in looking and feeling good and confident. Our hair plays a major role in our appearance, which is why it is so important to ensure that the hair receives the best treatment to prevent from damages caused by chemicals and other external factors. 
Many people make the mistake of only turning to treatments when the hair is already severely damaged by harsh chemicals. For any style or colour to look good, the hair has to be in good condition, which is why regular hair treatments in between chemical treatments are so important. This issue, we spoke to the educators of different brands about the importance of hair treatments.

Gone are the days when people had their hair coloured to cover greys or simply just to “look fresh”. Today, it is about looking fashion-forward and unique, about creating a personal style, and about standing out from the crowd.

Colours are now used to express personalities, emotions and even moods. Tones complement haircuts, textures, and are even able to contour the face shape. Trends are changing quicker than the seasons and a new colouring technique is created even before the old one is fully mastered. It is not just about colour anymore. Colours come with different styles now – balayage, dip dye, stenciling and so on. How are you keeping up?

Styling hair for brides, or even grooms for their wedding may be a little stressful. It is one the most important days of their lives and they want their hair to be in the perfect condition to achieve their dream styles. This issue, hair professionals share advice on wedding hair preparation. From suitable colour tones, helpful treatments, and advanced technologies, H4UFME has all the tips you need to help your clients walk down the aisle in style.

Vacations involve long hours of plane rides, different climates, water sports and other fun, vigorous activities. However, many do not realise that their hair may not be prepped well enough for the new environment until they arrive at their destination. What fun is it being on holiday with dry, tangled hair or an itchy scalp? Which is why, with the holiday peak period approaching, H4UFME gets travelling hair care tips from professionals so that you are well-equipped to help ready your clients who are going on vacation. Get your copy now!

Reaching our 90th issue, we discuss the standards of hair education in Singapore, how it can be improved, and how important it is for the industry. Don’t miss out the thirteen-page feature in which we spoke with salon owners, trainers, students and stylists from various academies to get different views about hair education and its value.

Kick-starting the New Year with our 89th issue, H4UFME presents The Competition Issue! We spoke to winners of various competitions to find out the life after triumph. Do also look out for the inspiring collections from finalists of Goldwell Colour Zoom 2015 and Shiseido Professional BIA Singapore 2015.

In this issue, it’s all about successful chain salons locally and internationally. We interviewed with chain salon owners on the success of their salons! We’ve also spoken to top industry player, Vadre Grigsby (Artistic Color Director for Pravana) in our exclusive Hair Talk features. Don’t miss out our new segment, Tried & Tested- where we gave unbiased reviews on the latest Cureplex, Shiseido and Joico treatments. Grab your copy now to find out all about the exciting news and launches happening in the hair industry-locally and internationally.

In this issue, we're all about the machine age. Get to know more about the origins of hair tools and equipment, as well as how they've taken center stage in the hair industry! We've also spoken to top industry players, such as Cherry Petenbrink (Lead Color Consultant for The Hunger Games Series) and John Moroney (VP, Global Education of Kao Salon Division) in our exclusive Hair Talk features. Grab your copy now to find out all about the exciting events and launches happening in the hair industry - locally and internationally.

South Korean actress and L'Oreal Professionnel's first Asian spokesperson, Yoon Eun Hye graces the cover on this month's edition of h4ufme. On this issue, we zero in on why your salon should go natural, as well as exclusive interviews with Cory Couts, Christophe Gaillet and Cha Hong from L'Oreal Professionnel and Ritsuko Ehama from Shiseido Professional. In addition, we've also got the most inspiring look book collections and the latest in hair trends, news and products you should know more about.

The H4ufme Magazine is a bi-monthly professional trade publication that covers the latest news within the hair industry of Singapore. H4ufme is distributed freely to all hair establishments within Singapore and we currently have over 20,000 readers.

Strut your style for 2015 with the hottest looks of the season! This issue is jam-packed with interviews with the Grand Prix winner of the Shiseido Beauty Innovator 2014, and the hottest looks to keep you inspired in our H4ufme Inspire look book collections and more!

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H4ufme Singapore Magazine - February - March 2017

H4ufme Singapore Magazine - February - March 2017

In this issue

How to Brush Your Hair?

The Don'ts of Social Media

H4ufme Singapore Magazine Description: