OOH, DOOH and Outdoor Advertising are common acronyms used for Out-of-Home Marketing. The actual power of OOH as a Marketing channel is often under-estimated. The amount of outreach in terms of dollars spent on it can sometimes achieve better results than the traditional media.  As Singaporeans are always on-the-go, what other advertising mediums can better connect with consumers than one that is nearest to them? This issue contains several case studies from the main players in the OOH industry on successful applications of OOH campaigns with trackable results.

Artificial Intelligence is all around us and we use it consciously or subconsciously, a few hundred times a day. Needless to say, AI is fast changing the marketing industry and shaping how businesses reach out to consumers. 

Marketers today will need to manage the changes brought about by AI applications. How can marketers integrate AI in decision making? And how does one navigate the jungle of hundreds of vendors and sites pushing AI-powered solutions to business challenges? 

In this issue, we explore the current state of AI in the industry. For this issue of Industry Chat, we interview practitioners on how AI and data has impacted their marketing strategy and operations. We speak to PR director from e-tailing giant Zalora to get his perspective on how the company leverages AI in decision making. We also get some tips from comScore’s Joe Nguyen on how to look at big data. Enjoy reading!

Have you noticed our new look? We've gone bigger! We believe in evolving in order to stay relevant. And you, our readers, can evolve with us. Organisations and their brands need to constantly communicate with their clients. Sometimes, the communication is one-way. But as you will read in this issue, that will have to change. Our Editor-in-Chief states thus, "The customer journey has changed tremendously in recent years. Technology and social media has given rise to many more opportunities for interaction and engagement. Each touchpoint is an opportunity for a company to engage, connect and remind consumers of why they love your brand." So read on and don't forget to provide feedback!

In this issue of The Singapore Marketer, we dive into Digital Marketing and Digital Transformation, an emerging area that many marketers have had to transition into. Whether we are digital natives or digital immigrants, cultivating a digital mindset and harnessing data that will help drive our digital campaigns are vital skills for digital marketing success.

Read on to find out more about how to keep up with the rapid evolution in Digital Marketing with Scott Bales, leading digital and innovation consultant and TEDx keynote speaker. We delve into data collection strategies that will help drive more effective digital marketing campaigns. 

Happy reading!

This issue might have come late but we promise it's worth the wait! Read on to learn more about the secrets of how Content Marketing can open the floodgates to stunning marketing success! With content marketing being one of the most hotly discussed topics these days, this issue will surely excite you with much food for thought over the coming months. There are also other very insightful and enriching topics presented in this issue. Dr Ken Hudson shared about Thinking Switches, on how you can switch from one mode of thinking to another and back again. Professor Sonja Prokopec expounded on Experiential Marketing in the luxury retail sector and talks about the three ways to engaging luxury consumers. Happy New Year and Happy Reading!

October Issue of The Singapore Marketer may come slightly late but we have packed in a series of interviews from marketing gurus, including the Father of Modern and Future Marketing Marketing, Professor Philip Kotler. Professor Kotler addressed the some of the most commonly asked questions such as 'How does the 4Ps of Marketing still applicable to today's context of Marketing?" and "What are the marketing rules in disruptive times like today?" Brand Storytelling remains the main theme for October issue as we would like our contributors to share some storytelling techniques that can help you better reach out to your customers in the upcoming festive seasons.

We are surrounded by Neuromarketing on a daily basis, be it on a product label or advertisement. Reading this issue may help you save some bucks in your wallet as a consumer! If you are a retailer or marketer, absorb some tips to draw your customers in now!

There is no doubt that social media is a good way to reach out to people especially in this Facebook, Instagram and Snapchat dominated world. However, have you thought of its appropriateness? How many people deliberately go to the various social media platform in search of their favourite watch or apparel? You often see sponsored ad in social media channels, but are they really effective? Think again. There may be other ways to reach out to your target audience subtly yet more effectiveness and long lasting. Flip on the pages if you are keen to read about them!

As a jumpstart to the new year, MIS would like to wish all readers a Happy New Year! Big Data & Analytics is the backbone of most marketing activities in 2016 and years ahead of us. Have you wondered what are the data trends in 2017 and how to win big with the customers using data? We are here to guide. Packed in this issue are quick tips and interviews with data guru from Microsoft as well as content master from Hootsuite Media Inc. Don't miss the first issue of 2017 as we have geared up for greater content in the new year. Cheers!

Are you playing the digital "catching" or already at the front of the race? Whatever it is, don't stop! Someone will catch up before you know it... Technology evolved in lighting rate, keeping yourself updated on the latest tools will equip you with the knowledge to find the right one for your business or brand. Now you don't have to search everywhere for the manual, we have everything you need in this issue! What are you waiting for?

Writing a good piece of content is both an art and science. It takes creativity, strategies and tools to map out a good piece of write-up. Download a copy of the July issue as you will definitely pick up some tips and tricks to make your content stand out from the mess!

Marketing techniques are constantly evolving and tools are invariably transforming, all of which will pose ongoing challenges of renewal for marketers to stay relevant in the game. 

What does 2016 hold for social media users? We will expect to see new technologies fundamentally changing the way we interact with social media, opening up new and more options to shopping and enabling us to share ever-more vivid, real-time experiences. By now, if you are still interested to know more, download the full issue and grasp all the tips for your social media campaign!

We have gathered interesting finds in this issue! Did you know men and women are motivated by different marketing information? You can read on marketing tactics to appeal to the various genders emotionally and hence leave a greater impression in their purchase lifecycle. This is also a star struck issue as we had the honour to interview the celebrity couple with the sweetest tooth and loveliest cupcakes business, Daniel Ong and Jaime Teo. The Singapore Marketers managed to dip in and get the couple to share their secret recipe to marketing success and to keep the cupcakes business ever so vibrant.

It is not surprising for organisations to view PR as an afterthought and to favour other marketing tactics that can easily be tracked and measured. Without a long-term PR element in your marketing strategy, you will constantly be hunting for customers instead of farming for customers' loyalty. Check out the latest PR practices and strategies that can be used in your marketing mix and bring your company to the forefront!

Search Engine Optimisation or SEO has completely taken over the game of marketing. In this issue of The Singapore Marketer, we are bringing your company name from LOST to FOUND using the SEO algorithm. Many companies are investing on SEOs, but how can they do better to push up their search ranking. We have articles to tell you how! Apr-Jun 2015 issue is fresh out-of-oven. Download a copy now! 

This issue focuses on Content Marketing! It is claimed that Content is still the King after all. Flip through the pages and you can easily find out why.  Here's something you cannot miss out as well! We have a special feature on Professor Jagdish N.Sheth, a recognised thought leader who has been called by Dr Philip Kotler as a 'renaissance think". Prof Sheth shared his view points on marketing China product. Download this latest issue now!

We know it is a tough job to find a magazine that packs mainly direct marketing articles in 52 pages. We prepared it for you! Direct Marketing in compliance with PDPC and How to Reinvent Direct Marketing that Sells are articles that might help you to gain deeper insights. Most importantly, The Singapore Marketer has featured an interview with Ms Pauline Ng, a gorgeous and young entrepreneur, who is the Found & Managing Director of Porcelain, The Face Spa. She shared on her secrets to build a strong presence in the digital and social space. Download your copy now!

As we are shifting to a new paradigm in Online Marketing, what should Marketers be concerned about? In this issue of The Singapore Marketer, learn on how IT impacted online Marketing and the Dos and Don'ts of managing Online PR disaster. More insightful articles on Online Marketing are packed in this issue. 

Online Marketing encompasses a number of activities which are often most effective when an integrated approach is adopted. In this issue of The Singapore Marketer, there are articles on Marketing Automation, Interview with Spotify's Director of Asia, Ms Sunita, the impact of IT on Marketing Online Marketing, Managing Online PR disasters and etc.

In this issue of The Singapore Marketer, we will bring your attention to building a long lasting relationship with your existing customers, while growing your base at the same time. The two big words "Customer Loyalty" has to be earned and kept. New section! Every issue, a featured member will be asked on their experience in the arena of Marketing.

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The Singapore Marketer magazine is the quarterly publication of Marketing Institute of Singapore that congregates the latest trends and issues that concern marketers today. With its strong editorial content, the magazine is today Marketers' most trusted companion. 

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The Singapore Marketer Magazine - July - September 2015

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