The Science of Decision Making

Effective legal marketing depends on understanding how and why people make choices, but many common assumptions about this process are incorrect. To build a powerful marketing strategy, learn the science of decision making.

LAW + TECH
Technology moves faster every day. Although the legal industry tends not to be an early adopter of disruptive technologies, the ways in which the internet can help you manage and grow your practice are innumerable. No one has time to explore them all, so how can you get a good return on a modest investment of your time?

PRODUCT SPOTLIGHT
At a small law firm, your attorneys might have to juggle multiple responsibilities regardless of position. Smokeball attempts to increase productivity and ease workload for small law firms that may have limited resources.

VIRTUAL IMPRESSION
Techniques for creating effective calls to action

MESSAGING
Negative reviews: How to respond publicly to unhappy clients

PODCASTING 
Listen to these top 10 podcast picks for attorneys

POLICY
Facebook challenges gag order on free speech grounds

In this issue we give you the complete website launch guide, go in depth into micro content, and other ways to help you market your law firm.

Law firm marketing success stories plus SEO in depth. Find out how law firms are growing in this issue of Bigger Law Firm Magazine.

There is an age-old myth that scrolling is bad user experience. People do not like to scroll. Users simply do not scroll past “the fold” of a website. With this notion in mind, designers try to keep web pages short. However, this myth no longer rings true. We unlock the scroll myth in this month's Bigger Law Firm Magazine

Curate your best marketing mix for 2019: Most lawyers understand the importance of having a good marketing plan. But many may not realize that there is no formula for the perfect marketing mix guaranteed to work for all firms. Kick off 2019 with a powerful start.

Are your prepared when disaster strikes your law firm? Plus find out how customizing your website's user experience can drive more clients to your law firm. 

Is your law firm's website doomed to fail?
Your law firm’s website is more than an advertisement. It can shine a light on your successes and deliver the revenue you need to take your firm to the next level. Or it can fail. 

As potential clients continue to search for attorneys online, law firms must prioritize digital accessibility. This means making sure technology is available to a wide range of users, including people with disabilities.

Can your website navigation deliver?

Website navigation is a small design element with an oversized responsibility. Navigation can determine whether website visitors become leads. 

Plus
- How to promote videos
- Tracking online marketing results
- An much more!

Update your SEO for voice search. You are likely aware that using one’s voice to control internet- connected devices, including speaking search engine queries, is on the rise. But did you know that voice search has significant implications for search engine optimization? See what your law firm needs to know.

Promote your content effectively

Lawyers should think about promotion from the time at which they begin a piece of content until they gain viewers. They should also understand the ways people share content. It is seldom the case that one significant share is followed by an outpouring of shares.

Is Advertising Breaking the Internet?
Online advertising is often criticized for failing to serve the needs of consumers. Articles, videos, banners and other ad content are designed to advance the objectives of the corporations that nance them, without respect for user experience.

Can we stop the spread of propaganda online?
As details continue to emerge about how foreign powers are using social media to manipulate voters, governments are beginning to try and fight back.

Boost email conversion rates
Email marketing is a great way to build a relationship with your target audience. Ensure your emails do not get lost among the loud marketing messages and competitive subject lines bombarding recipients daily.

Plus…
Help stop Google Maps spam
How your firm can benefit from community involvement
Make sure you are protected from the KRACK attack
Understanding featured snippets

Link Building Strategies and Ideas - Google has confirmed that its three most important ranking factors are RankBrain, content and links. Google has not clarified order of importance between content and links, but it has stated that RankBrain is the third most important ranking factor.

Client Journey Mapping: Why your law firm should be doing it.

PRACTICE MANAGEMENT The new ethics of attorney and client email communications.

DESIGN OBITER DICTA Web design conversion killers.

SECURITY Secure sensitive data on your personal devices.

The Lights Are On But Nobody's Home: Are Smart Devices Ready For the Office?

Smart home devices and accessories are becoming as common as the toaster or microwave. But are they ready to join the workforce?

Legal Aid Funding Faces Cuts
The Legal Services Corporation, which funds legal aid for low-income Americans, would see its budget completely eliminated under President Trump’s budget proposal.

Conversion Rate Optimization
Conversion rate optimization is a practice in which your objective is to devise a good user experience and increase revenue. Your aim is to understand your customers and the speci c strategies necessary to help them.

Plus…
The Scoop on Google Fred

5 Practical Tools to Boost
Your Content Creation

Courtroom Tech: From Cameras
to Conferences

Protect Your Browser History from ISPs

Tort Reform Goes On Trial

Although it has not been as widely accepted in the legal community as in other industries, artificial intelligence (AI) is quickly becoming recognized as a viable tool that can be used to improve the efficiency with which lawyers complete their work. 

LAW + TECH
Virtual Reality in the Courtroom
Imagine twelve jurors sitting in the jury box, listening as the defense attorney presents them with imagery of a crime scene, showing various views and pointing out salient details. But instead of viewing a projection or large prints, they are seeing the evidence through virtual reality goggles. This may happen sooner than you expect.

MESSAGING
Journalism Techniques for Compelling Content Marketing
When your law firm’s marketing team creates press releases, blog posts and other content, they can and should borrow from the best techniques of journalists.

MARKETING OBITER DICTA
Guest contributor Stacy King outlines four ways law firms can benefit from community outreach 

VIRTUAL IMPRESSION
Legal tech solutions to help your firm get organized

POLICY
The future of net neutrality under a Trump administration

FUTURE OF LAW 
In a first of its kind case, Amazon is asked to hand over data in a murder investigation

SEO IN-DEPTH
What does movement in map placement mean for local search?

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Bigger Law Firm™ Magazine is committed to bringing you legal tech news. Stay up to date on new services, search engine announcements, law firm security, and cases that may affect the way you advertise your law firm. 

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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which gives digital readers unlimited access to 9,000+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 88 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Bigger Law Firm Magazine - July / August 2017

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