Forty South Tasmania - Issue 97

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Our magazine has changed. In this year of dramatic change, when our lives have been turned upside down, or, more accurately, outside in; when change has become the new normal and, for a while at least, it was hard to remember what the old normal felt like; our cosmetic adjustment seems a little thing.

When we started planning it, however, back at the start of 2020, before the world was attacked by pandemic-shaped change, it was a big thing for us. We wanted the magazine to match our new and massively changed web site – to be launched in August – and that’s why have a new cover design, new-look internal pages and a new name, Forty South.

Mind you, I don’t expect the last of those to cause any issues. People always called us Forty South anyway. Forty South Tasmania was just too much of a mouthful.

Introducing change is rarely a comfortable journey, however, and people react differently to it. As Shirley Conran once observed, “Women want men to change, but they don’t. Men want women to stay the same, but they don’t.”

As you read this issue of the magazine, I hope you find that we haven’t really changed, that we’re just an old friend with a makeover. We’ve changed our makeup and put on a fancy new coat, but underneath these things Forty South will remain a provider of intelligent, informative and well-written stories about Tasmania and Tasmanians.

That will never change.

Forty South Tasmania Magazine Description:

Tasmania has been described as the world's best-kept secret, but it's not our fault - we have been telling the world about Tasmania for over 20 years. Forty South Tasmania has been described as a lifestyle magazine with brains. It offers three things: interesting features about Australia's island state, good writing and stunning photography. The magazine is a household name in Tasmania, but also has many subscribers elsewhere - people who have visited this beautiful place and now read the magazine for a regular reminder of an extraordinary experience. Forty South Tasmania offers feature stories, and stunning photography, about Tasmanian places and people, tourism, history and lifestyle, and regular columns on Tasmanian food, wine, arts and culture.