Business Of Fashion - February 2019

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The kidswear industry is booming around the
world. What used to be just functional outfi ts
a few years ago are now a variety of modish
cuts, colors, styles, patterns and even designer
tags – and with good reason. While the sector
was just non-existent till a few years ago
especially in India, it has now embossed itself
as the most propitious segment of the Indian
fashion industry – with even a dedicated
annual fashion show to its name.
I personally believe that this transition
from passive to demanding was inevitable.
As a developing country, India has myriad
advantages -- right from a promising
economic outlook to a growing kids
population. Hence, it’s only natural that as
fi nancial stability and purchasing power of
modern parents grew over the last decades,
a long-awaited shift from need based to
aspiration based shopping manifested,
resulting in a boost hitherto irrelevant to the
Indian kidswear industry.
Modern parents exhibit a considerable brand
awareness and inclination towards high
quality apparel products for their kids. This
has even trickled down to the kids as well,
who have now emerged as a new, independent
buyer group altogether.

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.