BlackBook — India's Luxury Insider - February 2014

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The ultimate status symbol and one of the most prevalent goods of conspicuous consumption, luxe cars, in little over a decade, have transformed India\'s roads. They have drawn out a new breed of luxury consumers — the younger, aspirational Indian who can own these dream machines, thanks to a slew of finance schemes and competitive offerings.
When it comes to super-luxury cars, there is a necessity for a brand to stand apart from its peers. One example is Porsche that\'s aggressively expanding in India, increasing dealerships and reaching out to new markets. World-class showrooms, a personalised selling experience and attentive post-purchase customer care is a part of their long-term
strategy to success. And for a customer, mere ownership of a generic luxury car isn’t enough, as the \'one-size-fits-all\'credo is discarded. In the luxury automotive segment, bespoke is the way ahead. As Anil Reddi, Porsche India’s Brand Director, says, “Increasingly, we will see more and more customers opting for individualisation of their cars, reflecting their tastes and affluence.”

BlackBook — India's Luxury Insider Magazine Description:

BlackBook is India’s only luxury trade newsletter. The magazine dissects consumer behaviour patterns and tracks every new trend in the luxury industry across the world. Market white papers, interviews with leading luxury purveyors and columns written by the who’s who of the industry bring the biggest luxury stories to the desks of the decision makers of the industry.

BlackBook documents and archives the evolution of the luxury industry and tracks India’s attempt at becoming a serious playground for the biggest international brands.