Lace n Lingerie - December 2019

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The December issue of 2019
• In Trend: Bralettes a new age trend--It's time to make those uncomfortable, wire poking bras a distant memory with these new age bralettes. With the trend of lingerie-as-outwear, Bralettes have become quite popular nowadays. We take a look at the bralettes market in India and check about this new trend?
• View Point--Does lingerie have an expiry date? As per industry standards prevalent in the West, you should replace your undergarments after every 6 months. From hygiene perspective, this seems like a value proposition. However, does this hold true for a country like India? Lets's see what the Indian audience have to say about replacing their lingerie every few months.
• Cover Story--Bridal Lingerie, a burgeoning market in India
Bridal Lingerie is one of the most important yet niche segment in India. With increasing number of youth, various demands have led the brands to come up with a number of styles and choices in this segment. With the wedding season right upon us, let us delve into the bridal lingerie market in India and see what it looks like?.
• Store Review---Simplicity and Elegance at LT PUJARI CORNER
The first LT Pujari lingerie store was launched almost 60 years ago, at Broadway Road. This legacy has been carried on by his future generations brilliantly and his name has literally turned into a brand. We bring you their latest renovated store in this review
• Study--The Bewildering World Of Social Media Influencers
In today's world, influencers have transformed modern marketing. Influencer marketing has been on the rise over the last few years. Advertising has stayed relevantly the same for about 50 years.
• Make Over: It is the Season to Sparkle--The Xmas Holiday lookbook!
The Xmas holidays are everyone's favourite time of the year to dress up, make new memories and enjoy family traditions.

Lace n Lingerie Magazine Description:

Lace-n-Lingerie is India's pioneering and premier publication in the field of lingerie, business and fashion. What was once a taboo subject in India; Lace-n-Lingerie has handled this subject with sensitivity, panache and verve and brought style trends to the fore. More and more lingerie professionals including you and me rely on this magazine to bring a special spark in our lives. Gifting lingerie is very tricky business; you don't want your girlfriend or your beau to feel belittled where even one size small reflects your incompetence while one size too big can also reflect that you are seeing more than one. This magazine takes the guess out of the guess work and gives you easy tips to become a lingerie expert in no time and you'll be loved by women all over! Well who doesn't want to be... Read L-n-L regularly.