Engage 4x4 India - October - November 2023

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The year-ending issue of Engage 4x4 delves into the diverse world of Mahindra’s international operations. Beyond its Indian roots, Mahindra operates in 34 countries worldwide, each with its own triumph and growth story. Mahindra vehicles serve diverse landscapes, from propelling South Africa's automobile industry to empowering Nepal's rugged terrain. Discover the strategic alliances that are driving their success in Tunisia, as well as the brand's advancements in international vehicle conversions and electric technology. All of these compelling stories, and more, await in the pages of Engage 4x4, providing an exclusive look at Mahindra's global footprint and diverse triumphs across borders.

Also included in this issue of Engage 4x4 are narratives of conquering South Africa's challenging terrain and breaking records in the Simpson Desert. Discover how the brand evolved from farm equipment to iconic vehicles such as the Roxor and Thar. We also discuss the automaker's track record in motorsports. Exclusive interviews with figures such as Mahindra's Senior Vice President of Global Operations, Sachin Arolkar and cricket legend Matthew Hayden provide unique insights into the company's global presence and the driving force behind its success.

Engage 4x4 India Magazine Description:

Engage 4x4 is the official magazine of the Mahindra Thar, a celebration of the off-road culture in India! With unprecedented access, the magazine takes 4x4 enthusiasts behind the scenes with intimate stories of how India’s most iconic 4x4 came to life. From the concept to design, engineering, testing, manufacturing and much more — including the designers and engineers behind it all — successive issues go into depth and detail that you won’t find anywhere, all backed up by evocative imagery.

We celebrate the spirit of adventure and engage 4x4 in the most remote nooks of India, from snow-capped Himalayas to virgin corners of Arunachal, the Thar desert and jungles of the South. Great escapes, cross country expeditions, iconic drives across borders, you’ll find it all here. And we will tell you how to get lost.

The content mix includes tutorials on 4x4 equipment, how to drive off-road, mods, accessories and personalisation. You will find plenty of black & white imagery as we trace the evolution of the iconic 4x4 over the decades with in-depth stories penned by the most knowledgeable historians. Every issue we drive classic 4x4s that shaped the movement in India. And we feature the restorers at the forefront of keeping these classics road, and mud!, worthy.

This is a bi-monthly magazine that celebrates heroes and icons. Off-road clubs are a special focus with stories on and by the community. After all Every cult has its bible and off-roading in India now has Engage 4x4.