Verve - August 2017

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Indians and the South Asian diaspora have found a firm foothold in the uneven terrain of the internet and, byte by byte, have generated an alternative celebrity bubble. Hero or villain, there’s room for everyone in this virtual reality. Judging by actor-comedian Mallika Dua's meteoric rise into a household name thanks to hilarious Snapchat videos; artist Maria Qamar of Hatecopy's use of Instagram as her personal art gallery; or comedy group All India Bakchod's catalytic YouTube video with Alia Bhatt; one could say that the internet has essentially become the world’s busiest and most approachable PR agent.
As the internet continues to make the planet appear more navigable from the comfort of a living room sofa, we hope to use it to make more of an impact and to continue to tell the important stories of the hyper-connected global village that is the world today.

World Wide Wunderkinds

The future belongs to content creators, but there’s a catch, expounds Jose Covaco, every Indian pop culture follower’s favourite funny man

5 mins

Virtually Famous

Anyone who can build a network of fans online is entitled to their 15 seconds of fame. Instead of worshipping celebrities, you can become one yourself

4 mins

The Indie Actor

A poster girl for regional and art-house cinema, she is equally at ease doing Hindi, Marathi, Telugu and Bengali films — and is sitting pretty with plum projects in her kitty. Actor Radhika Apte — who is passionate about acting but hates the trappings of fame — talks to Huzan Tata about the creative world that forms her universe

6 mins

The Millennial Star

In the new age, many public figures have jumped onto the virtual bandwagon with all its trappings. Actor Sonam Kapoor is one of the earliest to have successfully conquered the space with clever panache

3 mins

Search. Follow. Repeat

The millennial’s plain-to-pretty regimen is as quick as a digital jiffy. From celebrity beauty blogs to mascara wand-wielding cyber fairy godmothers, looking rad is just a ‘ping’ away.

4 mins

Under The Southern Sky

Walk along the promenade and glimpse the wonderful wildlife in Durban, stand under the starry night or venture out into the untainted topography of Cape Town.... The coastal cities of South Africa give Zaral Shah a taste of nature in its finest form       

7 mins

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Verve Magazine Description:

Going towards its 26th year now, Verve has been at the vanguard of the lifestyle industry in India since its inception. Being India's first fashion and luxury monthly and targeted as the spirit of today’s woman, it celebrates the interests of the multifaceted contemporary global Indian, including fashion,beauty and style, glamour, arts and culture, travel and wellness. The editor and publisher, Anuradha Mahindra, has received top billing in Avenue Asia's list of Indians involved in the media.

More than just a magazine that reports and interprets, Verve is a catalyst for conversations around contemporary Indian culture in the world, and these conversations take place between the pages of the magazine, on the internet as well as through several Verve-organized offline event initiatives:

Verve is a magazine about the international Indian woman who rubs shoulders with the world with confidence and élan. She belongs to a high-income group and is well aware of the latest trends and styles, be it in fashion, the arts, cuisine or world events. Verve appeals to the intelligent, urbane, educated and affluent woman. She would be 25 years of age and above. She is likely to be an independent entrepreneur or a corporate professional or a socialite. She is well-travelled, fashion conscious and appreciates luxury with a side to her that is culturally sensitive with aesthetic sensibilities. Overall a multi-faceted, stylish and glamorous woman. All in all, the Verve reader looks upon the magazine as an invaluable lifestyle resource for the best in contemporary urban Indian living.