IMPACT - December 23, 2018

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THE FAULT IN THEIR STARS

‘We Want To Be The Fastest FMCG Brand To Reach Rs 500 Crore

Too Yumm!’s strategy of roping in Virat Kohli has helped it establish itself as a credible brand, says Anupam Bokey, CMO (FMCG), RP-Sanjiv Goenka Group. He tells us about the brand’s ambition of touching the magic figure of Rs 500 crore, and the strategy it’s employing to get there

6 mins

The Fault In Their Stars

Some celebrities endorse as many as 25 different brands – do they manage to make every product stand out as brand ambassador, or is there a sense of celebrity fatigue?

10+ mins

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IMPACT Magazine Description:

Impactonnet is weekly Advertising & Marketing magazine and publishing in English language. This magazine Impact’s niche editorial coverage maintains a focus on inspiration to highlight the achievement of advertising industry in India. The magazine provides an in-depth coverage on what’s new and who’s doing it, reviews, contests and much more. The magazine will act as a repertoire par excellence of Indian marketing and advertising in the future