Echelon Magazine - July 2023

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All our Yesterdays
The collective responsibility for the economic crisis, and every other one over the years being seminal to this, is undeniable. Painful reforms and hard choices are attributes (we lacked and chose not to cultivate) of an economic recovery with enough energy to cross the wilderness towards stability and vibrancy.
According to the economic policy think tank, addressing the unsustainable mountain of public debt sinking us requires domestic debt restructuring (DDR) as much as reprofiling external debts. DDR offers significant advantages that align with Sri Lanka's best interests. It provides a faster path to solvency, decisively addresses the mounting debt burden, and allows for the quicker restoration of debt sustainability, leading to economic recovery. It establishes a foundation for macroeconomic stability, and by reducing the risk of falling into another debt crisis, we can build a more resilient economy capable of withstanding external shocks, now gathering like storm clouds over the horizon as concerns grow over the shaky global economy.
Many countries that undergo debt restructuring often find themselves trapped in a cycle of recurring restructurings. We can break this pattern by addressing our domestic debt and establishing a sound platform for long-term fiscal discipline.
However, restructuring domestic debt must be accompanied by responsible fiscal policies and a comprehensive plan to attract investment and improve credit ratings. By doing so, Sri Lanka can lower borrowing costs, enhance its creditworthiness, and regain access to global capital markets.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.