Stuff Malaysia - August 2012

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The definition of what is cool can be pretty subjective but here at Stuff, we kind of pride ourselves in being avatars of good taste. Our yearly Cool List is a smorgasbord of everything, for the lack of a better word, cool and despite us being a gadget magazine, we’ve gone beyond the confines of our regular subjects – after all this year’s list contains a comic, an aeroplane, a game about moving boxes and not one but two printers. But despite how that sounds, this year’s list is undoubtedly the most thrilling yet.

Stuff Malaysia Magazine Description:

Stuff has a unique understanding of the desires of the 21st century man, the cognoscenti, urban warriors and early adopters: to buy, to play, to share. And we know how to communicate those passions, with a playful tone devoid of typical media cynicism. That’s why we’re the world’s best-selling gadget magazine.

A uniquely entertaining digital lifestyle magazine, Stuff is cutting edge, entertaining and inspirational. Clearly a magazine about guys and their gadgets, its about making it all accessible – about how a product looks and how it fits into a readers life, rather than about the mechanics of ‘what’s going on inside the product’. What’s coming soon, how hot is it and the latest need-to-know trends give context to readers’ buying decisions offering practical advice that allows its readers to make informed decisions that enable them to buy the best product for their needs and lifestyle.

Although its target audience is men in their 20s and 30s, Stuff has a wide readership that encompasses all ages and genders, bound by one common trait: an addiction to the shiny things in life.