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Raluca Michailov, Owner & Editorial Director Lifetime: "Collectible Watch Stories took off without my even realizing it. One of our partners, to whom I will always be grateful, asked me one day: "Why don’t you make a watch magazine? A magazine as a genuine watch publication should be: elegant, beautiful, well-written, with exclusive stories and, most of all, without press releases misleadingly published as articles". At first, I refused categorically (I have too much work to do, I cannot get involved in a new project, it takes too much effort etc.). Then, without realizing it, I began preparing the first issue of Lifetime. Soon, 5 years will have passed since I own and publish maybe the most beautiful and the best written watch magazine of all the ones I know and read."

Lifetime Magazine Description:

Lifetime Magazine brings you both the poetry and the technicity of high watchmaking. We pay tribute to the great masters of the past, but we give the same importance to the artisans of the present. Lifetime magazine is already an institution within the Swiss watchmaking industry, benefiting from exclusive interviews and manufacturer visits. Our editorial approach is based on high-quality, 100% original generated content. We pride ourselves on our original, unique articles based on our deep, inside knowledge of the watch industry.
Lifetime is a magazine read and treasured by the connaisseurs, the collectors, the refined audience with exciting tastes that is so difficult to reach. We offer the multiplatform to reach this audience wherever they are - we lay the foundation in print, the universal starting point for all media, we add the digital support, the on-line and mobile presence and we feed the need for instant information via the most important social media networks.
Lifetime magazine has a bold, spectacular layout that makes it easy to read and also puts it in the category of beautiful, enduring coffee table books.