NXT - January 2024

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Welcome to the January 2024 Edition of NXT - our 8th-anniversary issue at number 89 - before we reach the big milestone of 100 issues later this year. This issue’s main feature is all about the 2023 NXT Gadget Awards. The progression of consumer technology has transitioned from enhancing the features and capabilities of individual gadgets to emphasising connectivity and the amalgamation of various devices.

This shift has given rise to innovations like the Internet of Things (IoT), enabling seamless communication and data sharing among devices. Consequently, a plethora of novel and enhanced products and services have emerged, reshaping our lifestyles and work environments. The NXT Gadget Awards received a record-breaking number of votes, with 102,580 votes received.

Over in Test, from page 78, we got to try the Apple iPhone 15, while not exactly a ‘Pro’, packs a solid camera for capturing memories, before we got our hands on the HYUNDAI IONIQ 5, an EV that feels like a living room on wheels. Lastly, in NXT Big Thing, we look at how home robots will reshape our lives by 2028.

NXT Magazine Description:

NXT Magazine is the leading lifestyle consumer gadget title for the Singapore market and will focus on how increasingly affluent consumers are changing their lifestyles with a greater affinity for the very best in consumer electronics, luxury tech products and emerging trends such as wearables.

Featuring entertaining articles for both male and female readers, NXT Magazine is about the user experience and understanding the technology behind the world's favourite gadgets.

The NXT Magazine reader desires the best and the latest in gadgets and gear, but doesn’t want to wade through reams of technical jargon to find out what’s best.

The NXT readers is between the age of 16 and 50s, with approximately 50% and below female, affluent with a high disposable income. The core NXT readers are in their mid-20s to early-40s and discerning with his/her spending, conscious of brand identity and willing to spend more for premium build quality over processor performance, stylish design over complex technical features.