MIT Sloan Management Review - Summer 2018
MIT Sloan Management Review - Summer 2018
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In our Summer 2018 issue we offer a special look at China, which has become both a hotbed for innovation and an increasingly sophisticated consumer market. In many industries, Chinese competitors have jumped ahead of Western players in both research and development and in meeting customer needs. This issue looks at why Western competitors need to act fast to keep from losing out in the Chinese market and why it’s important to recognize Chinese companies as powerful players on the global stage.
MIT Sloan Management Review Magazine Description:
الناشر: MIT Sloan Management Review
فئة: Business
لغة: English
تكرار: Quarterly
MIT Sloan Management Review leads the discourse among academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate. MIT SMR disseminates new management research and innovative ideas so that thoughtful executives can capitalize on the opportunities generated by rapid organizational, technological and societal change.
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