HOW DO I MAKE SURE I AM USING THE CORRECT COLOUR IN A RENDER WHEN WORKING WITH CLIENTS?

Despite the inherent complexity of all the tools and skills a 3D artist has to master, ironically one that would appear simple – working with clients – is probably the hardest to get right.

- Mike Griggs

Client work is defined by an artist seeking to understand and meet the client’s needs – which, in many cases, is clear and concise communication that is on-brand. In many cases a client, especially when working instils, will ask for a Photoshop file with the correct brand colours in place. This can be a chore for both the 3D artist and the client if a typical multi-layered file that a 3D artist would use is given to the client’s print department. These difficulties arise because print designers use a different skill set to that of a 3D artist.

If the file is handed across in a ‘neutral’ format, such as a well-organised Photoshop file, this can go a long way to removing friction with a client, which is a great way to build a long-lasting and profitable relationship.

So, what are the important considerations when defining a neutral ‘Master’ file to give to a client? In this example, we will concentrate on a still, as this is the most common environment where a Master file will be asked for.