What's The Story, Morning Glory?
JUXTAPOZ|Summer 2019

Why Nuart Aberdeen has a tale to tell

Evan Pricco
What's The Story, Morning Glory?

On a brisk Thursday afternoon at the end of March in Paris, teams of volunteers diligently cut large swaths of paper into shapes to be wheat-pasted on the hallowed grounds of the world’s most famous museum. There was a buzz, laughter, and a collective understanding that what was happening was not only rare, but a piece of history. JR, who was once known as just a street artist, and who has quickly become the pioneering artist working in large-scale productions, film and philanthropy, was transforming the base of the Louvre’s famous “pyramid” for a three-day project celebrating the once controversial structure’s 30th anniversary. The museum could have chosen plenty of ways to celebrate the occasion; this is the Louvre, after all, a museum so packed with art history and presumed to want to go in a more traditional direction with a birthday party. But no, the museum chose collective street art to honor the occasion. In a way, it became a new chapter for the museum itself, a new way of telling its story within the context of past, present and future. Storytelling for a new millenium.

Street art festivals don’t have the advantage of reimaging their themes just weeks before they kick off, but it always seems that Nuart founder, Martyn Reed, has a keen sense of what is to come when he curates the Nuart Festival each year in both Stavanger, Norway and Aberdeen, Scotland.

هذه القصة مأخوذة من طبعة Summer 2019 من JUXTAPOZ.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة Summer 2019 من JUXTAPOZ.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.