In his strategic role, the designer is making user experience a priority in products.
Todd Bracher is mostly known in the industry for his furniture and product designs, but he is fast making a name as a branding strat-egy leader, too. As an adviser to American manufacturer HBF, Todd Bracher Studio has helped the company expand into new markets and reach a more contemporary global audience.
Today’s user-centered work environments have come a long way from the plans of the 1990s, in which cubicles made efficient use of real estate, often at the expense of comfort and experience. Bracher and HBF’s vision is in line with current thinking about humanistic design: The aim is to make workplace furniture more comfortable, but not too comfortable. It’s all in support of more collaboration, more creativity, and, ultimately, more productivity.
هذه القصة مأخوذة من طبعة Specify 2018: 50 Years of NeoCon من Metropolis Magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة Specify 2018: 50 Years of NeoCon من Metropolis Magazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
No New Buildings
The energy already embodied in the built environment is a precious unnatural resource. It’s time to start treating it like one.
The Circular Office
Major manufacturers are exploring every avenue to close the loop on workplace furniture.
Signs of Life
Designers, curators, and entrepreneurs are scrambling to make sense of motherhood in a culture that’s often hostile to it.
Interspecies Ethic
In probing the relationship between humans and nature, two major exhibitions question the very foundations of design practice.
Building on Brand
The Bauhaus turned 100 this year, and a crop of museum buildings sprang up for the celebration.
Building for Tomorrow, Today
Radical change in the building industry is desperately needed. And it cannot happen without the building trades.
Strength from Within
Maggie’s Centres, the service-focused cancer support network, eschews clinical design to arm patients in their fight for life.
Next-Level Living
The availability of attractive, hospitality-grade products on the market means everyday consumers can live the high life at home.
Mi Casa, Su Casa
Casa Perfect creates a memorable shopping experience in lavish private homes.
Enter The Culinarium
AvroKO imagines the future of residential amenities—where convenience, comfort, and sustainability meet.