Ram 2500 Is On A Mission

Purpose-built … but not how you think. This Ram 2500 is on a mission.

- Dan Everett

PURPOSE-BUILT isn’t really a complicated concept when it comes to building 4x4s. Things are normally clear cut. Want to go further? Bigger tyres will fit that purpose. Travel longer? That purpose will need a set of drawers. Comfortable camping? A rooftop tent and roll-out awning will hit that purpose head on.

But what if the purpose is an idea, rather than a thing? It’s something the owner of this one-of-a-kind Ram 2500 was faced with. Charlie is one of those blokes who always strives for more, and together with his late wife they strived for more for us. Political beliefs aside, it’s clear as day that Australia is losing native species at an unprecedented rate. Together, the pair aimed to do something about it. They’d set off into the remote reaches of Australia; far beyond phone reception, where the black-top ends and the true wild begins. Through hard graft and harder determination, they’d seek out barren private property to turn into a sanctuary for endangered Australian natives, revegetating one plant at a time out of their own pockets before signing the lot over to all Australians.

Various options were looked at for the pair to not only lay their heads down at night, but also to cope with the rugged terrain they’d be travelling through. Land Cruisers? Not enough room. Land Rovers? Not rugged enough. A dual-cab ute? Not even close. The solution ended up being the pinnacle of off-road workhorses, the toughest of the tough and the strongest of the strong: the Ram 2500.