Torsten Muller-Otvos

On the eighth-generation Phantom, India’s association with Rolls-Royce, developing an SUV and going electric in the future.

- Hormazd Sorabjee

The new Rolls-Royce Phantom has been unveiled after 14 years. How would you describe the moment?

The launch of a brand-new Phantom is a very rare occasion. The Phantom is the longest-standing car name in history with an existence of over 92 years and this is the eighth generation. I would call this a historic moment. The Phantom is the pinnacle – or flagship as you call it – of the Rolls-Royce brand, so it is the best money can buy.

What has changed in 14 years? Are we looking at a more digital age or is the customer still quite traditional? How does the new Phantom appeal to a new generation of buyers?

The eighth-generation Phantom is completely new except for the grab handles at the back, which have been carried forward from the previous model. My directive to the engineers was to take the ‘magic carpet ride’ to an even higher level, enhance serenity inside the cabin and, of course, develop a Phantom which is design-wise massively modern in comparison to the Phantom VII. I think all of that was achieved here and you will be impressed by the way it drives. Additionally, we have also integrated latest technology that enables occupants to stream music and videos. We have provided all the amenities which are significant to the digital natives today. The car also carries all updated technology that money can buy, for instance the best laser headlights you will find in the market and more importantly, ‘The Gallery’.

You’ve taken bespoke to another level with The Gallery. What was the intent behind it?