'Simplifying does not mean boring and it does not mean less'

Shortly after the global unveiling of the Tata Avinya concept car, Editor Aspi Bhathena caught up with Martin Uhlarik, Head of Design at Tata Motors, for a quick chat about the design and Tata's future plans. Here are the excerpts

- Aspi Bhathena

Why did you select this design language and what was the theme you wanted to follow?

We started from a blank sheet of paper because it is a Gen 3 product, a pure EV. It does not happen a lot in the industry or in our careers to get a chance to start from zero. As a company, Tata Motors has a very humanistic and human-centred aspiration. That is sort of the DNA of the company. For me, as a designer, design is about solving problems and that is how I was educated. We said, okay, it is a skateboard, we have people moving from A to B; how do we make their time better spent? We all use a vehicle and after the journey, do we feel that we could have done something better with our hour or three hours?