Nigel's Best Rolls-royce: The Silver Shadow

The sharply-styled Silver Shadow was the Rolls-Royce that allowed the marque to break with its chauffeur-driven past and completely modernise its image.

- Nigel Fryatt

The Rolls-Royce Silver Shadow was a masterstroke.The company that was unchallenged in being able to always produce ‘The Best Car In The World’ since the introduction of the Silver Ghost, produced a vehicle that modernised its image, opened up new markets and increased its appeal to those with ‘new money’, without in any way alienating its loyal, aristocratic, well-bred traditional customers. In many respects, the Silver Shadow was a car that reflected the times; matching the blooming new cultural revolution of the ‘Sixties and blowing away any dusty cobwebs that might have previously clung to the Rolls-Royce image. For those who could afford one, it became ‘trendy’ to have a Roller, regardless of whether you were a member of a royal family, a new ‘king or queen’ pop star or even a mere football player…