Regional Orientation

AFTER UNVEILING THE RANGE OF 21, A REGIONALLY ORIENTED TATA MOTORS MOVES TO A PHASE-WISE COMMERCIAL LAUNCH. PRATEEK PARDESHI FINDS OUT WHAT’S IN IT FOR THE CUSTOMER IN THE MAHARASHTRA LEG.

- PRATEEK PARDESHI

Tata Motors addressed customer needs for high vehicle utilization with its mega launch of 21 vehicles in the third quarter of the financial year 2022 (Q3FY22). With the Bharat Stage VI (BSVI) range of vehicles, the Original Equipment Manufacturer (OEM) addressed the entire spectrum by reiterating itself as a full-range CV player. The company showcased products across the Intermediate & Light Commercial Vehicle (I&LCV), Medium & Heavy Commercial Vehicle (M&HCV) segments, in both cargo and passenger variants. Through alternative drivelines in the mix, it addressed customer demand for green mobility solutions as well. To take this range to its customers pan India, the OEM has adopted a regional orientation as part of its nationwide launch. It is expected to help it maximize its return on investments and meet the customer requirements on both a national and international scale. Averred a Tata spokes head, “Our aim was to launch 21 new vehicles in 2021. With this new range, we have coupled new technology with safety,” on the sidelines of the dealership and fleet customer meet, hosted in Mumbai. The event was attended by key members of the Tata Motors Sales and Marketing team who succeeded at driving home the point.

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