Hottest 1 Series lacks the drive to excel
AHHHH, Marketing types. Swan in, create an entire language/direction/ concept, collect cheque and disappear, not worrying for a second about what kind of life your campaign/missive/ communique will have.
BMW has long used the ‘sheer driving pleasure’ tagline, along with the tacit claim that if it isn’t rear-wheel drive, then get off our lawn. Well, um… that’s awkward.
The third-generation BMW 1 Series, shown here in its hottest M135i xDrive guise, isn’t rear-wheel drive. In fact, it’s barely all-wheel drive. Yes, BMW has bowed to the gods of manufacturing economy and plonked the 1 Series atop the same UKL2 platform that underpins cars like the Mini Countryman and the fraternal X1/X2 twins.
Pricing has not been released yet, but figure it coming close to the $60,000 mark of its predecessor. For that kind of money, it’ll likely undercut the similarly powered but potentially better-equipped Mercedes-AMG A35 that’s due around the same time and shares exactly the same 225kW and 450Nm headline numbers.
The new 1 Series body is five-door only and has, unfortunately, morphed from distinctive to derivative in a single stroke. Up close, it’s possible to see finer body details that give those slab sides some depth and contrast, but really, this is a BMW that will fade into the background rather than step forward, whistling tunelessly.
هذه القصة مأخوذة من طبعة September 2019 من MOTOR Magazine Australia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2019 من MOTOR Magazine Australia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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