BharatBenz celebrated its first ‘kilometre millionaire’ – a 2523R heavy-duty truck clocking 10 lakh kilometer odo mileage with original engine and transmission – with a campaign trail “BharatKaBenz” Yatra spanning 10,000 kms over 36 days across the country. The tour engaged truck drivers and fleet owners along the way to drive home the brand’s promise of unmatched reliability and wondrous pride in owning a ‘Benz’ tailor-made for India. Motorindians Dhiyanesh Ravichandran, Sarada Vishnubhatla, and N. Balasubramanian, who took part in the yatra, report their takeaways.
Early this decade, when Daimler AG scripted its plans to extend its lead in the global heavy-duty truck market by 2020, it turned towards the developing world to achieve the results. Hence came the DICV and its moniker ‘BharatBenz’ – a brand-new subsidiary that can play a key role in truck giant’s global sales figures, by tapping the emerging demand in the Indian market. Six years on since the debut, the brand has more than 75,000 trucks on Indian roads to its credit, along with a vibrant sales and service network of over 150 touch points – a formidable feat in one of the most competitive truck markets.
هذه القصة مأخوذة من طبعة December 2018 من MOTORINDIA.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة December 2018 من MOTORINDIA.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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