Full-range product offering, holistic market approach put company on exciting growth path.
Entering the Indian commercial vehicle market at a time when it was dominated by two home-grown brands and a host of global heavyweights waiting in the wings, Mahindra had to do something different to carve a niche for itself in the highly competitive space. True to its globally acclaimed brand strength, it did just that by coming up with impressive products crafted to meet market requirements, winning the confidence of fleets with a holistic approach that one would expect from the brand given its dominance in segments like the utility vehicle space. The institution of the Mahindra Transport Excellence Awards in 2011 was a masterstroke and has put Mahindra Truck & Bus as a frontrunner when it comes to working towards upgrading the overall status of the transport ecosystem.
In this exclusive interview with Mr. Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions, Mahindra & Mahindra Ltd., we find out about the Awards’ growth journey, how Mahindra Truck & Bus fared in FY19 and the holistic approach that is driving the brand forward.Excerpts:
Congrats on yet another successful edition of the Mahindra Transport Excellence Awards (MTEA). As discussed during our conversation at the event, it is truly commendable for a challenger brand to be taking such an initiative. What do you think Mahindra has achieved over the last eight years with MTEA? What value does it add to the transport eco-system and, in particular, to the transporters?
We have envisaged the initiative 8 years back in sync with our
Group philosophy “RISE”, which is solely aimed at transforming the lives of CV transport ecosystem stakeholders. Mahindra has acquired thought leadership in the CV segment and helped communities to build a “RISE FOR GOOD” culture, under the aegis of MoRTH, Government of India.
هذه القصة مأخوذة من طبعة April 2019 من MOTORINDIA.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة April 2019 من MOTORINDIA.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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