Route To The Future
Mercedes-Benz India|April - June 2017

Mercedes-Benz cars are renowned for their sensual forms and clear surfaces. But Gorden Wagener, Chief Design Officer of Daimler AG, is thinking even further ahead. his concept of SENSUAL PURITY is opening up spaces for whole new worlds.

Marc Bielefeld
Route To The Future

Gorden Wagener sits on the sofa studying a piece of granite. He turns and feels the small stone as he holds it between his fingers. It is long and grey, with no corners or edges. A piece of the earth’s surface, created over many millions of years, formed by the elements. A thing of essential beauty and elegance. Not a hint of vulgarity; not a trace of pathos. Smooth and pleasant to the touch, the stone is the epitome of clarity and purity. Gorden Wagener, who has headed design at Mercedes-Benz since 2008, calls this the “DNA of form”. 

هذه القصة مأخوذة من طبعة April - June 2017 من Mercedes-Benz India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة April - June 2017 من Mercedes-Benz India.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من MERCEDES-BENZ INDIA مشاهدة الكل
Riding With The Rain
Mercedes-Benz India

Riding With The Rain

Ardent travellers Priyanka Jena and Tanveer Taj, along with their four-legged furry friends, embark on a fun-filled monsoon drive to the Phansad region of Maharashtra in a Mercedes-Benz GLE

time-read
3 mins  |
July - September 2019
Nice Swing
Mercedes-Benz India

Nice Swing

Mercedes-Benz is a major golf sponsor both in Germany and abroad, and with good reason. The biggest events of the summer and a plea for the green sport

time-read
3 mins  |
July - September 2019
In The Business Of Art
Mercedes-Benz India

In The Business Of Art

Balancing her family business and her love for art, entrepreneur and artist Akshita Gandhi says that hard work and passion have brought her success

time-read
2 mins  |
July - September 2019
Intelligence Redefined
Mercedes-Benz India

Intelligence Redefined

Mercedes-Benz launches the new E-Class in India with BS VI-compliant engines. It's the perfect combination of responsible luxury and intelligence for a higher purpose

time-read
4 mins  |
July - September 2019
Federer - The human superstar
Mercedes-Benz India

Federer - The human superstar

Roger Federer is one of the best tennis players of all time. It’s easy to believe he has achieved world fame with ease and humility. But is that really the case? Our author spent a day with the Swiss star on the set of a shoot in Dubai – and came back inspired

time-read
6 mins  |
July - September 2019
The Performance Life
Mercedes-Benz India

The Performance Life

Life without performance? Quite unthinkable, if your car comes from the venerable stables of Mercedes-AMG. The new compact luxury models from the marque swear by this credo

time-read
3 mins  |
January - March 2018
The Art Of Chocolate
Mercedes-Benz India

The Art Of Chocolate

Chocolate becomes a work of art when, from the bean to the bar, a single manufacturer oversees every step, transforming it into something very exclusive and supremely luxurious.

time-read
4 mins  |
January - March 2018
S-class of Suvs
Mercedes-Benz India

S-class of Suvs

Mercedes-Benz India launched its most luxurious SUV in India – the GLS 350 d – and commenced its local production.

time-read
1 min  |
July-September 2016
A Sparkling Heritage
Mercedes-Benz India

A Sparkling Heritage

Chandra Surana is spearheading the growth of Bhuramal Rajmal Surana (johuree), a name with a centuries-old legacy in heritage-styled jewellery.

time-read
2 mins  |
July-September 2016
He Says She Says
Mercedes-Benz India

He Says She Says

His and hers. Both love setting out on a road trip, particularly in a luxurious set of wheels. He likes to drive, while she enjoys the comfort features and tech wizardry inside the car. The GLC is a perfect choice for the pune couple.

time-read
2 mins  |
July-September 2016