Bitchin' Coronet

LOOKING FOR THE ULTIMATE CUSTOM MOPAR, VINNIE MASSARO HAD DAVE KINDIG TRANSFORM HIS 1967 DODGE CORONET R/T INTO A BITCHIN’ RIDE

- John Machaqueiro

If you are into cars and haven’t heard of Dave Kindig and his show Bitchin’ Rides on the Motor Trend Network, then you must live under a rock. The show has been on TV for a number of years and has been a favorite with gearheads for a good reason. The cars that roll out of his shop are as the title implies: bitchin’! That cannot be said for all the shops that have a show on TV.

When we visited, it was emphatically pointed out that, first and foremost, Kindig-it Design is a business whose top priority is doing high-quality builds for its customers. They just happen to have a TV show too. That mindset is evident when you see the astounding craftsmanship in every vehicle that rolls out of the shop. Dave Kindig’s dedication to his customer base and the quality of the work are what has allowed him to now pick and choose which projects he wants to take in. If you cut a deal with him on a build, the waiting list is a few years out. It is a bitchin’ “problem” for any business to have.

Customer satisfaction is what brought Vinnie Massaro back to Kindig-it Design for an over-the-top build. He had work done at the shop previously on a 2013 Mr. Norm’s 50th Anniversary GSSR Challenger and was so satisfied that there was no doubt in his mind as to who he would get to tackle his next car.

When we spoke to Vinnie, he cut to the chase by pointing out that he is a hardcore Mopar guy. This raised the question: Why choose a ’67 Coronet? We were expecting to hear how that was his first car, or perhaps it was just his favorite. We were somewhat surprised by his decision to have the boxy B-body customized, and even more so by his motivation, which was a departure from the mind-set of most car owners.