Better late than never? After several years of studiously avoiding re-entering the cruiser market, BMW has finally picked up the glove and is going after Harley-Davidson and Indian in their core Big Twin segment with the R18 flat-twin now appearing in dealerships around the world. Game on! And here’s why.
In 2019, BMW Motorrad sold 175,162 motorcycles worldwide, a 5.8 per cent increase on the previous year, to mark a ninth successive record year for Europe’s number one in terms of €€€ volume (KTM sells more units annually, but each predominantly at much lower cost). However, the R1250GS/Adventure models accounted for around a third of all motorcycles BMW sold in 2019, with 59,000 units leaving dealerships around the world.
Okay, the German company’s motorcycle division isn’t exactly a one-trick pony — but it is heavily dependent on the GS for its profits, and in 2019 its USA and Canada dealers managed just 15,116 combined sales, while in the USA alone just 13,000 bikes were sold in 2018, a mere 8 per cent of BMW’s total production in the Western world’s number one market. That was the only disappointing note for the company’s performance, the reason for which BMW Motorrad CEO Dr. Markus Schramm was only too well aware of.
هذه القصة مأخوذة من طبعة November 2020 من Motoring World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 2020 من Motoring World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
ELECTRIC VANILLA
It has everything that makes a regular EV, but does it stand out amongst everything out there?
HERE, THERE, AND EVERYWHERE!
Just about everything you want in a rider-friendly dirtbike, now in a street-legal avatar!
THREE'S A CROWD?
The third 125cc bike in the Pulsar lineup the N125 will disagree
CARNIVAL CRUISE
The Carnival is back in town, and it's looking to make a statement. Let's see if the higher price tag brings added value and luxur
CLASSICAL ROMANCE
Much more of the same cannot be a bad thing... right? Right?
ENTERPRISE SOLUTIONS
The new E-Class betters what it's always been good at being an office on wheels
MPV OR MVP?
An electric rival to the Innova? Or does it redefine the segment?
PAW PATROL
Experience the charm of open-air cruising with the sleek new Mercedes-Benz CLE
SLIDE WHIPS
Want to burn rubber and make doughnuts? Here's the recipe!
AN ORANGE SURPRISE
This Basanti will dance, jump, and sing through a titanium exhaust, just for you