HOW STUPID IDEAS BECOME REAL.
In the automotive industry, “new” is good. But is it always? I maintain that a lot of what we herald as the latest, greatest technological achievements turn out to be, in reality, expensive distractions of no inherent value.
If you wonder why car companies engage in one new technology or another, you’re not alone. The answers are complex and interrelated. Many bad ideas originate from a respected manufacturer. A competitor is then inclined to start a similar program of its own, believing that the rival is so wise and so farseeing, it couldn’t possibly be making a colossal mistake. Or a supplier tells them, in strictest confidence, that their most vicious, most feared competitor has just ordered this amazing new device, and they can have it, too!
هذه القصة مأخوذة من طبعة February 2018 من Road & Track.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة February 2018 من Road & Track.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
TURD ON THE RUN
IN THE LATE SIXTIES, THE ROLLING STONES BUILT A MOBILE RECORDING STUDIO ON THE BACK OF A FARM TRUCK AND CHANGED MUSIC FOREVER.
I Got a Guy..
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LONG TAILS
THE BEAUTIFUL AND BIZARRE RACE CARS DESIGNED TO CONQUER A SINGLE STRIP OF PAVEMENT.
EVEN BETTER THAN THE REAL THING
Winner, Over $100,000: Porsche Taycan Turbo GT
THE GREAT PRETENDER
Winner, Under $100,000: Hyundai Ioniq 5 N
BREAKS, NOT BENDS
SINGER'S DIVETRACK TELLS A VERY NICHE KIND OF TIME.
RADIAL FLYER
A MEYERS MANX WITH AN AIRPLANE ENGINE IS A WEIRD FIX FOR SPEED ADDICTION.
THE BALLAD OF CRAZY ROCKETMAN
WHAT A BUILDER OF PULSE-JET-ENGINE VEHICLES CAN TELL US ABOUT MOTORING PASSION.
SOCIETÀ UTOPICA
THE PAGANI UTOPIA IS MORE THAN JUST A CAR. IT'S A HANDCRAFTED INVITATION TO ONE OF THE WORLD'S MOST EXCLUSIVE MOTORING CLUBS.
ST.ELMO'S FIRE
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