Aston Martin has hired Tobias Moers, CEO of AMG, to turn its ailing fortunes around following ruinous trading since its much-hyped debut on the stock exchange in October 2018. The move sees the immediate departure of Andy Palmer, who held the role of president and CEO.
Moers, a 25-year veteran of Mercedes-Benz and credited for turning AMG from a specialist that made go-faster Mercs into a globally successful and profitable division of the Daimler family, will start on 1 August.
The Aston Martin Moers inherits isn’t greatly improved from the one Palmer took control of in 2014. While Palmer had an ageing product line and an empty strategy folder and Moers inherits a relatively fresh product line-up and a new factory and SUV ready to go, the 54-yearold German also has to determine how much of the company’s Second Century Plan is deliverable and how much is fluff, to woo investors. And then there’s the small matter of the near £1 billion (₹9438 crore) debt…
During Palmer’s time at the top, Aston Martin enjoyed sporadic periods of success. His team’s ability to prolong the life of the Vantage, Rapide and Vanquish can’t go unrecognised, neither Palmer’s drive to launch three all-new cars in just three years. A victorious force in GT racing with meagre resources was a remarkable achievement, too. And while the milking of the company’s heritage jarred with many, the stream of special editions, continuation cars and limitedrun Zagato specials kept the cash flow healthy and customers happy.
هذه القصة مأخوذة من طبعة July 2020 من evo India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2020 من evo India.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
FAST STEAD
This Skoda Octavia RS 230 is fast enough to blow your mind but not its engine
Ford Fusion
Practical, great engine and dynamics, but weird styling ensured buyers stayed well away
Mahindra Bolero Neo
Armed with an iconic badge, a fresh face and a mechanically locking differential, the Bolero Neo could just be the compact SUV you’ve been looking for
RISING FROM THE ASHES
The third generation Suzuki Hayabusa is one of the fastest production motorcycles in the world, and a bike that truly deserves to be ridden flat out at the High Speed Track at NATRAX
BIJOY KUMAR Y
Bijoy is quite looking forward to what the recent space launches could mean
DOA: HSV HRT 427
This racing-inspired 7-litre Holden Monaro garnered more than enough interest for its limited production run to sell out. But sadly the sums didn’t add up
Mini Cooper S Convertible
Mini gives the Convertible a more modern front end, more technology on the inside and a very bright paint scheme
VW Taigun GT
Good news! With two GT variants, Volkswagen are set to make the 1.5 TSI motor even more accessible to us enthusiasts
THE DOCTOR CHECKS OUT
As Rossi decides to hang up his boots after 26 seasons, we take a look back at his journey through MotoGP
“IF THE RATING IS DONE, NATRAX COULD BE ONE OF THE TOP THREE PROVING GROUNDS IN THE WORLD”
Speaking to Dr N Karuppaiah, additional director and centre head, NATRAX
