If there is one yacht marque that every sailor knows, and can probably recognise even at a distance, it’s Nautor’s Swan. This famous Finnish yard has been owned for more that 20 years by an Italian, Leonardo Ferragamo, who has not only taken it through choppy waters, including a recession and now a global pandemic, but he has helped expand it into the most ambitious, innovative yacht brand in the world.
Swan is as popular now as it has ever been, with an order book to envy. An aggressive investment strategy over recent years has revamped the firm and led to a broad range that now includes cruising and racing yachts from 36-125ft.
But how does someone whose business is in fashion come to own a yacht building company? Ferragamo insists there are strong ties between the worlds of fashion and sailing. “It is about branding, it is about international marketing, about a product that needs to be done because of the substance, the contents, the reliability and the beauty that you can put in a product.”
When he bought the controlling interest in Nautor’s Swan in 1998, his overriding desire was to create a high-end brand. So how and why did he do it?
I connect with Ferragamo via video, as is the custom during isolation times. He sits at a varnished table in his Florentine home, with books and family photographs backlit on the bookshelf behind him. He has a healthy glow and looks younger than his 67 years.
Leonardo is one of six children born into the Salvatore Ferragamo fashion kingdom. He admits it was a privilege, yet says it never seemed that way. “At all times it felt like we were being pushed to take the hard route in life and always working for your own result,” he says.
هذه القصة مأخوذة من طبعة July 2020 من Yachting World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2020 من Yachting World.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
5 EXPERT TIPS BOB BEGGS ON SAILING IN COLD WEATHER
As temperatures drop, Andy Rice gets tips on how to handle the cold from self-confessed Arctic weather fan and winning Clipper Round the World Race skipper Bob Beggs
SPECIAL REPORT EXTENDED CRUISING IN THE BALTIC
Sweden offers cruisers a warm welcome for winter - Janneke Kuysters has advice on how to boost your sailing time in the region
NIKKI HENDERSON
SEARCHING FOR MORE SPEED? BEFORE TINKERING WITH TINY ADJUSTMENTS, MAKE SURE YOU'VE GOT THE BASICS RIGHT THE POWER DRIVING THE BOAT
MATTHEW SHEAHAN
WHAT WILL THE BOATS OF THE 38TH AMERICA'S CUP LOOK LIKE? THAT'S THE $20 MILLION QUESTION IF BRITAIN OR NEW ZEALAND DECIDE TO DEPART FROM THE AC75
60-knot squalls hit Middle Sea Race
The 45th running of the Mediterranean offshore, the Rolex Middle Sea Race, saw a spectacularly random mix of conditions - even for a race which is famed for its variable weather patterns.
Italy win first Women's Cup
The first ever Women's America's Cup was won by Luna Rossa Prada Pirelli after a single, twoboat shoot-out final on 12 October.
'Three-peat' for ETNZ
As Defender, Emirates Team New Zealand came into this year's 37th America's Cup as clear favourites. But the Kiwi camp has far more than just the structural advantage of being the ones that wrote the Protocol for the competition, and the originators of the AC75 concept.
ROOM WITH A VIEW
SWEDISH DESIGNER GABRIEL HEYMAN POURED A LIFETIME OF IDEAS INTO THIS PILOT SALOON CRUISER, WHICH INCLUDES ARGUABLY THE LARGEST COCKPIT AVAILABLE AT THIS SIZE
LIVING HISTORY
THE ICONIC SEASON-CLOSING REGATTA LES VOILES DE SAINT TROPEZ WAS AN IMMERSIVE HISTORY LESSON FOR CROSBIE LORIMER
CHANGE OF PLAN
LEAVING AUSTRALIA, MARIANNE URTH NEVER PLANNED TO MAKE LANDFALL IN THE ISLANDS OF VANUATU, BUT THE EXPERIENCE WAS MAGICAL