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Rolls Royce
In 2017, the celebrated Rolls-Royce Sweptail defined the dawn of the contemporary coachbuilding movement. It created a definitive moment that raised the awareness of a new watermark in luxury and automotive possibility, illustrating a new realm of exploitation owing to its hand-built nature. This remarkable product, which was instantly proclaimed as one of the finest intercontinental tourers in history, represented a major recalibration of possibility, and confirmed that the legacy of Rolls-Royce will be defined in collaboration with its clients. Sweptail set a new waterline of potential and ignited a fascination among a rarefied cohort: collectors, patrons of the arts and commissioning clients of now-iconic architecture. A number of these women and men approached Rolls-Royce to discover if they too could collaborate on a unique commission, one that was even more profound – one that provided an elevated sense of curation. The marque agreed, signalling the genesis of a permanent contemporary Coachbuild department at the Home of Rolls-Royce.
MASERATI MC20
How do you become what you already are? MC20 stands for Maserati Corse 2020 and marks the Brand’s entrance into a new era, the rediscovery of its original sporty DNA, its dynamic roots and essential audacity. Maserati long known for its comfort and elegance on the road, now strikes back with ferocity on the track: a car that runs but doesn’t sweat. MC20 represents the pure form of speed, with Maserati panache: a work of sculptural engineering seemingly hewn, piece by piece, from a masterfully chiselled block of raw carbon, showing the way to the Brand’s aesthetic future. Created through a process of elimination, there are no frills and no excess: just energy. MC20 is an archetype, carved for speed, so pure one seems to hear the hallmark Maserati sound even with the engine off.